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Cat Teeth Cleaning

Fail

Prices span $1.18–$11.15, mostly outside the sweet spot, so Cat Teeth Cleaning is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£147K/yr175K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
74%top-5 click share · 8 brands · 30 sellers

Flapen Score

Cat Teeth Cleaning against its category

The dotted line is the Pet Supplies average. Past it, Cat Teeth Cleaning is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Teeth Cleaning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Teeth Cleaning 175K times last year and spent an estimated £147K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
12.2%
Market size, estimated
£147Ka year
Peak month
March1.2× the quietest month
Top search term
plaque off cats45K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £1.18 to £11.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £6.86 that is £14K to £17K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£1.18–£11.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Cats. It carries 4,995 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#4in Cats
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,995per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cat Teeth Cleaning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

30

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • ProDen PlaqueOff66%
  • Purina7%
  • LEO's6%
  • Scrumbles5%
  • flowerstarry4%
  • Redreo4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Cat Teeth Cleaning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cat Teeth Cleaning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaque off cats45K/yr
  • cat teeth cleaning31K/yr
  • cat dental care19K/yr
  • cat dental19K/yr
  • plaque off powder for cats9K/yr
  • cat plaque remover8K/yr
  • cat gingivitis treatment5K/yr
  • plaque off for cats5K/yr
  • cat teeth5K/yr
  • cat breath freshener5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Teeth Cleaning

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.23

Doesn't work

ineffective

NOT WORKING WITH MY CAT

Breathability13%

no so good for breath

Didn't help my dogs breath is still awful

Breath not good

Value For Money12%−0.08

Thought this was a bit expensive so found another somewhere else

slightly overpriced

seemed expensive for what it was

Smell9%−0.07

Smells strong

I couldn't smell anything from the product

does smell a fishy

Indigestion8%−0.12

Gave dog diarrhea

Caused stomach problems

hes had bad diarrhoea all week

Love

Pet Friendly30%

CATS LOVE IT

Cat approved

Dog loves it too

Value For Money11%−0.08

Decent price

Excellent value

Good Value

Breathability9%

Fresher breath

Freshens dogs breath

A breath of fresh air

Quality-Overall9%+0.37

Nice toy, well made

A very good and economical product

Excellent product

Fun/Entertainment Experience6%+0.35

Excellent toy

My cats love this toy

keeps them entertained for a bit

Return

0.0% Return rate 31% Fixable by listing

Advertised Vs Actual Product19%▁▁█▃▁▁

Bag weight discrepancy

Not great ad they are made out to be

I cant comment as to whether the product works as the Dental hygiene powder is it advertised as as it is not a product I will be using again

Smell16%▁▁▁▃▅█

Smells strong

I couldn't smell anything from the product

does smell a fishy

Size-Overall13%▁█▁▂▁▁

The container is small

a lot bigger than I expected

Small size

Quality-Overall13%▁▁▁█▁▁
Leak-Proof13%█▁▁▁▁▁

FAQ

Common Cat Teeth Cleaning questions

Answered from the same tracked data.