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Cat Toothbrush and Paste

Fail

Prices span $3.60–$14.19, mostly outside the sweet spot, so Cat Toothbrush and Paste is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£230K/yr132K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
76%top-5 click share · 8 brands · 109 sellers

Flapen Score

Cat Toothbrush and Paste against its category

The dotted line is the Pet Supplies average. Past it, Cat Toothbrush and Paste is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Toothbrush and Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Toothbrush and Paste 132K times last year and spent an estimated £230K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
18.3%
Market size, estimated
£230Ka year
Peak month
August1.4× the quietest month
Top search term
cat toothpaste68K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £3.60 to £14.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £9.50 that is £14K to £19K a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£3.60–£14.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Cats. It carries 6,796 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#23in Cats
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,796per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cat Toothbrush and Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

109

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • ICF27%
  • Logic25%
  • Virbac19%
  • Beaphar15%
  • PetSol5%
  • ProDen PlaqueOff4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Cat Toothbrush and Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Toothbrush and Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat toothpaste68K/yr
  • logic toothpaste for dogs22K/yr
  • stomodine gel for dogs14K/yr
  • stomodine gel for cats9K/yr
  • logic oral hygiene gel for dogs6K/yr
  • stomodine4K/yr
  • toothpaste for cats4K/yr
  • kitten toothpaste4K/yr
  • logic dog toothpaste3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Toothbrush and Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%−0.21

Smells strong

It has a strange synthetic smell

has no scent

Value For Money10%+0.07

It's cheaper on Amazon though

Waste of money

expensive for what you get

Functionality-Overall9%−0.08

Didnt seem to have a great effect x

Not effective

This does not work

Flavor9%−0.02

This tooth gel is not liver flavoured

didnt like the flavour

0/10 not tasty at all

Taste-Overall8%+0.69

I didnt taste it was for the dog

Tastes awful

hates the taste of this one

Love

Taste-Overall16%+0.69

Great taste

This must taste good for my dog

Our dog loves the taste

Pet Friendly14%

Cats love it

Dog loves it

Good for dogs

Quality-Overall14%+1.24

the kit itself feels well made

Excellent product

Excellent product Excellent Seller would recommend

Value For Money8%+0.07

Good price

the cost is reasonable

Good value for money

Ease Of Use7%+0.12

Easy to use

Easy to administer

This powder is super easy to use

Return

0.1% Return rate 31% Fixable by listing

Functionality-Overall25%▁▁▁█▆▁

Didnt seem to have a great effect x

Not effective

This does not work

Product Condition13%▁▁█▁▁▁
Advertised Vs Actual Product13%▁█▁▁▆▁

NOT THE SAME PRODUCT

Not the same product as before

Not the same product

Size-Overall13%▁▁▁▁▃█
Color6%

FAQ

Common Cat Toothbrush and Paste questions

Answered from the same tracked data.