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Cat Shampoo

Fail

Prices span $3.52–$13.33, mostly outside the sweet spot, so Cat Shampoo is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£172K/yr212K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
60%top-5 click share · 11 brands · 60 sellers

Flapen Score

Cat Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Cat Shampoo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Shampoo 212K times last year and spent an estimated £172K. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
9.9%
Market size, estimated
£172Ka year
Peak month
September1.7× the quietest month
Top search term
cat shampoo116K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £3.52 to £13.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £8.21 that is £8K to £10K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£3.52–£13.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #14 within Cats. It carries 1,968 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
10.0%
Average rank
#14in Cats
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,968per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cat Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

60

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

9%

  • BUGALUGS48%
  • Johnsons18%
  • BURT'S BEES FOR PETS13%
  • WildWash6%
  • C&G Pets4%
  • Vet's Best2%
  • Open — no brand owns it (5 brands, 9%)

Demand

Cat Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Cat Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat shampoo116K/yr
  • cat shampoo for indoor cats38K/yr
  • kitten shampoo24K/yr
  • cat shampoo for outdoor cats9K/yr
  • kitten shampoo for indoor cats9K/yr
  • cat shampoo and conditioner4K/yr
  • cat wash5K/yr
  • bugalugs cat shampoo4K/yr
  • shampoo for cats3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Shampoo

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.4%of orders come back
“strong smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cat Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data