Cat Scratching Board

Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £523K a year.

Searches, last 12 months

687K

Growth, 90 days vs prior 90

-22.2%

Conversion, latest week

6.4%

Market size, estimated

£523Ka year

Peak month

December1.9× the quietest month

Top search term

cat scratching board238K searches a year

Listings sell for £11.81 on average, from £5.02 to £23.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £11.81 that is £6K to £9K a year per listing.

Average price

£11.81under the $15 to $100 sweet spot

Price range

£5.02–£23.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #55 within Cats. It carries 2,234 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

8.3%

Average rank

#55in Cats

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,234per listing

Listings tracked

54

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

24 months