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Cat Wipes

Fail

Prices span $2.34–$12.83, mostly outside the sweet spot, so Cat Wipes is a Fail.

Flapen Score
35
35 / 100
Ranks 830 of 875 Pet Supplies niches · −15 vs the category median of 50
Market size
£64K/yr77K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
77%top-5 click share · 7 brands · 41 sellers

Flapen Score

Cat Wipes against its category

The dotted line is the Pet Supplies average. Past it, Cat Wipes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Wipes 77K times last year and spent an estimated £64K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
12.7%
Market size, estimated
£64Ka year
Peak month
October1.3× the quietest month
Top search term
cat wipes41K searches a year

02 · Price

A sale here is worth £6.59.

Listings sell for £6.59 on average, from £2.34 to £12.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.59 that is £3K to £5K a year per listing.

Average price
£6.59under the $15 to $100 sweet spot
Price range
£2.34–£12.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #36 within Grooming. It carries 15,914 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#36in Grooming
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,914per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cat Wipes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

41

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

2%

  • Earth Rated46%
  • Beaphar19%
  • BUGALUGS12%
  • Prowipe11%
  • Petkin8%
  • Pet Touch2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cat Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Wipes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat wipes41K/yr
  • cat wipes cleaning fur12K/yr
  • cat cleaning wipes12K/yr
  • kitten wipes5K/yr
  • cat wet wipes3K/yr
  • cat wipes for bottoms4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Wipes

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Smell”
0.2%of orders come back
“Awful smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cat Wipes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data