Catnip

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £372K a year.

Searches, last 12 months

464K

Growth, 90 days vs prior 90

-18.0%

Conversion, latest week

15.2%

Market size, estimated

£372Ka year

Peak month

December2.2× the quietest month

Top search term

catnip275K searches a year

Listings sell for £5.26 on average, from £3.16 to £7.77. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £5.26 that is £21K to £26K a year per listing.

Average price

£5.26under the $15 to $100 sweet spot

Price range

£3.16–£7.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

£21K–£26K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #18 within Cats. It carries 2,410 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

93%

Out of stock, average day

0.5%

Average rank

#18in Cats

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,410per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months