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Cat Tracker

Maybe

The products selling today average only 3.0★. But buyers convert on only 3.2% of searches, so Cat Tracker is a Maybe.

Flapen Score
63
63 / 100
Top 7% of 875 Pet Supplies niches · +13 vs the category median of 50
Market size
£486K/yr721K searches / yr
90-day growth
+48.2%search demand this quarter
Competition
49%top-5 click share · 15 brands · 33 sellers

Flapen Score

Cat Tracker against its category

The dotted line is the Pet Supplies average. Past it, Cat Tracker is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Tracker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Tracker 721K times last year and spent an estimated £486K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £486K a year.

Searches, last 12 months
721K
Growth, 90 days vs prior 90
+48.2%
Conversion, latest week
3.2%
Market size, estimated
£486Ka year
Peak month
July2.1× the quietest month
Top search term
cat tracker214K searches a year

02 · Price

A sale here is worth £21.06.

Listings sell for £21.06 on average, from £5.97 to £48.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £21.06 that is £16K to £21K a year per listing.

Average price
£21.06inside the $15 to $100 sweet spot
Price range
£5.97–£48.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£16K–£21K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #258 within Cats. It carries 700 reviews at 3.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
19.9%
Average rank
#258in Cats
Average rating
3.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
700per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Cat Tracker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£97K£146K£194K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

33

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

21%

  • Tractive42%
  • Middle Rabbit10%
  • Weenect10%
  • KIPPY8%
  • NozlaID5%
  • JIARUI5%

Demand

Cat Tracker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Cat Tracker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat tracker214K/yr
  • cat tracker collar153K/yr
  • cat collar tracker43K/yr
  • pet tracker for cats41K/yr
  • tractive gps cat tracker28K/yr
  • cat tracker no monthly fee30K/yr
  • cat gps tracker collar26K/yr
  • cat gps tracker36K/yr
  • gps tracker for cats21K/yr
  • cat tracker devices non-subscription9K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Tracker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.13

Yes, its expensive,

The pricing is very misleading

Very Expensive and Doesn't Doesn't what it States Very disappointed

Functionality-Overall12%−0.33

It just doesnt do the job

I recently ordered a new device; however, it is not working properly

Did not work

Battery Life11%−0.03

battery drains too quickly

Poor battery life

Crap battery life

Quality-Overall9%+0.48

very poor performance

Rubbish product

Terrible quality

Advertised Vs Actual Product7%−0.10

so false advertising

Nothing like the description

False advertising

Love

Quality-Overall13%+0.48

Excellent alternative to other well known brands

Absolutely amazing piece of kit

Good quality

Ease Of Use9%+0.74

Easy to use

easy to remove

The app is so easy to use

Value For Money7%−0.13

Great value for money

Value for Money

Good Value

GPS7%+0.21

The perfect pet tracker

the trackers are working great

Great Tracker

Weight Light7%+0.82

compact and lightweight device

Oh and its not heavy either

Lightweight

Return

3.5% Return rate 33% Fixable by listing

Size-Overall23%▃▅▇█▅▅

Too big really

Not fit for purpose

very loose and on the tightest it can go

Functionality-Overall21%▄▆▅▆▇█

It just doesnt do the job

I recently ordered a new device; however, it is not working properly

Did not work

Connectivity-Overall9%▅▄▂▂█▇

the device failed to connect

Will not connect at all

Does not connect

Charging6%█▇▄▃▃▄

it will not charge

Wont charge

Needs charging very regular and limited time

Battery Life6%██▇▃██

battery drains too quickly

Poor battery life

Crap battery life

FAQ

Common Cat Tracker questions

Answered from the same tracked data.