cat teeth cleaning
Skip itPrices mostly outside the sweet spot ($1.18–$11.15) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£147K£147K/yr · 175K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,995.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Price range
Bad£1.18–£11.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat teeth cleaning is a £147K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat teeth cleaning market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- £137K–£172K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
30
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- ProDen PlaqueOff66%
- Purina7%
- LEO's6%
- Scrumbles5%
- flowerstarry4%
- Redreo4%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top cat teeth cleaning search terms
- plaque off cats45K/yr
- cat teeth cleaning31K/yr
- cat dental care19K/yr
- cat dental19K/yr
- plaque off powder for cats9K/yr
- cat plaque remover8K/yr
- cat gingivitis treatment5K/yr
- plaque off for cats5K/yr
- cat teeth5K/yr
- cat breath freshener5K/yr
Top cat teeth cleaning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ProDen PlaqueOff 40g Powder for Cats - 100% Organic 4-Month Supply
ProDen PlaqueOff£10.704.2★6,408 rev
Purina Dentalife Dental Treats For Cats Bundle; Savory Salmon And Tasty Chicken
Purina£4.924.5★2,700 rev
ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
ProDen PlaqueOff£6.594.2★6,408 rev
Leos Plaque Off Powder For Dogs & Cats | 200g | Pet Teeth Cleaning | Cat & Dog Breath Freshener Food Topper | 100% Natural | No Dog Toothbrush or Dog Toothpaste | Plaque Remover For Dogs & Cats
LEO's£9.114.3★1,282 rev
ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g
ProDen PlaqueOff£10.694.2★32,963 rev
Newest
by launch dateProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
ProDen PlaqueOff£6.596,408 rev
Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
Protexin Veterinary£11.15346 rev
Scrumbles Dental Krunchies Cat Treats
Scrumbles£1.18471 rev
Redreo Cat Silvervine Chew Sticks 3pcs Natural Cat Teeth Nip Cleaning Catnip Toys for Indoor Cats Kitten Teething and Stress
Redreo£4.011,587 rev
Leos Plaque Off Powder For Dogs & Cats | 200g | Pet Teeth Cleaning | Cat & Dog Breath Freshener Food Topper | 100% Natural | No Dog Toothbrush or Dog Toothpaste | Plaque Remover For Dogs & Cats
LEO's£9.111,282 rev
Trending
90-day click momentumProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
ProDen PlaqueOff£6.594.2★
Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
Protexin Veterinary£11.154.1★
Scrumbles Dental Krunchies Cat Treats
Scrumbles£1.184.7★
Redreo Cat Silvervine Chew Sticks 3pcs Natural Cat Teeth Nip Cleaning Catnip Toys for Indoor Cats Kitten Teething and Stress
Redreo£4.014.3★
flowerstarry 6 Packs Natural Matatabi Silvervine Chew Sticks Kitten Chew Toys Cat Teeth Cleaning Toys for Indoor Kitten Teething and Stress Release
flowerstarry£6.234.4★
What buyers say about cat teeth cleaning
What buyers praise and complain about, mined from review topics.What buyers love
“CATS LOVE IT”
“Decent price”
“Fresher breath”
“Nice toy, well made”
“Excellent toy”
“Exactly as shown”
“Easy to use”
“the calming treats”
“taste great”
“Keeps them clean”
What buyers complain about
“Doesn't work”
“no so good for breath”
“Thought this was a bit expensive so found another somewhere else”
“Smells strong”
“Gave dog diarrhea”
“The container is small”
“Not to cat's taste”
“last only for about a week”
“Bag weight discrepancy”
“I was disappointed as one of my cats ended having an allergic reaction”
Top return reasons
Common questions
- Is cat teeth cleaning profitable to sell on Amazon United Kingdom?
- The niche generates £147K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the cat teeth cleaning niche?
- 8 brands and 30 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in cat teeth cleaning?
- Top complaints mined from reviews: Functionality-Overall, Breathability, Value For Money. The return rate is 0.0%.
- When does demand for cat teeth cleaning peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the cat teeth cleaning niche?
- Listings span £1.18–£11.15; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 4,995 reviews — the moat a new listing must climb.