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Cat Tunnel

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -8.1% this quarter, so Cat Tunnel is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 875 Pet Supplies niches · +11 vs the category median of 50
Market size
£313K/yr517K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
32%top-5 click share · 37 brands · 50 sellers

Flapen Score

Cat Tunnel against its category

The dotted line is the Pet Supplies average. Past it, Cat Tunnel is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Tunnel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Tunnel 517K times last year and spent an estimated £313K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
4.2%
Market size, estimated
£313Ka year
Peak month
December1.9× the quietest month
Top search term
cat tunnel290K searches a year

02 · Price

A sale here is worth £14.50.

Listings sell for £14.50 on average, from £6.45 to £62.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £14.50 that is £1K to £4K a year per listing.

Average price
£14.50under the $15 to $100 sweet spot
Price range
£6.45–£62.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #43 within Cats. It carries 1,036 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
7.6%
Average rank
#43in Cats
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,036per listing
Listings tracked
55

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cat Tunnel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£9K£19K£28K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

50

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

32%

Top 20: 73%

Open market

54%

  • Odoland10%
  • Pawaboo10%
  • OHANA8%
  • sanvpwsan7%
  • Cpvbobul6%
  • YGJT6%

Demand

Cat Tunnel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cat Tunnel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat tunnel290K/yr
  • cat tunnels for indoor cats125K/yr
  • cat tunnels26K/yr
  • cat play tunnel17K/yr
  • kitten tunnel10K/yr
  • tunnels18K/yr
  • pet tunnel7K/yr
  • large cat tunnel6K/yr
  • kitten play tunnel3K/yr
  • cat tube5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Tunnel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.03

Described as small

It is so so short

Its big

Advertised Vs Actual Product9%−0.11

the images are misleading

Nothing like the pics

pictures is incorrect

Durability8%−0.02

Not amazing durability

doesn't last as long as I'd hoped

they do break very easily though

Quality-Overall5%−0.04

Cheap, nasty

Poor quality

Overall very disappointed

Ease Of Use4%−0.03

A bit difficult to fold

Impossible to fold away

Impossible to get off

Love

Pet Friendly23%

My cats absolutely Love these

Cats love it

nice cat likes it

Fun/Entertainment Experience21%+1.34

Great fun

Hours of entertainment

Fun times

Value For Money13%+0.81

Money well spent

Good value for money

Good value for money

Quality-Overall11%−0.04

Amazing quality

Good quality bundle

great price to quality ratio

Size-Overall6%−0.03

It's a decent length

Nice size cat love it

good size

Return

0.7% Return rate 55% Fixable by listing

Size-Overall41%▇▅█▅▇▆

Described as small

It is so so short

Its big

Quality-Overall12%▅█▂▄▇▆

Cheap, nasty

Poor quality

Overall very disappointed

Defective Material/Parts10%▂▃▂█▃▅
Advertised Vs Actual Product6%▄▃▆█▄▇

the images are misleading

Nothing like the pics

pictures is incorrect

Material Quality4%▇▇█▅▆▄

otherwise its a hit with my cat just needs better material

Its all a bit plasticky

very thin material

FAQ

Common Cat Tunnel questions

Answered from the same tracked data.