cat vitamins
Worth a lookShows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,835.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.40–£23.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 73K searches
According to Flapen's Amazon United Kingdom niche tracking, cat vitamins is a £55K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat vitamins market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £43K–£54K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 89%
- Out of stock
- 5.7%
- Avg brand age
- 58 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
32 rising
Sellers
78
Top-5 brand share
48%
Top 20: 89%
Top-5 click share
41%
Top 20: 85%
Open market
48%
- Datival13%
- MINGYITUO12%
- OKKÖBI8%
- Pets Purest7%
- GimCat7%
- zoxpm4%
Demand
Weekly Amazon search volume, last 29 weeks — -14.2% search growth over the last 90 days.Top cat vitamins search terms
- cat vitamins21K/yr
- cat supplements18K/yr
- cat health6K/yr
- cat vitamins supplements7K/yr
- vitamins for cats5K/yr
- cat multivitamins5K/yr
- supplements & vitamins for cats3K/yr
- feline 405K/yr
- cat vitamins for old cats3K/yr
Top cat vitamins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cat Vitamins 15 in 1 Cat Multivitamin Liquid Drops Cats Vitamins and Supplements with Glucosamine and Probiotics Bones Joint Skin & Coat Bladder Immune System Support 60ML
Datival£9.174.6★79 rev
Cat Vitamins for Indoor & Outdoor Pets - 200 Chews - Healthy Cat Treats - Immune Joint Support Skin & Digestion - Multivitamin with Omega 3s Glucosamine & Probiotics
OKKÖBI£8.364.2★172 rev
Pets Purest Scottish Salmon Oil For Dogs Cats Horse Ferret - Pure Omega 3 6 & 9 Fish Oil Food Treats Supplement for Natural Coat Immune Support Itchy Skin Joint & Brain Health (500ml)
Pets Purest£10.574.5★21,842 rev
GimCat Multi-Vitamin Paste Extra - Cat snack with beta-glucans and omega 3 & 6 fatty acids for healthy cell protection - 1 tube (1 x 50 g)
GimCat£8.644.5★2,623 rev
15 in 1 Multivitamin Drops for Cats Cat Vitamin and Supplements with Glucosamine & Cranberry- Cat Multivitamins Liquid Supports Immune Health Skin Coat Heart Health Hip & Joint
MINGYITUO£8.914.4★374 rev
Newest
by launch date
Taurine for Cats Treats 15 in 1 Vitamins for Cats 500 Crunchy & Creamy Chews with B-Complex & Omega 3 - Supports Joint Skin & Coat Digestion Immunity & Energy - Chicken Krill Flavor
Carmelie£16.99186 rev
21-in-1 Multivitamin for Dogs and Cats Liquid Drops with Glucosamine & Cranberry Hip & Joint Urinary Tract Skin & Coat Immune Support All Breeds & Sizes 60 mL
Beloved Pets£13.29665 rev
Taurine for Cats Vitamins 18 in 1 Cat Multivitamins Treats 500 Chews
WEALLIN£19.04176 rev
VICSOM Taurine for Cats & Cat Vitamins 500 Crunchy Krill Chews
VICSOM£16.79204 rev
Daily Essential Vitamins for Cats - 15-in-1 Multivitamin Soft Chews
WENDAXINGXY£5.315 rev
Trending
90-day click momentum21-in-1 Multivitamin for Dogs and Cats Liquid Drops with Glucosamine & Cranberry Hip & Joint Urinary Tract Skin & Coat Immune Support All Breeds & Sizes 60 mL
Beloved Pets£13.294.5★
Daily Essential Vitamins for Cats - 15-in-1 Multivitamin Soft Chews
WENDAXINGXY£5.314.7★
Cat Multivitamin Chews Cat Treats for Heart Health Bones Joint Skin & Coat Bladder Immune System Support 30 chew
ZyranovaE£4.984.8★
Cat Vitamins 15-in-1 Multivitamins Cat Liquid Supplements - Support Skin & Coat Heart Health Bone & Joint Immune Health 60ml
XAYGHE£6.014.5★
VICSOM Taurine for Cats & Cat Vitamins 500 Crunchy Krill Chews
VICSOM£16.793.9★
What buyers say about cat vitamins
What buyers praise and complain about, mined from review topics.What buyers love
“Cat approved”
“Superb quality and freshness”
“Cant beat the price”
“she enjoys the taste”
“Easy to use”
“Good chews”
“the chicken flavour seems genuinely appealing”
“Has definitely helped reduce smelly poops”
“Super soft”
“Just what I ordered”
What buyers complain about
“Smells disgusting”
“whilst these are by no means cheap”
“he was pooing liquid diarrhea in the house”
“Too strong taste”
“the allergy can cause severe”
“This does not work”
“Have leaked everywhere”
“its rancid on opening”
“this is a nightmare to use”
“The chews are small”
Top return reasons
Common questions
- Is cat vitamins profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 37 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the cat vitamins niche?
- 32 brands and 78 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in cat vitamins?
- Top complaints mined from reviews: Smell, Value For Money, Indigestion. The return rate is 0.1%.
- What does it cost to enter the cat vitamins niche?
- Listings span £4.40–£23.38; the average listing price is £10.74 (sweet spot $15–$100). The average incumbent carries 1,836 reviews — the moat a new listing must climb.