cat water fountain filters
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Market size
Good£338K£338K/yr · 294K searches
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Review moat
Bad5,235.93avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.41–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat water fountain filters is a £338K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat water fountain filters market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £302K–£402K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 82%
- Out of stock
- 6.8%
- Avg brand age
- 26 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
69
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
35%
Top 20: 77%
Open market
42%
- Catit24%
- VILLAPOOL11%
- GIOTOHUN10%
- BalimoPet5%
- ANKA5%
- PewinGo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cat water fountain filters search terms
- cat water fountain filters82K/yr
- cat fountain filters56K/yr
- catit water fountain filter42K/yr
- filters for cat water fountain14K/yr
- cat filters for water fountain12K/yr
- pet fountain filters10K/yr
- pet water fountain filters9K/yr
- filter for cat water fountain6K/yr
- cat water filter8K/yr
- cat water fountain filter7K/yr
Top cat water fountain filters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VILLAPOOL 20 Pack Cat Water Fountain Filters for 3.2L/2L Cat Water Fountain
VILLAPOOL£8.014.6★128 rev
Catit PIXI Genuine Replacement Water Fountain Filter Cartridges 6 Pack
Catit£6.454.8★11,370 rev
Genuine Catit Fountain Filters for 3 Litre Flower Fountain Fresh and Clear Fountains Only Pack of 5
Catit£8.654.7★46,567 rev
BalimoPet Animal Water Fountain Filters Replacement Kit 6Pcs Activated Carbon and 6Pcs Foam Filter Cat Fountain Filters Set for 2.2L/2.5L Pet Water Fountain with Triple Filtration
BalimoPet£17.044.4★40 rev
GIOTOHUN Cat Water Fountain Filter: 12 Cat Fountain Filter Replacement - 6 Filters & 6 Sponges - 12 Pet Fountains Filters Replacement Suitable for ATMZIQXR GIOTOHUN KOOGMOON UMOCUOY IHOUONE HOOISE
GIOTOHUN£8.804.6★160 rev
Newest
by launch date
12Pcs Cat Water Fountain Filters Cat Fountain Filters Set 6 Activated Carbon and 6 Foam Filters Triple Filtration for 2L 3.2L Pet Water Dispenser
upkpvid£3.412 rev
24 Pcs Pet Water Fountain Filters for S11 Stainless Steel Cat Water 12 Pack Filters & 12 Pack Pre-Filter Sponges Set for 2.2L/74oz 2.6L/88oz 3.2L/108oz Dog Drinking Fountain
PETPNR£12.5795 rev
Cat Water Fountain Filter Replacement: 4 Carbon Filters & 4 Foam Sponges Kitty Spout Pump Filters for 108Oz/3.2L & 67Oz/2L Stainless Steel Pet Water Dispenser Cat Dog
EffloToyz£10.9552 rev
BalimoPet Animal Water Fountain Filters Replacement Kit 6Pcs Activated Carbon and 6Pcs Foam Filter Cat Fountain Filters Set for 2.2L/2.5L Pet Water Fountain with Triple Filtration
BalimoPet£17.0440 rev
SAIERTE Cat Water Fountain Filters Compatible with Parner 2.4L Pet Water Dispenser 8 Pack Replacement Filter Cartridges with 1 Cleaning Brush & 2 Pump Protection Sponges for Cats and Dogs
SAIERTE£8.0621 rev
Trending
90-day click momentum12Pcs Cat Water Fountain Filters Cat Fountain Filters Set 6 Activated Carbon and 6 Foam Filters Triple Filtration for 2L 3.2L Pet Water Dispenser
upkpvid£3.414.5★
Cat Water Fountain Filter Replacement: 4 Carbon Filters & 4 Foam Sponges Kitty Spout Pump Filters for 108Oz/3.2L & 67Oz/2L Stainless Steel Pet Water Dispenser Cat Dog
EffloToyz£10.954.3★
GIOTOHUN Cat Water Fountain Filter: 12 Cat Fountain Filter Replacement - 6 Filters & 6 Sponges - 12 Pet Fountains Filters Replacement Suitable for ATMZIQXR GIOTOHUN KOOGMOON UMOCUOY IHOUONE HOOISE
GIOTOHUN£8.804.6★
BalimoPet Animal Water Fountain Filters Replacement Kit 6Pcs Activated Carbon and 6Pcs Foam Filter Cat Fountain Filters Set for 2.2L/2.5L Pet Water Fountain with Triple Filtration
BalimoPet£17.044.4★
BONBELONG Cat Water Fountain Filters Cat Fountain Filter Replacement Pet Filters for Water Dispenser Drinking 8PACK
BONBELONG£8.244.2★
What buyers say about cat water fountain filters
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality filters”
“Good for the price”
“The same quality as OE”
“Fit well”
“Just as advertised”
“Easy to use”
“perfect for my pets”
“Keeps the water clean”
“Great, as advertised and fit the fountain well”
“durable”
What buyers complain about
“does not get filtered”
“They are considerably more expensive”
“where they look huge”
“Garbage”
“The pump stopped working”
“too thin”
“difficult to clean etc”
“These filters are not compatible”
“Misleading advertising”
“each filter was unsealed also”
Top return reasons
Common questions
- Is cat water fountain filters profitable to sell on Amazon United Kingdom?
- The niche generates £338K/yr across 45 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the cat water fountain filters niche?
- 32 brands and 69 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in cat water fountain filters?
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 0.6%.
- When does demand for cat water fountain filters peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cat water fountain filters niche?
- Listings span £3.41–£18.50; the average listing price is £10.05 (sweet spot $15–$100). The average incumbent carries 5,236 reviews — the moat a new listing must climb.