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Cat Puzzle Feeder

Fail

Demand is soft, at -24.4% this quarter, so Cat Puzzle Feeder is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£66K/yr191K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
59%top-5 click share · 11 brands · 43 sellers

Flapen Score

Cat Puzzle Feeder against its category

The dotted line is the Pet Supplies average. Past it, Cat Puzzle Feeder is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Puzzle Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Puzzle Feeder 191K times last year and spent an estimated £66K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
3.5%
Market size, estimated
£66Ka year
Peak month
December2.4× the quietest month
Top search term
cat puzzle feeder70K searches a year

02 · Price

A sale here is worth £10.07.

Listings sell for £10.07 on average, from £3.25 to £17.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.07 that is £3K to £5K a year per listing.

Average price
£10.07under the $15 to $100 sweet spot
Price range
£3.25–£17.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Cats. It carries 5,523 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#214in Cats
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,523per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Cat Puzzle Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

43

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

10%

  • Catstages32%
  • Catit31%
  • ALL FOR PAWS10%
  • TRIXIE9%
  • Pet Prime6%
  • Speedy Panther3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Cat Puzzle Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cat Puzzle Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat puzzle feeder70K/yr
  • cat treat puzzle30K/yr
  • cat puzzle toys32K/yr
  • puzzle feeder for cats6K/yr
  • cat puzzle toy12K/yr
  • cat puzzle feeders9K/yr
  • cat food puzzle10K/yr
  • cat puzzle feeder for indoor cats6K/yr
  • puzzle feeder cat toy12K/yr
  • puzzle feeder cat5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Puzzle Feeder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%−0.05

Expensive for what you get

Isn't worth the price or item made cheap

I think £20 is a little pricey for what it is

Quality-Overall11%−0.15

Not great build quality

Poor quality

cheaply made

Size-Overall10%−0.11

large for cats

Its quite small

The treat sections are to small

Ease Of Use10%−0.02

I thought he'd find it difficult

Cat found it hard to use

Difficult to open and close

Design-Overall4%−0.03

Badly designed

Not very well thought out design

This is one of the worst designed products I've come across

Love

Fun/Entertainment Experience27%+2.23

Great fun

Great toy

Very entertaining

Pet Friendly16%

The cats enjoy it

Cats love it

Great for cats

Quality-Overall8%−0.15

A good quality toy

The build quality is great

Excellent quality

Value For Money6%−0.05

Excellent value

well worth the money

Good value

Strength5%

is sturdy

The design feels sturdy

Great sturdy food/treat tree

Return

1.2% Return rate 26% Fixable by listing

Size-Overall23%█▂▂▄▅▄

large for cats

Its quite small

The treat sections are to small

Defective Material/Parts20%▄▆█▅█▅
Functionality-Overall11%▄▅█▅▅▆
Quality-Overall10%▃▄▂▇▂█

Not great build quality

Poor quality

cheaply made

Ease Of Use6%█▆▁▃▅▃

I thought he'd find it difficult

Cat found it hard to use

Difficult to open and close

FAQ

Common Cat Puzzle Feeder questions

Answered from the same tracked data.