Skip to content

Cat Shampoo

Fail

Prices span $3.52–$13.33, mostly outside the sweet spot, so Cat Shampoo is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£172K/yr212K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
60%top-5 click share · 11 brands · 60 sellers

Flapen Score

Cat Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Cat Shampoo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Shampoo 212K times last year and spent an estimated £172K. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
9.9%
Market size, estimated
£172Ka year
Peak month
September1.7× the quietest month
Top search term
cat shampoo116K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £3.52 to £13.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £8.21 that is £8K to £10K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£3.52–£13.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #14 within Cats. It carries 1,968 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
10.0%
Average rank
#14in Cats
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,968per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cat Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

60

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

9%

  • BUGALUGS48%
  • Johnsons18%
  • BURT'S BEES FOR PETS13%
  • WildWash6%
  • C&G Pets4%
  • Vet's Best2%
  • Open — no brand owns it (5 brands, 9%)

Demand

Cat Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Cat Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat shampoo116K/yr
  • cat shampoo for indoor cats38K/yr
  • kitten shampoo24K/yr
  • cat shampoo for outdoor cats9K/yr
  • kitten shampoo for indoor cats9K/yr
  • cat shampoo and conditioner4K/yr
  • cat wash5K/yr
  • bugalugs cat shampoo4K/yr
  • shampoo for cats3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%+0.32

strong smell

the smell is intense

Awful smell

Adhesion/Stickiness9%−0.12

Sticky residue

Sticky

Sticky returned

Leak-Proof8%

leaked allover the box

Leaked

It leaked

Ease Of Cleaning7%−0.03

the stickiness on other aspects of the body is just not getting cleaned

One of the cats that comes often to our house was really dirty

On occasion it sometimes needs a clean

Moist/Dry5%−0.03

soaked all over the floor

takes awhile to dry

completely went back puffy

Love

Smell39%+0.32

smells beautiful

natural scent

Great smell

Ease Of Use9%+0.32

Easy to use

It is easy to apply

The can is easy to use

Ease Of Cleaning8%−0.03

This cleans really well

keeps my cat clean

Clean

Quality-Overall7%+0.57

Excellent seller Excellent product would recommend

Great quality

Fantastic product

Soft Feel6%

fur is really soft

very soft

Very pleased with product softens

Return

0.4% Return rate 7% Fixable by listing

Leak-Proof61%▃▅▅▅▆█

leaked allover the box

Leaked

It leaked

Smell11%█▄▂▃▂▁

strong smell

the smell is intense

Awful smell

Adhesion/Stickiness7%▁▅██▇▃

Sticky residue

Sticky

Sticky returned

Advertised Vs Actual Product5%█▁▅▃▃▁
Value For Money4%█▁▅▁▁▃

expensive

At £15.95 this is expensive

so that was a waste of money

FAQ

Common Cat Shampoo questions

Answered from the same tracked data.