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Cat Wipes

Fail

Prices span $2.34–$12.83, mostly outside the sweet spot, so Cat Wipes is a Fail.

Flapen Score
35
35 / 100
Ranks 830 of 875 Pet Supplies niches · −15 vs the category median of 50
Market size
£64K/yr77K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
77%top-5 click share · 7 brands · 41 sellers

Flapen Score

Cat Wipes against its category

The dotted line is the Pet Supplies average. Past it, Cat Wipes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Wipes 77K times last year and spent an estimated £64K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
12.7%
Market size, estimated
£64Ka year
Peak month
October1.3× the quietest month
Top search term
cat wipes41K searches a year

02 · Price

A sale here is worth £6.59.

Listings sell for £6.59 on average, from £2.34 to £12.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.59 that is £3K to £5K a year per listing.

Average price
£6.59under the $15 to $100 sweet spot
Price range
£2.34–£12.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #36 within Grooming. It carries 15,914 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#36in Grooming
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,914per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cat Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Earth Rated46%
  • Beaphar19%
  • BUGALUGS12%
  • Prowipe11%
  • Petkin8%
  • Pet Touch2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cat Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat wipes41K/yr
  • cat wipes cleaning fur12K/yr
  • cat cleaning wipes12K/yr
  • kitten wipes5K/yr
  • cat wet wipes3K/yr
  • cat wipes for bottoms4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%−0.06

Awful smell

the smell is intense

strong smell

Moist/Dry12%−0.07

takes awhile to dry

Very wet

Almost dry

Value For Money10%−0.04

just wish they were slightly cheaper

Think it could priced just a little bit lower

Not worth the Money

Ease Of Cleaning8%+0.97

Don't bother don't clean anything

only rinsing it very lightly

On occasion it sometimes needs a clean

Size-Overall5%

the pack is a bit too big

Big

Not that large

Love

Ease Of Cleaning20%+0.97

Good Wipes

Good little wipes

Cleans them easily

Smell18%−0.06

leaves a lovely fragrance

Great smell

Long lasting fresh smell

Quality-Overall13%+1.30

Good quality wipes

Excellent product

Great Quality

Ease Of Use8%+0.72

Easy to store and use

Ease of use

Makes life so much easier

Pet Friendly6%

great for the dog

Happy dog

Work well, useful for many aspects of pet care

Return

0.2% Return rate 19% Fixable by listing

Smell22%█▃▃█▅▅

Awful smell

the smell is intense

strong smell

Leak-Proof21%▄▇▃▂█▄

Bottle was leaking not a lot left in it

leaked allover the box

It leaked

Advertised Vs Actual Product12%▁▄█▆▁▇
Value For Money8%▇▄█▃▃▄

just wish they were slightly cheaper

Think it could priced just a little bit lower

Not worth the Money

Adhesion/Stickiness8%▁▅▇█▆▆

Sticky residue

some people have said that this has made their cat sticky

Sticky

FAQ

Common Cat Wipes questions

Answered from the same tracked data.