Cat Toothbrush and Paste
prices mostly outside the sweet spot ($3.60–$14.19) — Cat Toothbrush and Paste doesn't clear our bar today.
Flapen Score
Is Cat Toothbrush and Paste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cat Toothbrush and Paste is a £230K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Cat Toothbrush and Paste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.3% over the last 90 days and 18.3% of searches end in a purchase.
£230K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Cat Toothbrush and Paste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Logic Oral Hygiene Gel For Dogs & Cats Cat Toothbrush And Paste Logic Toothpaste For Dogs 70g
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 6,824
- Age
- 18y ago
Stomodine F Dog & Cat Dental Gel No-Brush Toothpaste for Plaque 30 ml
- Price
- £12.15
- Rating
- 4.4/5
- Reviews
- 2,789
- Age
- 9y ago
Beaphar - Liver Flavour Toothpaste with Enzymes - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar and Freshen Breath - Supports Normal Gum Function Fluoride & Xylitol-Free - 100g Tube
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 15,331
- Age
- 10y ago
Virbac Enzymatic Toothpaste for Dogs & Cats - Cat & Dog Toothpaste for Plaque & Tartar Removal and Pet Breath Freshener - 70g
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 12y ago
Virbac C.E.T. Enzymatic Toothpaste for Cats | Fish Flavour 43g | Reduce Plaque Control Tartar & Freshen Breath
- Price
- £8.85
- Rating
- 4.4/5
- Reviews
- 21,486
- Age
- 11y ago
Trending
90-day click momentum
ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago
Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 21,486
- Age
- 10y ago
Beaphar - Liver Flavour Toothpaste with Enzymes - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar and Freshen Breath - Supports Normal Gum Function Fluoride & Xylitol-Free - 100g Tube
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 15,331
- Age
- 10y ago
Virbac Enzymatic Toothpaste for Dogs & Cats - Cat & Dog Toothpaste for Plaque & Tartar Removal and Pet Breath Freshener - 70g
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 12y ago
VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)
- Price
- £4.16
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 2y ago
Newest
by launch dateProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago
VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)
- Price
- £4.16
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 2y ago
PetSol Dental Care Kit Cat Toothpaste (50g) with 2 x Pet Toothbrushes to Clean Cats Teeth Remove Plaque and Tartar Improve Gum Tooth Health & Pet Oral Hygiene
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 7,156
- Age
- 7y ago
PetSol Dental Care Kit for Dogs & Cats Toothpaste (100g) with 3 x Toothbrushes to Clean Pets Teeth Remove Plaque and Tartar Improve Gum and Tooth Health & Pet Oral Hygiene
- Price
- £8.37
- Rating
- 4.2/5
- Reviews
- 7,156
- Age
- 8y ago
Stomodine F Dog & Cat Dental Gel No-Brush Toothpaste for Plaque 30 ml
- Price
- £12.15
- Rating
- 4.4/5
- Reviews
- 2,789
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
109
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- ICF27%
- Logic25%
- Virbac19%
- Beaphar15%
- PetSol5%
- ProDen PlaqueOff4%
- Open — no brand owns it (2 brands, 5%)
Cat Toothbrush and Paste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Cat Toothbrush and Paste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat toothpaste68K/yr
- logic toothpaste for dogs22K/yr
- stomodine gel for dogs14K/yr
- stomodine gel for cats9K/yr
- logic oral hygiene gel for dogs6K/yr
- stomodine4K/yr
- toothpaste for cats4K/yr
- kitten toothpaste4K/yr
- logic dog toothpaste3K/yr
What reviews say buyers love and hate about Cat Toothbrush and Paste
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great taste”
“Cats love it”
“the kit itself feels well made”
“Good price”
“Easy to use”
What buyers complain about
69% of reviews“Smells strong”
“It's cheaper on Amazon though”
“Didnt seem to have a great effect x”
“This tooth gel is not liver flavoured”
“I didnt taste it was for the dog”
Cat Toothbrush and Paste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Toothbrush and Paste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
