Cat Wipes
prices mostly outside the sweet spot ($2.34–$12.83) — Cat Wipes doesn't clear our bar today.
Flapen Score
Is Cat Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cat Wipes is a £64K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 35/100.
Cat Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.4% over the last 90 days and 12.7% of searches end in a purchase.
£64K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Cat Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago
Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
Prowipe Cat Wipes for Cleaning Fur Pet Wipes for Cats and Dogs 40 Count
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 3y ago
BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago
Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago
Trending
90-day click momentumEarth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago
Beaphar - Pet Wipes - Universal Pet Hygiene Wipes for Cats & Dogs Cleans & refreshes skin and coat - 100% Plant-Based Biodegradable Wipes With Micellar water & Aloe vera 30 Wipes pH neutral
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 2y ago
Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
BUGALUGS Dog Wipes 100% Plastic Free Biodegradable pet wipes for full body eye wipes ear wipes bum & paws. 110 sensitive dog grooming wipes for dogs puppy & cat grooming (Fragrance Free)
- Price
- £9.05
- Rating
- 4.7/5
- Reviews
- 2,342
- Age
- 3y ago
BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago
Newest
by launch dateBUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 60 Count
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago
Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 430
- Age
- 1y ago
Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
41
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Earth Rated46%
- Beaphar19%
- BUGALUGS12%
- Prowipe11%
- Petkin8%
- Pet Touch2%
- Open — no brand owns it (1 brand, 2%)
Cat Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Cat Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat wipes41K/yr
- cat wipes cleaning fur12K/yr
- cat cleaning wipes12K/yr
- kitten wipes5K/yr
- cat wet wipes3K/yr
- cat wipes for bottoms4K/yr
What reviews say buyers love and hate about Cat Wipes
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good Wipes”
“leaves a lovely fragrance”
“Good quality wipes”
“Easy to store and use”
“great for the dog”
What buyers complain about
67% of reviews“Awful smell”
“takes awhile to dry”
“just wish they were slightly cheaper”
“Don't bother don't clean anything”
“the pack is a bit too big”
Cat Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
