Cat Toothbrush
MaybeReturns run at only 0.1% of orders. But prices span $3.27–$16.49, mostly outside the sweet spot, so Cat Toothbrush is a Maybe.
- Flapen Score
- 52 / 100Top 38% of 875 Pet Supplies niches · +2 vs the category median of 5052
- Market size
- £80K/yr119K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 53 sellers
Flapen Score
Cat Toothbrush against its category
The dotted line is the Pet Supplies average. Past it, Cat Toothbrush is stronger. Inside it, weaker.
Market
The Cat Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Toothbrush 119K times last year and spent an estimated £80K. The top 5 brands take 58% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £80Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- cat toothbrush103K searches a year
02 · Price
A sale here is worth £7.69.
Listings sell for £7.69 on average, from £3.27 to £16.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.69 that is £2K to £4K a year per listing.
- Average price
- £7.69under the $15 to $100 sweet spot
- Price range
- £3.27–£16.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Cats. It carries 1,907 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Cats
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,907per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cat Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PetSol Dental Care Kit Cat Toothpaste (50g) with 2 x Pet Toothbrushes to Clean Cats Teeth Remove Plaque and Tartar Improve Gum Tooth Health & Pet Oral Hygiene
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 7,156
- Age
- 7y ago

6Pcs Small Dog & Cat Toothbrush Soft Silicone Pet Toothbrush Cat Dental Care Teeth Brush for Dogs Tooth Cleaner Care for Small to Large Dogs Cats
- Price
- £4.08
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 1y ago

Dog Finger Toothbrush 6Pcs Dog & Cat Toothbrush 360 Silicone Puppy Tooth Brush Dogs Cats Teeth Cleaning Dental Care
- Price
- £3.27
- Rating
- 4.2/5
- Reviews
- 905
- Age
- 3y ago

JAYU PET Dental Care Brush (Soft Bristles) 1ea - Dog Toothbrush Cat Toothbrush Dental Care for Kitten and Small Dogs Removing Old Plaque and Tartar Cat Teeth Brushing & Easy Cleaning
- Price
- £8.15
- Rating
- 4.2/5
- Reviews
- 1,309
- Age
- 3y ago

Petrodex Dental Kit for Cats Malt Flavor Toothpaste 2.5 Oz
- Price
- £13.06
- Rating
- 4.2/5
- Reviews
- 11,158
- Age
- 13y ago
Trending
90-day click momentum
UNEK Cat Dental Care Set Enzymatic Toothpaste 30g with Salmon Flavor Including Toothbrush & Finger Brush Helps Reduce Plaque & Bad Breath
- Price
- £11.64
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 6mo ago

Yuanchu WJIAAA Small Cat Dog Toothbrush 3 Pack 360 Degree Soft Silicone Pet Toothbrush Cat Dental Pets Care Dog Oral Hygiene Deep Cleaning Pet Teeth Clean Kit
- Price
- £3.76
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

WALLZON Teeth Cleaning Finger Wipes for Dogs & Cats Soft Pet Dental Finger Wipes for Dogs Disposable Cat Tooth Cleaning Wipes Gentle Dog Teeth Brushing Finger Wipes (50 Wipes Finger Wipes)
- Price
- £7.35
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 2y ago

JAYU PET Dental Care Brush (Soft Bristles) 1ea - Dog Toothbrush Cat Toothbrush Dental Care for Kitten and Small Dogs Removing Old Plaque and Tartar Cat Teeth Brushing & Easy Cleaning
- Price
- £8.15
- Rating
- 4.2/5
- Reviews
- 1,309
- Age
- 3y ago

PetSol Dental Care Kit Cat Toothpaste (50g) with 2 x Pet Toothbrushes to Clean Cats Teeth Remove Plaque and Tartar Improve Gum Tooth Health & Pet Oral Hygiene
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 7,156
- Age
- 7y ago
Newest
by launch date
Yuanchu WJIAAA Small Cat Dog Toothbrush 3 Pack 360 Degree Soft Silicone Pet Toothbrush Cat Dental Pets Care Dog Oral Hygiene Deep Cleaning Pet Teeth Clean Kit
- Price
- £3.76
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

UNEK Cat Dental Care Set Enzymatic Toothpaste 30g with Salmon Flavor Including Toothbrush & Finger Brush Helps Reduce Plaque & Bad Breath
- Price
- £11.64
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 6mo ago

Aujzoo Dog Toothbrush Set (6 Packs) 360 Pets Teeth Cleaning Toothbrush for Dogs Cats Teeth Cleaning Silicone Finger Teeth Brush
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 1y ago

Beaphar - Toothbrush & Toothpaste Dental Care Kit for Cats & Dogs - Double-Ended Brush & Liver-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1 Toothbrush and 100g Tube
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago

Oivolii Cat Toothpaste Set Fluoride-Free Tuna Flavor (30g) Gentle Dental Care Kit for Cats Includes 2 Toothbrushes for Clean Teeth & Fresh Breath
- Price
- £10.43
- Rating
- 4.1/5
- Reviews
- 213
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
53
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
50%
Top 20: 96%
Open market
37%
- PetSol23%
- Sliverdew14%
- Vinuwu8%
- BUGALUGS7%
- JAYU PET5%
- Petrodex5%
Demand
Cat Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cat Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat toothbrush103K/yr
- cat tooth brush7K/yr
- kitten toothbrush5K/yr
- toothbrush for cats4K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
wont fit on correctly
Too big
Smells strong
I couldn't smell anything from the product
not a strong smell
The price is also quite steep for what they are
Waste my money cat would not go near it
Waste of money
They were damaged within a month
that does not last
It's not durable
This toothbrush however I couldnt quite get to grips with
Really tricky job
unable to use it
Love
Cats happy
Cats love it
My cat absolutely loved this
the kit itself feels well made
No complains at all
Good quality
Easier to use
Easy to use dog toothbrush
This powder is super easy to use
It cleans - good
Keeps them clean
are easy to wash
Good value
Decent value for money
Great value for money
Return
0.1% Return rate 62% Fixable by listing
Very small
wont fit on correctly
Too big
This does not work
Unfortunately did not work for me
Smells strong
I couldn't smell anything from the product
not a strong smell
Bad quality
very poor quality don't buy
expensive and poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Toothbrush questions
Answered from the same tracked data.









