Cat Scratching Mat
soft demand (-26.3% this quarter) — Cat Scratching Mat doesn't clear our bar today.
Flapen Score
Is Cat Scratching Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cat Scratching Mat is a £75K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 47/100.
Cat Scratching Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.3% over the last 90 days and 6.2% of searches end in a purchase.
£75K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 23 products
Top Cat Scratching Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
3pk Cat Scratching Mats 50 x 25 cm Natural Sisal cat Scratch Mat
- Price
- £15.79
- Rating
- 4.0/5
- Reviews
- 124
- Age
- 1y ago
FUKUMARU Cat Scratcher Mat 30 x 50 cm Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug Protect Carpets and Sofas - Beige
- Price
- £7.17
- Rating
- 4.2/5
- Reviews
- 21,052
- Age
- 6y ago
Cat Scratching Board Durable Scratch Pad Corrugated Cardboard Cat Scratcher for Indoor Cats Heavy Duty Double-Sided Usability Recyclable with Catnip Medium 1 Pack
- Price
- £6.86
- Rating
- 4.3/5
- Reviews
- 24,253
- Age
- 8y ago
Ram Sisal Cat Scratch Mat 60cm x 50cm Scratching Mats Anti Slip Scratching Pad
- Price
- £6.37
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 1y ago
TRIXIE Wild Cat Scratching Board Robust Corrugated Cardboard Cat Scratcher with Catnip Satisfies Natural Scratching Instinct & Protects Furniture 41 × 24 × 7 cm
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 14,805
- Age
- 10y ago
Trending
90-day click momentum
OMATSBEH Carpet Cat Scratching Mat 40 X 60 CM Natural Sisal Cat Scratch Pad Mats with Adhesive Hook Loop Tape Cat Scratching Rug Wall Scratchers for Indoor Furniture Protector (Cat Nap-1 Pack)
- Price
- £5.18
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 6mo ago
Gimars 40×200cm Thickened Self Adhesive Cat Scratching Mat DIY Cuttable Climbing Wall Scratch Pad Anti Scratch Furniture Protector for Sofa Wall Floor Carpet (Khaki)
- Price
- £9.02
- Rating
- 3.9/5
- Reviews
- 773
- Age
- 9mo ago
Cat Scratching Mats 3 Pcs Natural Sisal Cat Scratch Mat 50 x 25 cm Horizontal Cats Floor Scratching Pad Rug Hempcardboard Grinding Claws Sisal Board for Sofas Carpets Walls
- Price
- £11.12
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 6mo ago
2 Pcs Cat Scratching Mat 16.5 Cotton Rope Cat Scratch Pad Round Horizontal Cats Scratcher Mats Furniture Protector for Floor Carpet Sofa (Black Brown)
- Price
- £10.08
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
Unnosin 3 Packs Cat Scratching Mat Natural Sisal Cat Scratcher 60x40 cm
- Price
- £16.65
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago
Newest
by launch dateOMATSBEH Carpet Cat Scratching Mat 40 X 60 CM Natural Sisal Cat Scratch Pad Mats with Adhesive Hook Loop Tape Cat Scratching Rug Wall Scratchers for Indoor Furniture Protector (Cat Nap-1 Pack)
- Price
- £5.18
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 6mo ago
Cat Scratching Mats 3 Pcs Natural Sisal Cat Scratch Mat 50 x 25 cm Horizontal Cats Floor Scratching Pad Rug Hempcardboard Grinding Claws Sisal Board for Sofas Carpets Walls
- Price
- £11.12
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 6mo ago
2 Pcs Cat Scratching Mat 16.5 Cotton Rope Cat Scratch Pad Round Horizontal Cats Scratcher Mats Furniture Protector for Floor Carpet Sofa (Black Brown)
- Price
- £10.08
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
Xynovate Thickened Self Adhesive Cat Scratching Mat DIY Cuttable Climbing Wall Scratch Pad Reusable Protecting Couch form Pets Anti Scratch Furniture Protector for Wall(Gray 30x100cm)
- Price
- £5.65
- Rating
- 3.8/5
- Reviews
- 262
- Age
- 9mo ago
Gimars 40×200cm Thickened Self-Adhesive Cat Scratching Mat with Extra Adhesive Strips DIY Cuttable Climbing Wall Scratch Pad Furniture Protector for Sofa Wall Floor & Carpet Grey
- Price
- £9.02
- Rating
- 3.9/5
- Reviews
- 773
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
31
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
31%
- vacvad20%
- FUKUMARU13%
- Coching12%
- RAM ONLINE10%
- Gimars8%
- SOL6%
Cat Scratching Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Cat Scratching Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat scratching mat82K/yr
- cat scratch mat22K/yr
- scratch matt for cats9K/yr
- scratch mat6K/yr
- sisal mat6K/yr
- cat scratcher mat4K/yr
- scratching mat5K/yr
What reviews say buyers love and hate about Cat Scratching Mat
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Cats love it”
“Good quality”
“Overall good value for money and great performance”
“Saves my walls being scratched”
“It sticks well”
What buyers complain about
77% of reviews“Not fit for purpose”
“Not very strong adhesive”
“They simply fall apart not even a day after I put them on”
“Poor quality”
“Waste of money”
Cat Scratching Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Scratching Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
