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Cat Water Fountain Filters

Maybe

An estimated 0.6% of orders come back. But prices span $3.41–$18.50, mostly outside the sweet spot, so Cat Water Fountain Filters is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 875 Pet Supplies niches · +10 vs the category median of 50
Market size
£338K/yr294K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
35%top-5 click share · 32 brands · 69 sellers

Flapen Score

Cat Water Fountain Filters against its category

The dotted line is the Pet Supplies average. Past it, Cat Water Fountain Filters is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Water Fountain Filters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Water Fountain Filters 294K times last year and spent an estimated £338K. The top 5 brands take 54% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
11.4%
Market size, estimated
£338Ka year
Peak month
July1.3× the quietest month
Top search term
cat water fountain filters82K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £3.41 to £18.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.05 that is £5K to £8K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£3.41–£18.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #66 within Cats. It carries 5,236 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
98%
Out of stock, average day
6.8%
Average rank
#66in Cats
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,236per listing
Listings tracked
45

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Cat Water Fountain Filters products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£10K£20K£30K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

69

Est. top-5 brand share

54%

Top 20: 92%

Est. top-5 click share

35%

Top 20: 77%

Open market

42%

  • Catit24%
  • VILLAPOOL11%
  • GIOTOHUN10%
  • BalimoPet5%
  • ANKA5%
  • PewinGo4%

Demand

Cat Water Fountain Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Water Fountain Filters search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat water fountain filters82K/yr
  • cat fountain filters56K/yr
  • catit water fountain filter42K/yr
  • filters for cat water fountain14K/yr
  • cat filters for water fountain12K/yr
  • pet fountain filters10K/yr
  • pet water fountain filters9K/yr
  • filter for cat water fountain6K/yr
  • cat water filter8K/yr
  • cat water fountain filter7K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Water Fountain Filters

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
18%of negative reviews mention “Filtration”
0.6%of orders come back
“does not get filtered”
A buyer, on “Filtration”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cat Water Fountain Filters questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data