cat shampoo
Skip itPrices mostly outside the sweet spot ($3.52–$13.33) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,968.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£172K£172K/yr · 212K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Price range
Bad£3.52–£13.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat shampoo is a £172K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat shampoo market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £164K–£205K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 10.0%
- Avg brand age
- 61 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
60
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
9%
- BUGALUGS48%
- Johnsons18%
- BURT'S BEES FOR PETS13%
- WildWash6%
- C&G Pets4%
- Vet's Best2%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top cat shampoo search terms
- cat shampoo116K/yr
- cat shampoo for indoor cats38K/yr
- kitten shampoo24K/yr
- cat shampoo for outdoor cats9K/yr
- kitten shampoo for indoor cats9K/yr
- cat shampoo and conditioner4K/yr
- cat wash5K/yr
- bugalugs cat shampoo4K/yr
- shampoo for cats3K/yr
Top cat shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)
BUGALUGS£9.494.3★430 rev
Bugalugs 2 in 1 Cat Shampoo & Conditioner. Cleansing nourishing and conditioning for all cat hair. Papaya & Coconut calming scent. For all cats and kittens. cat & kitten grooming (500ml Shampoo)
BUGALUGS£10.764.4★1,943 rev
Flea and Tick Cat Shampoo by Bugalugs 500ml Deep Cleansing for Cats for Fleas Ticks & Mites contains Neem Oil PH Balanced Vegan (500ml Flea Shampoo)
BUGALUGS£10.924.4★1,930 rev
Johnsons Vet Manuka Honey 2-In-1 Shampoo Clear 200 ml (Pack of 1)
Johnsons£4.134.6★1,157 rev
Burts Bees Hypoallergenic Shampoo Cat 296ml
BURT'S BEES FOR PETS£11.374.6★10,746 rev
Newest
by launch date
PAWY Cat Dry Shampoo No-Rinse Waterless Foam Cat Shampoo 200ml
PAWY£6.6047 rev
Barkin & Meowson Nourishing Cat Shampoo with Oat Extract 350ml
Barkin & Meowson£13.3321 rev
Bugalugs No Rinse Cat Shampoo for Itchy Skin with Prebiotics Postbiotics & Probiotics for cats - kitten shampoo and cat shampoo for indoor cats for sensitive skin supports your pets Microbiome
BUGALUGS£9.1373 rev
Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)
BUGALUGS£9.49430 rev
Bugalugs Cat Shampoo Baby Fresh - Cleansing nourishing and conditioning for all cat hair.. For all cats and kittens. grooming (500ml Shampoo)
BUGALUGS£10.7637 rev
Trending
90-day click momentumBurts Bees Hypoallergenic Shampoo Cat 296ml
BURT'S BEES FOR PETS£11.374.6★
PAWY Cat Dry Shampoo No-Rinse Waterless Foam Cat Shampoo 200ml
PAWY£6.604.1★
JVP Johnsons Vet Cat Flea Cleaning Shampoo 200 ml
Johnsons£3.524.2★
Barkin & Meowson Nourishing Cat Shampoo with Oat Extract 350ml
Barkin & Meowson£13.334.6★
Johnsons Vet Manuka Honey 2-In-1 Shampoo Clear 200 ml (Pack of 1)
Johnsons£4.134.6★
What buyers say about cat shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“smells beautiful”
“Easy to use”
“This cleans really well”
“Excellent seller Excellent product would recommend”
“fur is really soft”
“Its perfect for my cat”
“Does what it says it does”
“There was no irritation on her skin”
“Excellent value”
“Shiny coat”
What buyers complain about
“strong smell”
“Sticky residue”
“leaked allover the box”
“the stickiness on other aspects of the body is just not getting cleaned”
“soaked all over the floor”
“Doesnt really work at all”
“Bad Residue”
“My cat has really bad allergies”
“expensive”
“Not so white”
Top return reasons
Common questions
- Is cat shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £172K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the cat shampoo niche?
- 11 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in cat shampoo?
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Leak-Proof. The return rate is 0.4%.
- When does demand for cat shampoo peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the cat shampoo niche?
- Listings span £3.52–£13.33; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 1,968 reviews — the moat a new listing must climb.