catnip
Skip itPrices mostly outside the sweet spot ($3.16–$7.77) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£372K£372K/yr · 464K searches
Review moat
Okay2,410.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.26avg listing price — sweet spot $15–$100
Price range
Bad£3.16–£7.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, catnip is a £372K/yr Amazon United Kingdom market (464K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
catnip market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £316K–£421K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 60%
- Out of stock
- 0.5%
- Avg brand age
- 33 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
24
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
14%
- SkitCat25%
- Mew & Friends21%
- Cuckoo Catnip18%
- Cat FurNature .co .uk11%
- Navoys7%
- KONG4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top catnip search terms
- catnip275K/yr
- cat nip149K/yr
- cat nips27K/yr
- cosmic catnip3K/yr
- strong catnip3K/yr
- catnip for cats3K/yr
- catnip for dogs3K/yr
Top catnip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SkitCat Catnip -Premium quality Catnip - Super strong Sustainably Farmed and Chemical Free (30g)
SkitCat£4.134.5★2,068 rev
Mew & Friends Catnip - UK Grown | Premium Organic Catnip 100% Naturally Dried | Chemical Free | Extra Strong Cat Nip | New 2026 Crop | Cat Toy | Cat Treat | Gift For Cat Lovers - 30g
Mew & Friends£5.004.4★3,932 rev
Cuckoo Catnip 50g Fine Blend Catnip Stalk-Free Extra Strong Aroma
Cuckoo Catnip£5.424.4★3,304 rev
Navoys Natural Catnip 100% Natural Catnip for Cats & Kittens 28g Premium Dried Cat Mint Loose Leaf Herb for Play Enrichment & Stimulation Cat Toys Refill UK
Navoys£3.374.2★59 rev
Cat FurNature Extra Strong Catnip Tub
Cat FurNature .co .uk£7.544.4★2,953 rev
Newest
by launch date
Ambrozia NP Catnip 100% Natural Dried Catnip for Cats Made in UK
Ambrozia NP£6.1318 rev
Navoys Natural Catnip 100% Natural Catnip for Cats & Kittens 28g Premium Dried Cat Mint Loose Leaf Herb for Play Enrichment & Stimulation Cat Toys Refill UK
Navoys£3.3759 rev
Just Catnip - Organic Catnip for Cats - Fine Blend Cat Nip - Grown in South Africa - Extra Strong - Cat Toy & Treat Cat - Natural Ethical and Sustainably Farmed
Sesemane's Just Catnip£5.364,798 rev
OSDUE Catnip Buds 100g Dried Premium Catnip Natural Perfect for Cat Toys Use with Cat Toys Scratching Posts & More
OSDUE£5.53711 rev
Cuckoo Catnip 50g Fine Blend Catnip Stalk-Free Extra Strong Aroma
Cuckoo Catnip£5.423,304 rev
Trending
90-day click momentumAmbrozia NP Catnip 100% Natural Dried Catnip for Cats Made in UK
Ambrozia NP£6.134.1★
OSDUE Catnip Buds 100g Dried Premium Catnip Natural Perfect for Cat Toys Use with Cat Toys Scratching Posts & More
OSDUE£5.533.6★
Navoys Natural Catnip 100% Natural Catnip for Cats & Kittens 28g Premium Dried Cat Mint Loose Leaf Herb for Play Enrichment & Stimulation Cat Toys Refill UK
Navoys£3.374.2★
SkitCat Catnip -Premium quality Catnip - Super strong Sustainably Farmed and Chemical Free (30g)
SkitCat£4.134.5★
KONG - Naturals Premium Catnip - Premium North American Grown - 2 oz
KONG£7.774.5★
What buyers say about catnip
What buyers praise and complain about, mined from review topics.What buyers love
“Cat approved”
“Excellent quality”
“Good price”
“Great fun for the cat”
“Doesnt smell bad at all”
“Very strong”
“As advertised”
“Very large pack”
“Great Catnip Spray”
“Very good and lasts ages”
What buyers complain about
“My cat didnt even smell it or interested for that matter”
“cause it was a bit cheaper than my go-to”
“Doesn't work”
“Its not very potent”
“Ok not as good as some”
“Small bottle,”
“all it did was make my cats vomit”
“Doesn't last long”
“difficult to read”
“Leaky spray top”
Top return reasons
Common questions
- Is catnip profitable to sell on Amazon United Kingdom?
- The niche generates £372K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the catnip niche?
- 12 brands and 24 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in catnip?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.2%.
- When does demand for catnip peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the catnip niche?
- Listings span £3.16–£7.77; the average listing price is £5.26 (sweet spot $15–$100). The average incumbent carries 2,410 reviews — the moat a new listing must climb.