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Cat Puzzle

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend an estimated $60K a year here, so Cat Puzzle is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£60K/yr150K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
30%top-5 click share · 39 brands · 118 sellers

Flapen Score

Cat Puzzle against its category

The dotted line is the Pet Supplies average. Past it, Cat Puzzle is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Puzzle 150K times last year and spent an estimated £60K. The top 5 brands take 40% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
3.8%
Market size, estimated
£60Ka year
Top search term
cat puzzle54K searches a year

02 · Price

A sale here is worth £10.55.

Listings sell for £10.55 on average, from £3.25 to £24.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.55 that is £0 to £1K a year per listing.

Average price
£10.55under the $15 to $100 sweet spot
Price range
£3.25–£24.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #1,106 within Cats. It carries 1,098 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
9.5%
Average rank
#1,106in Cats
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
57

04 · Newcomers

2 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cat Puzzle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

118

Est. top-5 brand share

40%

Top 20: 83%

Est. top-5 click share

30%

Top 20: 67%

Open market

55%

  • Catstages13%
  • Catit8%
  • Whaikin6%
  • AveJoys6%
  • Natwo6%
  • Besdretor5%

Demand

Cat Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.2× · 9 of 12 months tracked

Search terms

Top Cat Puzzle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat puzzle54K/yr
  • cat jigsaw puzzle13K/yr
  • cat jigsaw25K/yr
  • cat jigsaw puzzles for adults 100010K/yr
  • cat puzzles7K/yr
  • wooden cat puzzle7K/yr
  • cat jigsaw puzzles for adults26K/yr
  • cat puzzles for adults5K/yr
  • cat wooden jigsaw puzzle4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Puzzle

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“The quality control is however really quite poor”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Puzzle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data