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Cat Vitamins

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $55K a year here, so Cat Vitamins is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£55K/yr73K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
41%top-5 click share · 32 brands · 78 sellers

Flapen Score

Cat Vitamins against its category

The dotted line is the Pet Supplies average. Past it, Cat Vitamins is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Vitamins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Vitamins 73K times last year and spent an estimated £55K. The top 5 brands take 48% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
7.0%
Market size, estimated
£55Ka year
Top search term
cat vitamins21K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £4.40 to £23.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.74 that is £0 to £1K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£4.40–£23.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #28 within Cats. It carries 1,836 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
5.7%
Average rank
#28in Cats
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,836per listing
Listings tracked
37

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Cat Vitamins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

78

Est. top-5 brand share

48%

Top 20: 89%

Est. top-5 click share

41%

Top 20: 85%

Open market

48%

  • Datival13%
  • MINGYITUO12%
  • OKKÖBI8%
  • Pets Purest7%
  • GimCat7%
  • zoxpm4%

Demand

Cat Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Cat Vitamins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat vitamins21K/yr
  • cat supplements18K/yr
  • cat health6K/yr
  • cat vitamins supplements7K/yr
  • vitamins for cats5K/yr
  • cat multivitamins5K/yr
  • supplements & vitamins for cats3K/yr
  • feline 405K/yr
  • cat vitamins for old cats3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Vitamins

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Smell”
0.1%of orders come back
“Smells disgusting”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cat Vitamins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data