Cat Teeth Cleaning
FailPrices span $1.18–$11.15, mostly outside the sweet spot, so Cat Teeth Cleaning is a Fail.
- Flapen Score
- 43 / 100Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 5043
- Market size
- £147K/yr175K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 30 sellers
Flapen Score
Cat Teeth Cleaning against its category
The dotted line is the Pet Supplies average. Past it, Cat Teeth Cleaning is stronger. Inside it, weaker.
Market
The Cat Teeth Cleaning market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Teeth Cleaning 175K times last year and spent an estimated £147K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £147Ka year
- Peak month
- March1.2× the quietest month
- Top search term
- plaque off cats45K searches a year
02 · Price
A sale here is worth £6.86.
Listings sell for £6.86 on average, from £1.18 to £11.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £6.86 that is £14K to £17K a year per listing.
- Average price
- £6.86under the $15 to $100 sweet spot
- Price range
- £1.18–£11.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Cats. It carries 4,995 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Cats
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,995per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Cat Teeth Cleaning products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ProDen PlaqueOff 40g Powder for Cats - 100% Organic 4-Month Supply
- Price
- £10.70
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 15y ago

Purina Dentalife Dental Treats For Cats Bundle; Savory Salmon And Tasty Chicken
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 2,700
- Age
- 10y ago

ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago

Leos Plaque Off Powder For Dogs & Cats | 200g | Pet Teeth Cleaning | Cat & Dog Breath Freshener Food Topper | 100% Natural | No Dog Toothbrush or Dog Toothpaste | Plaque Remover For Dogs & Cats
- Price
- £9.11
- Rating
- 4.3/5
- Reviews
- 1,282
- Age
- 2y ago

ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 32,963
- Age
- 18y ago
Trending
90-day click momentum
ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago

Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
- Price
- £11.15
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 1y ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

Redreo Cat Silvervine Chew Sticks 3pcs Natural Cat Teeth Nip Cleaning Catnip Toys for Indoor Cats Kitten Teething and Stress
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 1,587
- Age
- 1y ago

flowerstarry 6 Packs Natural Matatabi Silvervine Chew Sticks Kitten Chew Toys Cat Teeth Cleaning Toys for Indoor Kitten Teething and Stress Release
- Price
- £6.23
- Rating
- 4.4/5
- Reviews
- 1,485
- Age
- 4y ago
Newest
by launch date
ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago

Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
- Price
- £11.15
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 1y ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

Redreo Cat Silvervine Chew Sticks 3pcs Natural Cat Teeth Nip Cleaning Catnip Toys for Indoor Cats Kitten Teething and Stress
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 1,587
- Age
- 1y ago

Leos Plaque Off Powder For Dogs & Cats | 200g | Pet Teeth Cleaning | Cat & Dog Breath Freshener Food Topper | 100% Natural | No Dog Toothbrush or Dog Toothpaste | Plaque Remover For Dogs & Cats
- Price
- £9.11
- Rating
- 4.3/5
- Reviews
- 1,282
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
30
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- ProDen PlaqueOff66%
- Purina7%
- LEO's6%
- Scrumbles5%
- flowerstarry4%
- Redreo4%
- Open — no brand owns it (2 brands, 7%)
Demand
Cat Teeth Cleaning search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Cat Teeth Cleaning search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plaque off cats45K/yr
- cat teeth cleaning31K/yr
- cat dental care19K/yr
- cat dental19K/yr
- plaque off powder for cats9K/yr
- cat plaque remover8K/yr
- cat gingivitis treatment5K/yr
- plaque off for cats5K/yr
- cat teeth5K/yr
- cat breath freshener5K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Teeth Cleaning
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work
ineffective
NOT WORKING WITH MY CAT
no so good for breath
Didn't help my dogs breath is still awful
Breath not good
Thought this was a bit expensive so found another somewhere else
slightly overpriced
seemed expensive for what it was
Smells strong
I couldn't smell anything from the product
does smell a fishy
Gave dog diarrhea
Caused stomach problems
hes had bad diarrhoea all week
Love
CATS LOVE IT
Cat approved
Dog loves it too
Decent price
Excellent value
Good Value
Fresher breath
Freshens dogs breath
A breath of fresh air
Nice toy, well made
A very good and economical product
Excellent product
Excellent toy
My cats love this toy
keeps them entertained for a bit
Return
0.0% Return rate 31% Fixable by listing
Bag weight discrepancy
Not great ad they are made out to be
I cant comment as to whether the product works as the Dental hygiene powder is it advertised as as it is not a product I will be using again
Smells strong
I couldn't smell anything from the product
does smell a fishy
The container is small
a lot bigger than I expected
Small size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Teeth Cleaning questions
Answered from the same tracked data.









