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Cat Springs

Fail

Prices span $3.41–$6.57, mostly outside the sweet spot, so Cat Springs is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£92K/yr109K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
82%top-5 click share · 10 brands · 13 sellers

Flapen Score

Cat Springs against its category

The dotted line is the Pet Supplies average. Past it, Cat Springs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Springs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Springs 109K times last year and spent an estimated £92K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
18.8%
Market size, estimated
£92Ka year
Peak month
December2.3× the quietest month
Top search term
cat springs46K searches a year

02 · Price

A sale here is worth £4.51.

Listings sell for £4.51 on average, from £3.41 to £6.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.51 that is £5K to £6K a year per listing.

Average price
£4.51under the $15 to $100 sweet spot
Price range
£3.41–£6.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #135 within Cats. It carries 292 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#135in Cats
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Cat Springs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

12%

  • PASTIKO39%
  • jiuhao14%
  • QILUCKY12%
  • TANGZHIFEIYUE10%
  • DMwespe8%
  • Petnice6%
  • Open — no brand owns it (4 brands, 12%)

Demand

Cat Springs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Cat Springs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat springs46K/yr
  • cat spring toy24K/yr
  • cat toy springs10K/yr
  • cat spring6K/yr
  • springs for cats6K/yr
  • cat springs toy5K/yr
  • spring cat toy5K/yr
  • cat toys springs4K/yr
  • cat spring toys3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Springs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.06

Rather disappointed with the size

very small

Smaller than what I thought

Durability15%−0.07

short-lived

Not very durable

My 4 mth old kitten had them ripped apart in seconds

Ease Of Use10%+0.29

My only qualm is how easy they are to lose

Advertised Vs Actual Product10%−0.08

Not as advertised

Thickness5%+0.07

the thickness is thinner on some

Love

Pet Friendly38%

Cat loves it

Pet friendly

Good for the cat

Fun/Entertainment Experience32%+1.78

Endless fun

Good toy

Super fun and their favourite toy

Value For Money9%−0.02

Good value

Worth the money

Excellent value

Quality-Overall4%+0.28

Excellent product — well-made, well-packaged, and arrived quickly

Good quality springs

Good quality

Ease Of Use4%+0.29

Easy

so easy to find

Easy enough to unpack

Return

0.1% Return rate 71% Fixable by listing

Size-Overall43%▁▆▁▁█▁

Rather disappointed with the size

very small

Smaller than what I thought

Advertised Vs Actual Product29%▁▃▁█▁▁

Not as advertised

Ease Of Use14%▁▁▁▁▁█

My only qualm is how easy they are to lose

Sharpness14%█▁▁▁▁▁

FAQ

Common Cat Springs questions

Answered from the same tracked data.