cat toothbrush
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.27–$16.49) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,906.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.69avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 119K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.27–£16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat toothbrush is a £80K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat toothbrush market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £77K–£96K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
53
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
50%
Top 20: 96%
Open market
37%
- PetSol23%
- Sliverdew14%
- Vinuwu8%
- BUGALUGS7%
- JAYU PET5%
- Petrodex5%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -12.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cat toothbrush search terms
- cat toothbrush103K/yr
- cat tooth brush7K/yr
- kitten toothbrush5K/yr
- toothbrush for cats4K/yr
Top cat toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PetSol Dental Care Kit Cat Toothpaste (50g) with 2 x Pet Toothbrushes to Clean Cats Teeth Remove Plaque and Tartar Improve Gum Tooth Health & Pet Oral Hygiene
PetSol£8.354.2★7,156 rev
6Pcs Small Dog & Cat Toothbrush Soft Silicone Pet Toothbrush Cat Dental Care Teeth Brush for Dogs Tooth Cleaner Care for Small to Large Dogs Cats
Sliverdew£4.084.3★72 rev
Dog Finger Toothbrush 6Pcs Dog & Cat Toothbrush 360 Silicone Puppy Tooth Brush Dogs Cats Teeth Cleaning Dental Care
Vinuwu£3.274.2★905 rev
JAYU PET Dental Care Brush (Soft Bristles) 1ea - Dog Toothbrush Cat Toothbrush Dental Care for Kitten and Small Dogs Removing Old Plaque and Tartar Cat Teeth Brushing & Easy Cleaning
JAYU PET£8.154.2★1,309 rev
Petrodex Dental Kit for Cats Malt Flavor Toothpaste 2.5 Oz
Petrodex£13.064.2★11,158 rev
Newest
by launch date
Yuanchu WJIAAA Small Cat Dog Toothbrush 3 Pack 360 Degree Soft Silicone Pet Toothbrush Cat Dental Pets Care Dog Oral Hygiene Deep Cleaning Pet Teeth Clean Kit
Yuanchu£3.761 rev
UNEK Cat Dental Care Set Enzymatic Toothpaste 30g with Salmon Flavor Including Toothbrush & Finger Brush Helps Reduce Plaque & Bad Breath
UNEK£11.6424 rev
Aujzoo Dog Toothbrush Set (6 Packs) 360 Pets Teeth Cleaning Toothbrush for Dogs Cats Teeth Cleaning Silicone Finger Teeth Brush
Aujzoo£3.37547 rev
Beaphar - Toothbrush & Toothpaste Dental Care Kit for Cats & Dogs - Double-Ended Brush & Liver-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1 Toothbrush and 100g Tube
Beaphar£5.9190 rev
Oivolii Cat Toothpaste Set Fluoride-Free Tuna Flavor (30g) Gentle Dental Care Kit for Cats Includes 2 Toothbrushes for Clean Teeth & Fresh Breath
Oivolii£10.43213 rev
Trending
90-day click momentumUNEK Cat Dental Care Set Enzymatic Toothpaste 30g with Salmon Flavor Including Toothbrush & Finger Brush Helps Reduce Plaque & Bad Breath
UNEK£11.644.0★
Yuanchu WJIAAA Small Cat Dog Toothbrush 3 Pack 360 Degree Soft Silicone Pet Toothbrush Cat Dental Pets Care Dog Oral Hygiene Deep Cleaning Pet Teeth Clean Kit
Yuanchu£3.764.0★
WALLZON Teeth Cleaning Finger Wipes for Dogs & Cats Soft Pet Dental Finger Wipes for Dogs Disposable Cat Tooth Cleaning Wipes Gentle Dog Teeth Brushing Finger Wipes (50 Wipes Finger Wipes)
WALLZON£7.354.2★
JAYU PET Dental Care Brush (Soft Bristles) 1ea - Dog Toothbrush Cat Toothbrush Dental Care for Kitten and Small Dogs Removing Old Plaque and Tartar Cat Teeth Brushing & Easy Cleaning
JAYU PET£8.154.2★
PetSol Dental Care Kit Cat Toothpaste (50g) with 2 x Pet Toothbrushes to Clean Cats Teeth Remove Plaque and Tartar Improve Gum Tooth Health & Pet Oral Hygiene
PetSol£8.354.2★
What buyers say about cat toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Cats happy”
“the kit itself feels well made”
“Easier to use”
“It cleans - good”
“Good value”
“Clean teeth”
“Perfect size”
“Does the job”
“brings out entertainment”
“this one is by far the most effective”
What buyers complain about
“Very small”
“Smells strong”
“The price is also quite steep for what they are”
“They were damaged within a month”
“This toothbrush however I couldnt quite get to grips with”
“the cat did not react well to the taste at all”
“This does not work”
“Bad quality”
“I think they stick themselves might be a bit tough for them to chew”
“not so soft that they do not do the job”
Top return reasons
Common questions
- Is cat toothbrush profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cat toothbrush niche?
- 22 brands and 53 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in cat toothbrush?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.1%.
- When does demand for cat toothbrush peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cat toothbrush niche?
- Listings span £3.27–£16.49; the average listing price is £7.69 (sweet spot $15–$100). The average incumbent carries 1,907 reviews — the moat a new listing must climb.