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Cat Vitamins

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $55K a year here, so Cat Vitamins is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£55K/yr73K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
41%top-5 click share · 32 brands · 78 sellers

Flapen Score

Cat Vitamins against its category

The dotted line is the Pet Supplies average. Past it, Cat Vitamins is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Vitamins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Vitamins 73K times last year and spent an estimated £55K. The top 5 brands take 48% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
7.0%
Market size, estimated
£55Ka year
Top search term
cat vitamins21K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £4.40 to £23.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.74 that is £0 to £1K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£4.40–£23.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #28 within Cats. It carries 1,836 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
5.7%
Average rank
#28in Cats
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,836per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Cat Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

78

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

41%

Top 20: 85%

Open market

48%

  • Datival13%
  • MINGYITUO12%
  • OKKÖBI8%
  • Pets Purest7%
  • GimCat7%
  • zoxpm4%

Demand

Cat Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Cat Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat vitamins21K/yr
  • cat supplements18K/yr
  • cat health6K/yr
  • cat vitamins supplements7K/yr
  • vitamins for cats5K/yr
  • cat multivitamins5K/yr
  • supplements & vitamins for cats3K/yr
  • feline 405K/yr
  • cat vitamins for old cats3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Vitamins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell19%−0.11

Smells disgusting

Smells strong

smell is weird

Value For Money10%

whilst these are by no means cheap

Too expensive

A bit pricey

Indigestion8%−0.10

he was pooing liquid diarrhea in the house

Made my cat vomit

Upset cats stomach

Taste-Overall8%−0.03

Too strong taste

Disgusting taste

Not very tasty

Allergies6%

the allergy can cause severe

A bit itchy and dry skin

The product may be fine if no allergic response occurs

Love

Pet Friendly21%

Cat approved

Dog loves it

Cats love it

Quality-Overall14%+0.67

Superb quality and freshness

Excellent product

these have quality ingredients

Value For Money9%

Cant beat the price

Good Value for Money

reasonable price

Taste-Overall8%−0.03

she enjoys the taste

Great treats my cat love

Cats Love these Treats

Ease Of Use5%+0.39

Easy to use

easy to storage

easy to administer

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof20%▁▁█▁▁█

Have leaked everywhere

Leaking pump

last two have leaked

Smell17%▁▁▁▁█▁

Smells disgusting

Smells strong

smell is weird

Certifications13%▁▁▁█▁▁
Functionality-Overall13%▁▁██▁▁

This does not work

Didn't work as intended

Pump doesnt work

Moist/Dry7%▁▁█▁▁▁

FAQ

Common Cat Vitamins questions

Answered from the same tracked data.