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Cat Puzzle

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend only $60K a year here, so Cat Puzzle is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£60K/yr150K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
30%top-5 click share · 39 brands · 118 sellers

Flapen Score

Cat Puzzle against its category

The dotted line is the Pet Supplies average. Past it, Cat Puzzle is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Puzzle 150K times last year and spent an estimated £60K. The top 5 brands take 40% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
3.8%
Market size, estimated
£60Ka year
Top search term
cat puzzle54K searches a year

02 · Price

A sale here is worth £10.55.

Listings sell for £10.55 on average, from £3.25 to £24.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.55 that is £0 to £1K a year per listing.

Average price
£10.55under the $15 to $100 sweet spot
Price range
£3.25–£24.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #1,106 within Cats. It carries 1,098 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
9.5%
Average rank
#1,106in Cats
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
57

04 · Newcomers

Amazon counts 2 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cat Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

118

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

30%

Top 20: 67%

Open market

55%

  • Catstages13%
  • Catit8%
  • Whaikin6%
  • AveJoys6%
  • Natwo6%
  • Besdretor5%

Demand

Cat Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.2× · 9 of 12 months tracked

Search terms

Top Cat Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat puzzle54K/yr
  • cat jigsaw puzzle13K/yr
  • cat jigsaw25K/yr
  • cat jigsaw puzzles for adults 100010K/yr
  • cat puzzles7K/yr
  • wooden cat puzzle7K/yr
  • cat jigsaw puzzles for adults26K/yr
  • cat puzzles for adults5K/yr
  • cat wooden jigsaw puzzle4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Puzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.03

The quality control is however really quite poor

Poor quality

cheaply made

Size-Overall12%−0.14

This means it doesnt fit on my board which is inconvenient

Very small pieces

Its quite small

Value For Money11%−0.04

Money not well spent

Isn't worth the price or item made cheap

I don't think it's a big deal

Ease Of Use6%

Cat found it hard to use

Difficult to open and close

was a bit difficult to remove

Color5%

one cats color is different from the actual color on the puzzle pieces

The colour was different than on the picture

The colours of the image dont match the actual puzzle itself

Love

Fun/Entertainment Experience27%+2.39

Great fun

Great toy

Kept us entertained

Quality-Overall18%−0.03

Excellent quality

A good quality toy

Good quality puzzle

Pet Friendly10%

The cats enjoy it

Cats love it

Great for cats

Value For Money7%−0.04

Excellent value for money

Best price

Good value for money

Color5%

the color was great

Colours were excellent

vibrant colours

Return

1.0% Return rate 31% Fixable by listing

Size-Overall25%█▄▄█▇█

This means it doesnt fit on my board which is inconvenient

Very small pieces

Its quite small

Defective Material/Parts22%█▆▆▅▆▄
Quality-Overall11%▃▄▃▅▆█

The quality control is however really quite poor

Poor quality

cheaply made

Functionality-Overall9%▃▄█▃▅▂
Strength5%▁█▆█▁▅

FAQ

Common Cat Puzzle questions

Answered from the same tracked data.