Cat Pen

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months

445K

Growth, 90 days vs prior 90

+54.4%

Conversion, latest week

2.0%

Market size, estimated

£168Ka year

Peak month

July2.9× the quietest month

Top search term

cat playpen76K searches a year

Listings sell for £18.79 on average, from £8.25 to £68.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.79 that is £2K to £5K a year per listing.

Average price

£18.79inside the $15 to $100 sweet spot

Price range

£8.25–£68.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #22 within Cats. It carries 1,326 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

76%

Out of stock, average day

8.4%

Average rank

#22in Cats

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,326per listing

Listings tracked

37

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months