Is cat pee stopper profitable to sell on Amazon United Kingdom?

The niche generates £88K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (43/100).

How competitive is the cat pee stopper niche?

11 brands and 59 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in cat pee stopper?

Top complaints mined from reviews: Functionality-Overall, Smell, Leak-Proof. The return rate is 0.1%.

What does it cost to enter the cat pee stopper niche?

Listings span £1.23–£18.23; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 11,621 reviews — the moat a new listing must climb.

cat pee stopper

Skip it

Soft demand (-11.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad£88K

£88K/yr · 117K searches

Avg price

Bad£8.08

avg listing price — sweet spot $15–$100

Review moat

Bad11,621.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Price range

Bad£1.23–£18.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cat pee stopper is a £88K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cat pee stopper market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £81K–£101K; units × avg price
Conversion rate: 9.3%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 12.4%
Avg brand age: 41 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Simple Solution51%
C&G Pets24%
Petsly8%
Dr. Beckmann3%
RepellShield3%
Byotrol2%
Open — no brand owns it (5 brands, 9%)

Top cat pee stopper search terms

odour & stain removers for cats11K/yr +38.6%6.4% conv.
stop cats weeing indoors13K/yr -18.4%6.3% conv.
cat pee stopper18K/yr -30.5%4.2% conv.
cat urine repellent spray indoor9K/yr -16.4%9.3% conv.
cat pee repellent indoor11K/yr -17.3%8.3% conv.
cat wee repellent spray indoor5K/yr +19.1%9.7% conv.
cat smell eliminator for house5K/yr +13.8%7.0% conv.
cat stain and odour remover5K/yr -3.0%25.0% conv.
cat cleaner6K/yr -14.9%5.0% conv.
simple solution cat stain and odour remover4K/yr +10.0%26.6% conv.

All search terms

Top cat pee stopper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simple Solution Extreme Pet Stain and Odour Remover Triple Strength 500ml

Simple Solution£5.754.3★47,257 rev

Cooper & Gracie Urine Stop Repellent Spray for Dogs & Cats Triple Action

C&G Pets£8.483.5★6,436 rev

Simple Solution Pet Stain and Odour Remover Spray for Cats 750ml

Simple Solution£6.154.3★10,044 rev

Petsly Dog & Cat Repellent Spray -500ml-

Petsly£10.453.8★510 rev

Simple Solution Pet Stain and Odour Remover for Cats 4 litre

Simple Solution£13.474.3★10,044 rev

Newest

by launch date

3-in-1 Pet Stain & Odour Remover Spray | Dog & Cat Urine Cleaner for Carpets Rugs Floors & Upholstery | Fresh Citrus Formula Helps Discourage Repeat Marking | 500ml

Afterglobe£12.2925 rev

2mo ago

Byotrol ANIGENE Pet Urine Eliminator Spray (750ml - Summer Zest) - Enzyme Powered Cat & Dog Urine Remover Spray - Works In Minutes - Helps Prevent Remarking - Made Of 100% Recycled Plastic

Byotrol£7.4092 rev

7mo ago

Simple Solution Extreme Pet Stain and Odour Remover Triple Strength 4 litre

Simple Solution£18.2347,257 rev

12mo ago

Cooper & Gracie Urine Stop Repellent Spray for Dogs & Cats Triple Action

C&G Pets£8.486,436 rev

1y ago

Petsly Dog & Cat Repellent Spray -500ml-

Petsly£10.45510 rev

1y ago

What buyers say about cat pee stopper

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Good smell”

Quality-Overall14%

“Excellent results”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Cleaning7%

“Great cleaning”

Ease Of Use7%

“Ease of use”

Value For Money6%

“Good value for money”

Efficiency4%

“does the job”

Spray/Flow3%

“This spray really works”

Pet Friendly2%

“Perfect for pets”

Size-Overall1%

“Right fit”

What buyers complain about

Functionality-Overall34%

“Not very effective”

Smell20%

“Smells bad”

Leak-Proof8%

“spray bottle leaks”

Spray/Flow8%

“Faulty bottle spray”

Value For Money6%

“costs double the price”

Quality-Overall3%

“complete garbage”

Ease Of Use2%

“so not been able to use”

Size-Overall2%

“this bottle is not fit for purpose”

Stain Resistance1%

“stain just didnt go fully away”

Ease Of Cleaning1%

“feels like there are no good cleaners out there”

Top return reasons

Leak-Proof34%

Functionality-Overall24%

Smell10%

Defective Material/Parts5%

Spray/Flow5%

Advertised Vs Actual Product3%

Value For Money3%

Ease Of Use3%