Cat Shampoo
FailPrices span $3.52–$13.33, mostly outside the sweet spot, so Cat Shampoo is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £172K/yr212K searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 60 sellers
Flapen Score
Cat Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Cat Shampoo is stronger. Inside it, weaker.
Market
The Cat Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Shampoo 212K times last year and spent an estimated £172K. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £172Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- cat shampoo116K searches a year
02 · Price
A sale here is worth £8.21.
Listings sell for £8.21 on average, from £3.52 to £13.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £8.21 that is £8K to £10K a year per listing.
- Average price
- £8.21under the $15 to $100 sweet spot
- Price range
- £3.52–£13.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #14 within Cats. It carries 1,968 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 10.0%
- Average rank
- #14in Cats
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,968per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Cat Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 430
- Age
- 1y ago

Bugalugs 2 in 1 Cat Shampoo & Conditioner. Cleansing nourishing and conditioning for all cat hair. Papaya & Coconut calming scent. For all cats and kittens. cat & kitten grooming (500ml Shampoo)
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 1,943
- Age
- 3y ago

Flea and Tick Cat Shampoo by Bugalugs 500ml Deep Cleansing for Cats for Fleas Ticks & Mites contains Neem Oil PH Balanced Vegan (500ml Flea Shampoo)
- Price
- £10.92
- Rating
- 4.4/5
- Reviews
- 1,930
- Age
- 2y ago

Johnsons Vet Manuka Honey 2-In-1 Shampoo Clear 200 ml (Pack of 1)
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 1,157
- Age
- 13y ago

Burts Bees Hypoallergenic Shampoo Cat 296ml
- Price
- £11.37
- Rating
- 4.6/5
- Reviews
- 10,746
- Age
- 10y ago
Trending
estimated 90-day click momentum
Burts Bees Hypoallergenic Shampoo Cat 296ml
- Price
- £11.37
- Rating
- 4.6/5
- Reviews
- 10,746
- Age
- 10y ago

PAWY Cat Dry Shampoo No-Rinse Waterless Foam Cat Shampoo 200ml
- Price
- £6.60
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 6mo ago

JVP Johnsons Vet Cat Flea Cleaning Shampoo 200 ml
- Price
- £3.52
- Rating
- 4.2/5
- Reviews
- 3,332
- Age
- 16y ago

Barkin & Meowson Nourishing Cat Shampoo with Oat Extract 350ml
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago

Johnsons Vet Manuka Honey 2-In-1 Shampoo Clear 200 ml (Pack of 1)
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 1,157
- Age
- 13y ago
Newest
by launch date
PAWY Cat Dry Shampoo No-Rinse Waterless Foam Cat Shampoo 200ml
- Price
- £6.60
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 6mo ago

Barkin & Meowson Nourishing Cat Shampoo with Oat Extract 350ml
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago

Bugalugs No Rinse Cat Shampoo for Itchy Skin with Prebiotics Postbiotics & Probiotics for cats - kitten shampoo and cat shampoo for indoor cats for sensitive skin supports your pets Microbiome
- Price
- £9.13
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 11mo ago

Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 430
- Age
- 1y ago

Bugalugs Cat Shampoo Baby Fresh - Cleansing nourishing and conditioning for all cat hair.. For all cats and kittens. grooming (500ml Shampoo)
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
60
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
9%
- BUGALUGS48%
- Johnsons18%
- BURT'S BEES FOR PETS13%
- WildWash6%
- C&G Pets4%
- Vet's Best2%
- Open — no brand owns it (5 brands, 9%)
Demand
Cat Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Cat Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat shampoo116K/yr
- cat shampoo for indoor cats38K/yr
- kitten shampoo24K/yr
- cat shampoo for outdoor cats9K/yr
- kitten shampoo for indoor cats9K/yr
- cat shampoo and conditioner4K/yr
- cat wash5K/yr
- bugalugs cat shampoo4K/yr
- shampoo for cats3K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Shampoo
We read the reviews and the return reasons for every product selling here.
“strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









