Cat Toothbrush and Paste
FailPrices span $3.60–$14.19, mostly outside the sweet spot, so Cat Toothbrush and Paste is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £230K/yr132K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 109 sellers
Flapen Score
Cat Toothbrush and Paste against its category
The dotted line is the Pet Supplies average. Past it, Cat Toothbrush and Paste is stronger. Inside it, weaker.
Market
The Cat Toothbrush and Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Toothbrush and Paste 132K times last year and spent an estimated £230K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £230Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- cat toothpaste68K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £3.60 to £14.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £9.50 that is £14K to £19K a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £3.60–£14.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£19K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Cats. It carries 6,796 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Cats
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,796per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Cat Toothbrush and Paste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Logic Oral Hygiene Gel For Dogs & Cats Cat Toothbrush And Paste Logic Toothpaste For Dogs 70g
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 6,824
- Age
- 18y ago

Stomodine F Dog & Cat Dental Gel No-Brush Toothpaste for Plaque 30 ml
- Price
- £12.15
- Rating
- 4.4/5
- Reviews
- 2,789
- Age
- 9y ago

Beaphar - Liver Flavour Toothpaste with Enzymes - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar and Freshen Breath - Supports Normal Gum Function Fluoride & Xylitol-Free - 100g Tube
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 15,331
- Age
- 10y ago

Virbac Enzymatic Toothpaste for Dogs & Cats - Cat & Dog Toothpaste for Plaque & Tartar Removal and Pet Breath Freshener - 70g
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 12y ago

Virbac C.E.T. Enzymatic Toothpaste for Cats | Fish Flavour 43g | Reduce Plaque Control Tartar & Freshen Breath
- Price
- £8.85
- Rating
- 4.4/5
- Reviews
- 21,486
- Age
- 11y ago
Trending
90-day click momentum
ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago

Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 21,486
- Age
- 10y ago

Beaphar - Liver Flavour Toothpaste with Enzymes - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar and Freshen Breath - Supports Normal Gum Function Fluoride & Xylitol-Free - 100g Tube
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 15,331
- Age
- 10y ago

Virbac Enzymatic Toothpaste for Dogs & Cats - Cat & Dog Toothpaste for Plaque & Tartar Removal and Pet Breath Freshener - 70g
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 12y ago

VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)
- Price
- £4.16
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 2y ago
Newest
by launch date
ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago

VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)
- Price
- £4.16
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 2y ago

PetSol Dental Care Kit Cat Toothpaste (50g) with 2 x Pet Toothbrushes to Clean Cats Teeth Remove Plaque and Tartar Improve Gum Tooth Health & Pet Oral Hygiene
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 7,156
- Age
- 7y ago

PetSol Dental Care Kit for Dogs & Cats Toothpaste (100g) with 3 x Toothbrushes to Clean Pets Teeth Remove Plaque and Tartar Improve Gum and Tooth Health & Pet Oral Hygiene
- Price
- £8.37
- Rating
- 4.2/5
- Reviews
- 7,156
- Age
- 8y ago

Stomodine F Dog & Cat Dental Gel No-Brush Toothpaste for Plaque 30 ml
- Price
- £12.15
- Rating
- 4.4/5
- Reviews
- 2,789
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
109
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- ICF27%
- Logic25%
- Virbac19%
- Beaphar15%
- PetSol5%
- ProDen PlaqueOff4%
- Open — no brand owns it (2 brands, 5%)
Demand
Cat Toothbrush and Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cat Toothbrush and Paste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat toothpaste68K/yr
- logic toothpaste for dogs22K/yr
- stomodine gel for dogs14K/yr
- stomodine gel for cats9K/yr
- logic oral hygiene gel for dogs6K/yr
- stomodine4K/yr
- toothpaste for cats4K/yr
- kitten toothpaste4K/yr
- logic dog toothpaste3K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Toothbrush and Paste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells strong
It has a strange synthetic smell
has no scent
It's cheaper on Amazon though
Waste of money
expensive for what you get
Didnt seem to have a great effect x
Not effective
This does not work
This tooth gel is not liver flavoured
didnt like the flavour
0/10 not tasty at all
I didnt taste it was for the dog
Tastes awful
hates the taste of this one
Love
Great taste
This must taste good for my dog
Our dog loves the taste
Cats love it
Dog loves it
Good for dogs
the kit itself feels well made
Excellent product
Excellent product Excellent Seller would recommend
Good price
the cost is reasonable
Good value for money
Easy to use
Easy to administer
This powder is super easy to use
Return
0.1% Return rate 31% Fixable by listing
Didnt seem to have a great effect x
Not effective
This does not work
NOT THE SAME PRODUCT
Not the same product as before
Not the same product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Toothbrush and Paste questions
Answered from the same tracked data.









