Cat Scratching Board
Cat Scratching Board shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cat Scratching Board profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cat Scratching Board is a £523K/yr Amazon United Kingdom market (687K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 62/100.
Cat Scratching Board: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -22.2% over the last 90 days and 6.4% of searches end in a purchase.
£523K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 54 products
Top Cat Scratching Board products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cat Scratching Board Durable Scratch Pad Corrugated Cardboard Cat Scratcher for Indoor Cats Heavy Duty Double-Sided Usability Recyclable with Catnip Medium 1 Pack
- Price
- £6.86
- Rating
- 4.3/5
- Reviews
- 24,253
- Age
- 8y ago
TRIXIE Wild Cat Scratching Board Robust Corrugated Cardboard Cat Scratcher with Catnip Satisfies Natural Scratching Instinct & Protects Furniture 41 × 24 × 7 cm
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 14,805
- Age
- 10y ago
Petslucent Cat Scratching Board - 4PCS Cat Scratcher with Box Large Size Cats Scratching Pad Easy for Cats to Scratch Corrugated Cardboard kitten Scratchers Lounge for Indoor Kitty to Rest and Play
- Price
- £12.19
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 2y ago
Cat Scratching Board Cats Scratching Pad with Box Reversible Cat Scratcher
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 1y ago
3pk Cat Scratching Mats 50 x 25 cm Natural Sisal cat Scratch Mat
- Price
- £15.79
- Rating
- 4.0/5
- Reviews
- 124
- Age
- 1y ago
Trending
90-day click momentum
Petslucent Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats Double-Sided Usability Recyclable with Catnip Medium 2 Pack
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3mo ago
L Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection
- Price
- £9.02
- Rating
- 3.8/5
- Reviews
- 168
- Age
- 5mo ago
Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm
- Price
- £14.74
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 6mo ago
Nobleza 2 Pack Cardoard Cat Scratchers for Indoor Cats 44.5x21x7.2cm
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 2y ago
Cat Scratching Board Cats Scratching Pad with Box Reversible Cat Scratcher
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 1y ago
Newest
by launch datePetslucent Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats Double-Sided Usability Recyclable with Catnip Medium 2 Pack
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3mo ago
L Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection
- Price
- £9.02
- Rating
- 3.8/5
- Reviews
- 168
- Age
- 5mo ago
Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm
- Price
- £14.74
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 6mo ago
Amazon Basics Cat Scratch Pad with Box Corrugated Cardboard Cat Scratchers for Indoor Cats Cat Scratcher Cardboard with Color Printing & Catnip FSC-Certified 4-Pack 41.9cm x 25.4cm x 3.8cm Blue
- Price
- £13.81
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 9mo ago
Ram Sisal Cat Scratch Mat 60cm x 50cm Scratching Mats Anti Slip Scratching Pad
- Price
- £6.37
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
36 rising
Sellers
53
Top-5 brand share
47%
Top 20: 88%
Top-5 click share
35%
Top 20: 71%
Open market
48%
- Coching11%
- Conlun11%
- TRIXIE10%
- Petslucent9%
- DYUEE6%
- vacvad5%
Cat Scratching Board demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Dec · busiest ÷ quietest = 1.9×
Top Cat Scratching Board search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat scratching board238K/yr
- cat scratching mat82K/yr
- cardboard cat scratchers80K/yr
- cat cardboard scratcher32K/yr
- cat scratcher bed22K/yr
- cat scratch mat22K/yr
- cat scratching bed19K/yr
- cat scratch bed19K/yr
- scratching board20K/yr
- cat scratch board17K/yr
What reviews say buyers love and hate about Cat Scratching Board
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Cat approved”
“Excellent product”
“Excellent value”
“The scratching performance is strong”
“Good and strong”
What buyers complain about
66% of reviews“Small cats only”
“cheap quality”
“Does not last”
“Little expensive”
“Not sticky enough”
Cat Scratching Board return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Scratching Board questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
