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Cat Toothbrush and Paste

Fail

Prices span $3.60–$14.19, mostly outside the sweet spot, so Cat Toothbrush and Paste is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£230K/yr132K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
76%top-5 click share · 8 brands · 109 sellers

Flapen Score

Cat Toothbrush and Paste against its category

The dotted line is the Pet Supplies average. Past it, Cat Toothbrush and Paste is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Toothbrush and Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Toothbrush and Paste 132K times last year and spent an estimated £230K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
18.3%
Market size, estimated
£230Ka year
Peak month
August1.4× the quietest month
Top search term
cat toothpaste68K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £3.60 to £14.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £9.50 that is £14K to £19K a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£3.60–£14.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Cats. It carries 6,796 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#23in Cats
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,796per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cat Toothbrush and Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

109

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

5%

  • ICF27%
  • Logic25%
  • Virbac19%
  • Beaphar15%
  • PetSol5%
  • ProDen PlaqueOff4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Cat Toothbrush and Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Toothbrush and Paste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat toothpaste68K/yr
  • logic toothpaste for dogs22K/yr
  • stomodine gel for dogs14K/yr
  • stomodine gel for cats9K/yr
  • logic oral hygiene gel for dogs6K/yr
  • stomodine4K/yr
  • toothpaste for cats4K/yr
  • kitten toothpaste4K/yr
  • logic dog toothpaste3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Toothbrush and Paste

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Smell”
0.1%of orders come back
“Smells strong”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cat Toothbrush and Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data