cat wipes
Skip itPrices mostly outside the sweet spot ($2.34–$12.83) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,914.15avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.59avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 77K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£2.34–£12.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat wipes is a £64K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 35/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat wipes market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 5.7%
- Avg brand age
- 35 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
41
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Earth Rated46%
- Beaphar19%
- BUGALUGS12%
- Prowipe11%
- Petkin8%
- Pet Touch2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cat wipes search terms
- cat wipes41K/yr
- cat wipes cleaning fur12K/yr
- cat cleaning wipes12K/yr
- kitten wipes5K/yr
- cat wet wipes3K/yr
- cat wipes for bottoms4K/yr
Top cat wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
Earth Rated£6.244.6★65,953 rev
Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
Beaphar£3.244.6★281 rev
Prowipe Cat Wipes for Cleaning Fur Pet Wipes for Cats and Dogs 40 Count
Prowipe£4.394.6★508 rev
BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
BUGALUGS£12.834.7★417 rev
Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count
Earth Rated£5.824.6★65,953 rev
Newest
by launch dateBUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
BUGALUGS£12.83417 rev
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 60 Count
Earth Rated£4.7865,953 rev
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
Earth Rated£6.2465,953 rev
Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)
BUGALUGS£9.49430 rev
Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
Beaphar£3.24281 rev
Trending
90-day click momentumEarth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
Earth Rated£6.244.6★
Beaphar - Pet Wipes - Universal Pet Hygiene Wipes for Cats & Dogs Cleans & refreshes skin and coat - 100% Plant-Based Biodegradable Wipes With Micellar water & Aloe vera 30 Wipes pH neutral
Beaphar£3.264.4★
Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
Beaphar£3.244.6★
BUGALUGS Dog Wipes 100% Plastic Free Biodegradable pet wipes for full body eye wipes ear wipes bum & paws. 110 sensitive dog grooming wipes for dogs puppy & cat grooming (Fragrance Free)
BUGALUGS£9.054.7★
BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
BUGALUGS£12.834.7★
What buyers say about cat wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Good Wipes”
“leaves a lovely fragrance”
“Good quality wipes”
“Easy to store and use”
“great for the dog”
“Works for what I wanted”
“The wipes are moist enough to clean effectively”
“Fits well”
“Money well spent”
“soft to the touch”
What buyers complain about
“Awful smell”
“takes awhile to dry”
“just wish they were slightly cheaper”
“Don't bother don't clean anything”
“the pack is a bit too big”
“My dog got allergies from these had to take to vet”
“Sticky residue”
“not that thick”
“I guess that cheaper manufacturing”
“Bottle was leaking not a lot left in it”
Top return reasons
Common questions
- Is cat wipes profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the cat wipes niche?
- 7 brands and 41 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in cat wipes?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.2%.
- When does demand for cat wipes peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cat wipes niche?
- Listings span £2.34–£12.83; the average listing price is £6.59 (sweet spot $15–$100). The average incumbent carries 15,914 reviews — the moat a new listing must climb.