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Cat Teeth Cleaning

Fail

Prices span $1.18–$11.15, mostly outside the sweet spot, so Cat Teeth Cleaning is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£147K/yr175K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
74%top-5 click share · 8 brands · 30 sellers

Flapen Score

Cat Teeth Cleaning against its category

The dotted line is the Pet Supplies average. Past it, Cat Teeth Cleaning is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Teeth Cleaning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Teeth Cleaning 175K times last year and spent an estimated £147K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
12.2%
Market size, estimated
£147Ka year
Peak month
March1.2× the quietest month
Top search term
plaque off cats45K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £1.18 to £11.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £6.86 that is £14K to £17K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£1.18–£11.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Cats. It carries 4,995 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#4in Cats
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,995per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cat Teeth Cleaning products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

30

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

7%

  • ProDen PlaqueOff66%
  • Purina7%
  • LEO's6%
  • Scrumbles5%
  • flowerstarry4%
  • Redreo4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Cat Teeth Cleaning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cat Teeth Cleaning search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plaque off cats45K/yr
  • cat teeth cleaning31K/yr
  • cat dental care19K/yr
  • cat dental19K/yr
  • plaque off powder for cats9K/yr
  • cat plaque remover8K/yr
  • cat gingivitis treatment5K/yr
  • plaque off for cats5K/yr
  • cat teeth5K/yr
  • cat breath freshener5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Teeth Cleaning

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cat Teeth Cleaning questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data