Cat Wipes
FailPrices span $2.34–$12.83, mostly outside the sweet spot, so Cat Wipes is a Fail.
- Flapen Score
- 35 / 100Ranks 830 of 875 Pet Supplies niches · −15 vs the category median of 5035
- Market size
- £64K/yr77K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 41 sellers
Flapen Score
Cat Wipes against its category
The dotted line is the Pet Supplies average. Past it, Cat Wipes is stronger. Inside it, weaker.
Market
The Cat Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Wipes 77K times last year and spent an estimated £64K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £64Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- cat wipes41K searches a year
02 · Price
A sale here is worth £6.59.
Listings sell for £6.59 on average, from £2.34 to £12.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.59 that is £3K to £5K a year per listing.
- Average price
- £6.59under the $15 to $100 sweet spot
- Price range
- £2.34–£12.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #36 within Grooming. It carries 15,914 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #36in Grooming
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,914per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Cat Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago

Prowipe Cat Wipes for Cleaning Fur Pet Wipes for Cats and Dogs 40 Count
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 3y ago

BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago

Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago
Trending
90-day click momentum
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Beaphar - Pet Wipes - Universal Pet Hygiene Wipes for Cats & Dogs Cleans & refreshes skin and coat - 100% Plant-Based Biodegradable Wipes With Micellar water & Aloe vera 30 Wipes pH neutral
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 2y ago

Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago

BUGALUGS Dog Wipes 100% Plastic Free Biodegradable pet wipes for full body eye wipes ear wipes bum & paws. 110 sensitive dog grooming wipes for dogs puppy & cat grooming (Fragrance Free)
- Price
- £9.05
- Rating
- 4.7/5
- Reviews
- 2,342
- Age
- 3y ago

BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago
Newest
by launch date
BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago

Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 60 Count
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 430
- Age
- 1y ago

Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
41
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Earth Rated46%
- Beaphar19%
- BUGALUGS12%
- Prowipe11%
- Petkin8%
- Pet Touch2%
- Open — no brand owns it (1 brand, 2%)
Demand
Cat Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cat Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat wipes41K/yr
- cat wipes cleaning fur12K/yr
- cat cleaning wipes12K/yr
- kitten wipes5K/yr
- cat wet wipes3K/yr
- cat wipes for bottoms4K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Wipes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful smell
the smell is intense
strong smell
takes awhile to dry
Very wet
Almost dry
just wish they were slightly cheaper
Think it could priced just a little bit lower
Not worth the Money
Don't bother don't clean anything
only rinsing it very lightly
On occasion it sometimes needs a clean
the pack is a bit too big
Big
Not that large
Love
Good Wipes
Good little wipes
Cleans them easily
leaves a lovely fragrance
Great smell
Long lasting fresh smell
Good quality wipes
Excellent product
Great Quality
Easy to store and use
Ease of use
Makes life so much easier
great for the dog
Happy dog
Work well, useful for many aspects of pet care
Return
0.2% Return rate 19% Fixable by listing
Awful smell
the smell is intense
strong smell
Bottle was leaking not a lot left in it
leaked allover the box
It leaked
just wish they were slightly cheaper
Think it could priced just a little bit lower
Not worth the Money
Sticky residue
some people have said that this has made their cat sticky
Sticky
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Wipes questions
Answered from the same tracked data.









