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Cat Water Fountain Filters

Maybe

Returns run at only 0.6% of orders. But prices span $3.41–$18.50, mostly outside the sweet spot, so Cat Water Fountain Filters is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 875 Pet Supplies niches · +10 vs the category median of 50
Market size
£338K/yr294K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
35%top-5 click share · 32 brands · 69 sellers

Flapen Score

Cat Water Fountain Filters against its category

The dotted line is the Pet Supplies average. Past it, Cat Water Fountain Filters is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Water Fountain Filters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Water Fountain Filters 294K times last year and spent an estimated £338K. The top 5 brands take 54% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
11.4%
Market size, estimated
£338Ka year
Peak month
July1.3× the quietest month
Top search term
cat water fountain filters82K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £3.41 to £18.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.05 that is £5K to £8K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£3.41–£18.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #66 within Cats. It carries 5,236 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
98%
Out of stock, average day
6.8%
Average rank
#66in Cats
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,236per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Cat Water Fountain Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£10K£20K£30K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

69

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

35%

Top 20: 77%

Open market

42%

  • Catit24%
  • VILLAPOOL11%
  • GIOTOHUN10%
  • BalimoPet5%
  • ANKA5%
  • PewinGo4%

Demand

Cat Water Fountain Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Water Fountain Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat water fountain filters82K/yr
  • cat fountain filters56K/yr
  • catit water fountain filter42K/yr
  • filters for cat water fountain14K/yr
  • cat filters for water fountain12K/yr
  • pet fountain filters10K/yr
  • pet water fountain filters9K/yr
  • filter for cat water fountain6K/yr
  • cat water filter8K/yr
  • cat water fountain filter7K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Water Fountain Filters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration18%−0.02

does not get filtered

Need to change filter often

the white ones are a very poor fit and barely and content for filtration

Value For Money17%+1.37

They are considerably more expensive

Little expensive for what they are really

A bit pricey

Size-Overall14%−0.05

where they look huge

Do not fit properly

Small

Quality-Overall6%+1.00

Garbage

Not sure of the quality

Much reduced quality compared to previous purchases

Durability5%−0.03

The pump stopped working

have not lasted the month

Doesn't last

Love

Filtration25%−0.02

Very good quality filters

Filters well

Decent filters for a good price

Value For Money17%+1.37

Good for the price

Excellent value for money

Great value for money

Quality-Overall13%+1.00

The same quality as OE

These filters are excellent quality

Excellent quality

Size-Overall12%−0.05

Fit well

Easy to fit

Fits the fountain perfectly

Advertised Vs Actual Product11%+0.80

Just as advertised

As expected

As shown on picture

Return

0.6% Return rate 67% Fixable by listing

Size-Overall56%▇█▇▆▆▅

where they look huge

Do not fit properly

Small

Filtration16%▄▃▃▄▅█

does not get filtered

Need to change filter often

the white ones are a very poor fit and barely and content for filtration

Compatibility-Overall12%█▂▇▇▆▇

These filters are not compatible

Not compatible doesnt fit fountain

NOT compatible with Catit fountain

Advertised Vs Actual Product9%▄▄▃█▆▅

Misleading advertising

Not as shown

Picture is a bit misleading though

Defective Material/Parts1%▁▁█▁▄▂

FAQ

Common Cat Water Fountain Filters questions

Answered from the same tracked data.