Cat Wipes
FailPrices span $2.34–$12.83, mostly outside the sweet spot, so Cat Wipes is a Fail.
- Flapen Score
- 35 / 100Ranks 830 of 875 Pet Supplies niches · −15 vs the category median of 5035
- Market size
- £64K/yr77K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 41 sellers
Flapen Score
Cat Wipes against its category
The dotted line is the Pet Supplies average. Past it, Cat Wipes is stronger. Inside it, weaker.
Market
The Cat Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Wipes 77K times last year and spent an estimated £64K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £64Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- cat wipes41K searches a year
02 · Price
A sale here is worth £6.59.
Listings sell for £6.59 on average, from £2.34 to £12.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.59 that is £3K to £5K a year per listing.
- Average price
- £6.59under the $15 to $100 sweet spot
- Price range
- £2.34–£12.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #36 within Grooming. It carries 15,914 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #36in Grooming
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,914per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Cat Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago

Prowipe Cat Wipes for Cleaning Fur Pet Wipes for Cats and Dogs 40 Count
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 3y ago

BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago

Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago
Trending
estimated 90-day click momentum
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Beaphar - Pet Wipes - Universal Pet Hygiene Wipes for Cats & Dogs Cleans & refreshes skin and coat - 100% Plant-Based Biodegradable Wipes With Micellar water & Aloe vera 30 Wipes pH neutral
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 2y ago

Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago

BUGALUGS Dog Wipes 100% Plastic Free Biodegradable pet wipes for full body eye wipes ear wipes bum & paws. 110 sensitive dog grooming wipes for dogs puppy & cat grooming (Fragrance Free)
- Price
- £9.05
- Rating
- 4.7/5
- Reviews
- 2,342
- Age
- 3y ago

BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago
Newest
by launch date
BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago

Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 60 Count
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 430
- Age
- 1y ago

Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
41
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
2%
- Earth Rated46%
- Beaphar19%
- BUGALUGS12%
- Prowipe11%
- Petkin8%
- Pet Touch2%
- Open — no brand owns it (1 brand, 2%)
Demand
Cat Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cat Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat wipes41K/yr
- cat wipes cleaning fur12K/yr
- cat cleaning wipes12K/yr
- kitten wipes5K/yr
- cat wet wipes3K/yr
- cat wipes for bottoms4K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Wipes
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









