Skip to content

Cat Toothbrush

Maybe

Returns run at only 0.1% of orders. But prices span $3.27–$16.49, mostly outside the sweet spot, so Cat Toothbrush is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£80K/yr119K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
50%top-5 click share · 22 brands · 53 sellers

Flapen Score

Cat Toothbrush against its category

The dotted line is the Pet Supplies average. Past it, Cat Toothbrush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Toothbrush 119K times last year and spent an estimated £80K. The top 5 brands take 58% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
8.7%
Market size, estimated
£80Ka year
Peak month
January1.3× the quietest month
Top search term
cat toothbrush103K searches a year

02 · Price

A sale here is worth £7.69.

Listings sell for £7.69 on average, from £3.27 to £16.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.69 that is £2K to £4K a year per listing.

Average price
£7.69under the $15 to $100 sweet spot
Price range
£3.27–£16.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Cats. It carries 1,907 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#23in Cats
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,907per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cat Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

53

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

50%

Top 20: 96%

Open market

37%

  • PetSol23%
  • Sliverdew14%
  • Vinuwu8%
  • BUGALUGS7%
  • JAYU PET5%
  • Petrodex5%

Demand

Cat Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat toothbrush103K/yr
  • cat tooth brush7K/yr
  • kitten toothbrush5K/yr
  • toothbrush for cats4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.16

Very small

wont fit on correctly

Too big

Smell17%−0.22

Smells strong

I couldn't smell anything from the product

not a strong smell

Value For Money5%+0.31

The price is also quite steep for what they are

Waste my money cat would not go near it

Waste of money

Durability5%−0.03

They were damaged within a month

that does not last

It's not durable

Ease Of Use5%+0.20

This toothbrush however I couldnt quite get to grips with

Really tricky job

unable to use it

Love

Pet Friendly17%

Cats happy

Cats love it

My cat absolutely loved this

Quality-Overall13%

the kit itself feels well made

No complains at all

Good quality

Ease Of Use9%+0.20

Easier to use

Easy to use dog toothbrush

This powder is super easy to use

Ease Of Cleaning9%+0.61

It cleans - good

Keeps them clean

are easy to wash

Value For Money9%+0.31

Good value

Decent value for money

Great value for money

Return

0.1% Return rate 62% Fixable by listing

Size-Overall37%█▆▅▅▅▆

Very small

wont fit on correctly

Too big

Advertised Vs Actual Product16%▁▃█▄▁▄
Functionality-Overall9%▁▁▂▅█▅

This does not work

Unfortunately did not work for me

Smell6%▆█▁▃▁▆

Smells strong

I couldn't smell anything from the product

not a strong smell

Quality-Overall6%▁█▂▆▁▁

Bad quality

very poor quality don't buy

expensive and poor quality

FAQ

Common Cat Toothbrush questions

Answered from the same tracked data.