catit water fountain filter
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Okay£8.97avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£4.01–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£86K£86K/yr · 51K searches
Review moat
Bad13,006.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, catit water fountain filter is a £86K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
catit water fountain filter market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £90K–£112K
- units × avg price
- Conversion rate
- 18.7%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 10.1%
- Avg brand age
- 26 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Catit74%
- BONBELONG7%
- Kunoli6%
- benlidoner5%
- SAIERTE5%
- VILLAPOOL2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top catit water fountain filter search terms
- catit water fountain filter42K/yr
- catit filter6K/yr
- catit filters for water fountain2K/yr
- catit fountain filters2K/yr
Top catit water fountain filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Genuine Catit Fountain Filters for 3 Litre Flower Fountain Fresh and Clear Fountains Only Pack of 5
Catit£8.654.7★46,567 rev

Catit PIXI Genuine Replacement Water Fountain Filter Cartridges 6 Pack
Catit£6.454.8★11,370 rev

Catit Genuine Fountain Filters For 3L Flower Fountain And Fresh & Clear Fountains Only 12Pk
Catit£18.504.7★46,567 rev

BONBELONG Cat Water Fountain Filters Cat Fountain Filter Replacement Pet Filters for Water Dispenser Drinking 8PACK
BONBELONG£8.244.2★2,900 rev

catit Pixi Genuine Replacement Frameless Water Fountain Cartridges 6 pack
Catit£7.974.4★595 rev
Newest
by launch date
12-Pack Cat Water Fountain Replacement Filters with 2 Cleaning Brushes Triple Filtration Inserts for Pet Drinking Fountains
SAIERTE£8.647 rev

25 Cat Filters Compatible with catit pixi Water Fountain
VILLAPOOL£11.5550 rev

12 Pcs for Catit Water Fountain Filter Replacement Cat Water Fountain Filters Replacement Cartridges Triple Action Cartridges Filter for Catit PIXI Drinking Filters
Wukemaoyi£6.98202 rev

benlidoner 18pcs Cat Water Fountain Filter Replacement for Catit PIXI - Triple Filtration System with 2 Hose Compatible with Drinking & Pet Fountains
benlidoner£8.57100 rev

Catit PIXI Genuine Replacement Water Fountain Filter Cartridges 12 Pack
Catit£14.5611,370 rev
Trending
90-day click momentum
BONBELONG Cat Water Fountain Filters Cat Fountain Filter Replacement Pet Filters for Water Dispenser Drinking 8PACK
BONBELONG£8.244.2★

12 Pcs for Catit Water Fountain Filter Replacement Cat Water Fountain Filters Replacement Cartridges Triple Action Cartridges Filter for Catit PIXI Drinking Filters
Wukemaoyi£6.984.7★

12-Pack Cat Water Fountain Replacement Filters with 2 Cleaning Brushes Triple Filtration Inserts for Pet Drinking Fountains
SAIERTE£8.644.8★

catit Pixi Genuine Replacement Frameless Water Fountain Cartridges 6 pack
Catit£7.974.4★

Catit PIXI Genuine Replacement Water Fountain Filter Cartridges 6 Pack
Catit£6.454.8★
What buyers say about catit water fountain filter
What buyers praise and complain about, mined from review topics.What buyers love
“The filters work as expected”
“Excellent quality”
“Great value”
“Just as described”
“They fit well”
“Easy to use after washing and drying the water filter unit, it is durable and functions well”
“Easy to use”
“Excellent Pixi compatible filters”
“Water flow is consistent and smooth, and the water stays clean”
“is well constructed”
What buyers complain about
“does not get filtered”
“NOT compatible with Catit fountain”
“does not last 30 days”
“it cant as too thin and small”
“Quality not the same”
“the white bucket was a dusty grey”
“In the 10 years i have been using catit products i have never came across this issue really not worth the money”
“They are too flimsy”
“It is much smaller than Catit filter so water just runs around it”
Top return reasons
Common questions
- Is catit water fountain filter profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the catit water fountain filter niche?
- 7 brands and 40 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in catit water fountain filter?
- Top complaints mined from reviews: Filtration, Compatibility-Overall, Durability. The return rate is 0.4%.
- When does demand for catit water fountain filter peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the catit water fountain filter niche?
- Listings span £4.01–£18.50; the average listing price is £8.97 (sweet spot $15–$100). The average incumbent carries 13,007 reviews — the moat a new listing must climb.