Is cat scratching board profitable to sell on Amazon United Kingdom?

The niche generates £523K/yr across 54 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the cat scratching board niche?

36 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in cat scratching board?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.

When does demand for cat scratching board peak?

Demand peaks in Sep–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the cat scratching board niche?

Listings span £5.02–£23.34; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 2,234 reviews — the moat a new listing must climb.

cat scratching board

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£523K

£523K/yr · 687K searches

Avg price

Okay£11.81

avg listing price — sweet spot $15–$100

Price range

Okay£5.02–£23.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,233.96

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, cat scratching board is a £523K/yr Amazon United Kingdom market (687K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cat scratching board market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: £472K–£591K; units × avg price
Conversion rate: 6.4%
Avg BSR: #55
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 8.3%
Avg brand age: 24 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

35%

Top 20: 71%

Open market

48%

Coching11%
Conlun11%
TRIXIE10%
Petslucent9%
DYUEE6%
vacvad5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.

Peak months: Sep, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top cat scratching board search terms

cat scratching board238K/yr -22.4%6.2% conv.
cat scratching mat82K/yr -30.6%4.2% conv.
cardboard cat scratchers80K/yr -24.7%5.0% conv.
cat cardboard scratcher32K/yr -7.1%4.6% conv.
cat scratcher bed22K/yr -1.9%1.7% conv.
cat scratch mat22K/yr -20.1%5.3% conv.
cat scratching bed19K/yr -12.6%1.9% conv.
cat scratch bed19K/yr -12.2%1.9% conv.
scratching board20K/yr -24.5%5.4% conv.
cat scratch board17K/yr -28.4%5.6% conv.

All search terms

Top cat scratching board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cat Scratching Board Durable Scratch Pad Corrugated Cardboard Cat Scratcher for Indoor Cats Heavy Duty Double-Sided Usability Recyclable with Catnip Medium 1 Pack

Coching£6.864.3★24,253 rev

TRIXIE Wild Cat Scratching Board Robust Corrugated Cardboard Cat Scratcher with Catnip Satisfies Natural Scratching Instinct & Protects Furniture 41 × 24 × 7 cm

TRIXIE£7.064.4★14,805 rev

Petslucent Cat Scratching Board - 4PCS Cat Scratcher with Box Large Size Cats Scratching Pad Easy for Cats to Scratch Corrugated Cardboard kitten Scratchers Lounge for Indoor Kitty to Rest and Play

Petslucent£12.194.5★664 rev

Cat Scratching Board Cats Scratching Pad with Box Reversible Cat Scratcher

DYUEE£10.334.4★81 rev

3pk Cat Scratching Mats 50 x 25 cm Natural Sisal cat Scratch Mat

vacvad£15.794.0★124 rev

Newest

by launch date

Petslucent Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats Double-Sided Usability Recyclable with Catnip Medium 2 Pack

Petslucent£7.6631 rev

3mo ago

L Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection

Mot Ycse£9.02168 rev

5mo ago

Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm

MomTend£14.7444 rev

6mo ago

Amazon Basics Cat Scratch Pad with Box Corrugated Cardboard Cat Scratchers for Indoor Cats Cat Scratcher Cardboard with Color Printing & Catnip FSC-Certified 4-Pack 41.9cm x 25.4cm x 3.8cm Blue

Amazon Basics£13.81318 rev

9mo ago

Ram Sisal Cat Scratch Mat 60cm x 50cm Scratching Mats Anti Slip Scratching Pad

RAM ONLINE£6.3782 rev

1y ago

What buyers say about cat scratching board

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly32%

“Cat approved”

Quality-Overall11%

“Excellent product”

Value For Money10%

“Excellent value”

Scratch Resistance8%

“The scratching performance is strong”

Strength6%

“Good and strong”

Size-Overall5%

“True to size”

Durability5%

“they are surprisingly durable”

Assembly/Installation4%

“Easy assembly”

Ease Of Use2%

“Easy to use”

Design-Overall2%

“Strong design”

What buyers complain about

Size-Overall27%

“Small cats only”

Quality-Overall7%

“cheap quality”

Durability7%

“Does not last”

Value For Money6%

“Little expensive”

Adhesion/Stickiness5%

“Not sticky enough”

Strength5%

“flimsy as hell”

Smell3%

“Strong chemical smell”

Assembly/Installation3%

“the Assembly Could Be Better”

Advertised Vs Actual Product2%

“Deceptive pictures too”

Material Quality1%

“The items are cheaply made corrugated cardboard”

Top return reasons

Size-Overall46%

Defective Material/Parts10%

Quality-Overall9%

Adhesion/Stickiness5%

Advertised Vs Actual Product4%

Material Quality3%

Durability3%

Strength3%