Cat Vitamins
MaybeReturns run at only 0.1% of orders. But shoppers spend only $55K a year here, so Cat Vitamins is a Maybe.
- Flapen Score
- 55 / 100Top 28% of 875 Pet Supplies niches · +5 vs the category median of 5055
- Market size
- £55K/yr73K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 41%top-5 click share · 32 brands · 78 sellers
Flapen Score
Cat Vitamins against its category
The dotted line is the Pet Supplies average. Past it, Cat Vitamins is stronger. Inside it, weaker.
Market
The Cat Vitamins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Vitamins 73K times last year and spent an estimated £55K. The top 5 brands take 48% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £55Ka year
- Top search term
- cat vitamins21K searches a year
02 · Price
A sale here is worth £10.74.
Listings sell for £10.74 on average, from £4.40 to £23.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.74 that is £0 to £1K a year per listing.
- Average price
- £10.74under the $15 to $100 sweet spot
- Price range
- £4.40–£23.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #28 within Cats. It carries 1,836 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 95%
- Out of stock, average day
- 5.7%
- Average rank
- #28in Cats
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,836per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Cat Vitamins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cat Vitamins 15 in 1 Cat Multivitamin Liquid Drops Cats Vitamins and Supplements with Glucosamine and Probiotics Bones Joint Skin & Coat Bladder Immune System Support 60ML
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

Cat Vitamins for Indoor & Outdoor Pets - 200 Chews - Healthy Cat Treats - Immune Joint Support Skin & Digestion - Multivitamin with Omega 3s Glucosamine & Probiotics
- Price
- £8.36
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 1y ago

Pets Purest Scottish Salmon Oil For Dogs Cats Horse Ferret - Pure Omega 3 6 & 9 Fish Oil Food Treats Supplement for Natural Coat Immune Support Itchy Skin Joint & Brain Health (500ml)
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 21,842
- Age
- 9y ago

GimCat Multi-Vitamin Paste Extra - Cat snack with beta-glucans and omega 3 & 6 fatty acids for healthy cell protection - 1 tube (1 x 50 g)
- Price
- £8.64
- Rating
- 4.5/5
- Reviews
- 2,623
- Age
- 14y ago

15 in 1 Multivitamin Drops for Cats Cat Vitamin and Supplements with Glucosamine & Cranberry- Cat Multivitamins Liquid Supports Immune Health Skin Coat Heart Health Hip & Joint
- Price
- £8.91
- Rating
- 4.4/5
- Reviews
- 374
- Age
- 1y ago
Trending
90-day click momentum
21-in-1 Multivitamin for Dogs and Cats Liquid Drops with Glucosamine & Cranberry Hip & Joint Urinary Tract Skin & Coat Immune Support All Breeds & Sizes 60 mL
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 665
- Age
- 5mo ago

Daily Essential Vitamins for Cats - 15-in-1 Multivitamin Soft Chews
- Price
- £5.31
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

Cat Multivitamin Chews Cat Treats for Heart Health Bones Joint Skin & Coat Bladder Immune System Support 30 chew
- Price
- £4.98
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 9mo ago

Cat Vitamins 15-in-1 Multivitamins Cat Liquid Supplements - Support Skin & Coat Heart Health Bone & Joint Immune Health 60ml
- Price
- £6.01
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

VICSOM Taurine for Cats & Cat Vitamins 500 Crunchy Krill Chews
- Price
- £16.79
- Rating
- 3.9/5
- Reviews
- 204
- Age
- 7mo ago
Newest
by launch date
Taurine for Cats Treats 15 in 1 Vitamins for Cats 500 Crunchy & Creamy Chews with B-Complex & Omega 3 - Supports Joint Skin & Coat Digestion Immunity & Energy - Chicken Krill Flavor
- Price
- £16.99
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 4mo ago

21-in-1 Multivitamin for Dogs and Cats Liquid Drops with Glucosamine & Cranberry Hip & Joint Urinary Tract Skin & Coat Immune Support All Breeds & Sizes 60 mL
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 665
- Age
- 5mo ago

Taurine for Cats Vitamins 18 in 1 Cat Multivitamins Treats 500 Chews
- Price
- £19.04
- Rating
- 4.3/5
- Reviews
- 176
- Age
- 6mo ago

VICSOM Taurine for Cats & Cat Vitamins 500 Crunchy Krill Chews
- Price
- £16.79
- Rating
- 3.9/5
- Reviews
- 204
- Age
- 7mo ago

Daily Essential Vitamins for Cats - 15-in-1 Multivitamin Soft Chews
- Price
- £5.31
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
78
Top-5 brand share
48%
Top 20: 89%
Top-5 click share
41%
Top 20: 85%
Open market
48%
- Datival13%
- MINGYITUO12%
- OKKÖBI8%
- Pets Purest7%
- GimCat7%
- zoxpm4%
Demand
Cat Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Cat Vitamins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat vitamins21K/yr
- cat supplements18K/yr
- cat health6K/yr
- cat vitamins supplements7K/yr
- vitamins for cats5K/yr
- cat multivitamins5K/yr
- supplements & vitamins for cats3K/yr
- feline 405K/yr
- cat vitamins for old cats3K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Vitamins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells disgusting
Smells strong
smell is weird
whilst these are by no means cheap
Too expensive
A bit pricey
he was pooing liquid diarrhea in the house
Made my cat vomit
Upset cats stomach
Too strong taste
Disgusting taste
Not very tasty
the allergy can cause severe
A bit itchy and dry skin
The product may be fine if no allergic response occurs
Love
Cat approved
Dog loves it
Cats love it
Superb quality and freshness
Excellent product
these have quality ingredients
Cant beat the price
Good Value for Money
reasonable price
she enjoys the taste
Great treats my cat love
Cats Love these Treats
Easy to use
easy to storage
easy to administer
Return
0.1% Return rate 0% Fixable by listing
Have leaked everywhere
Leaking pump
last two have leaked
Smells disgusting
Smells strong
smell is weird
This does not work
Didn't work as intended
Pump doesnt work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Vitamins questions
Answered from the same tracked data.









