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Cat Pee Stopper

Fail

Demand is soft, at -11.1% this quarter, so Cat Pee Stopper is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£88K/yr117K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
68%top-5 click share · 11 brands · 59 sellers

Flapen Score

Cat Pee Stopper against its category

The dotted line is the Pet Supplies average. Past it, Cat Pee Stopper is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Pee Stopper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Pee Stopper 117K times last year and spent an estimated £88K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
9.3%
Market size, estimated
£88Ka year
Top search term
odour & stain removers for cats11K searches a year

02 · Price

A sale here is worth £8.08.

Listings sell for £8.08 on average, from £1.23 to £18.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.08 that is £2K to £4K a year per listing.

Average price
£8.08under the $15 to $100 sweet spot
Price range
£1.23–£18.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #8 within Cats. It carries 11,621 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
12.4%
Average rank
#8in Cats
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,621per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cat Pee Stopper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

59

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

9%

  • Simple Solution51%
  • C&G Pets24%
  • Petsly8%
  • Dr. Beckmann3%
  • RepellShield3%
  • Byotrol2%
  • Open — no brand owns it (5 brands, 9%)

Search terms

Top Cat Pee Stopper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odour & stain removers for cats11K/yr
  • stop cats weeing indoors13K/yr
  • cat pee stopper18K/yr
  • cat urine repellent spray indoor9K/yr
  • cat pee repellent indoor11K/yr
  • cat wee repellent spray indoor5K/yr
  • cat smell eliminator for house5K/yr
  • cat stain and odour remover5K/yr
  • cat cleaner6K/yr
  • simple solution cat stain and odour remover4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Pee Stopper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall34%−0.52

Not very effective

Dose not work

Doesn't work

Smell20%+2.14

Smells bad

Smells very strong

Masks smells

Leak-Proof8%

spray bottle leaks

Bottle leaks

Bottle spray leaks every where

Spray/Flow8%−0.05

Faulty bottle spray

Bottle wouldn't Spray

Spray does not spray

Value For Money6%+0.25

costs double the price

Too expensive for nothing

Waste of money

Love

Smell35%+2.14

Good smell

Nice clean smell

Smell removal

Quality-Overall14%+0.56

Excellent results

The spray itself feels like a great quality product, made well and to a high standard

Excellent product

Advertised Vs Actual Product7%+0.33

As advertised

Does what it say

exactly as described

Ease Of Cleaning7%+0.48

Great cleaning

effective cleaning ability

It works well for cleaning the area

Ease Of Use7%+0.35

Ease of use

Very easy to use with the in built sponge

This product is easy to use, easy to clear away and complementary to the base litters own clumping and freshness

Return

0.1% Return rate 6% Fixable by listing

Leak-Proof34%█▇▅█▅█

spray bottle leaks

Bottle leaks

Bottle spray leaks every where

Functionality-Overall24%▅█▆▄▅▄

Not very effective

Dose not work

Doesn't work

Smell10%▅▂█▅█▄

Smells bad

Smells very strong

Masks smells

Defective Material/Parts5%▂▂▂▁▃█
Spray/Flow5%▁▄▃▂█▂

Faulty bottle spray

Bottle wouldn't Spray

Spray does not spray

FAQ

Common Cat Pee Stopper questions

Answered from the same tracked data.