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Cat Pate

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Cat Pate is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£249K/yr195K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
44%top-5 click share · 8 brands · 154 sellers

Flapen Score

Cat Pate against its category

The dotted line is the Pet Supplies average. Past it, Cat Pate is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Pate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Pate 195K times last year and spent an estimated £249K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
12.2%
Market size, estimated
£249Ka year
Peak month
January2.0× the quietest month
Top search term
cat pate31K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £2.33 to £29.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £10.45 that is £5K to £8K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£2.33–£29.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #113 within Cats. It carries 939 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
89%
Out of stock, average day
2.8%
Average rank
#113in Cats
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
939per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cat Pate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

154

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

3%

  • Gourmet56%
  • by Amazon22%
  • Scrumbles10%
  • Edgard & Cooper4%
  • Purina3%
  • Infinite Emblems2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Cat Pate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Cat Pate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat pate31K/yr
  • cat food pate28K/yr
  • gourmet gold cat food29K/yr
  • pate cat food24K/yr
  • gourmet cat food pate9K/yr
  • gourmet gold8K/yr
  • gourmet pate cat food8K/yr
  • cat pate food9K/yr
  • gourmet savoury cake cat food6K/yr
  • gourmet pate5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Pate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.13

Strong smell

Awful smell

The smell was really offensive and putrid

Quality-Overall13%−0.21

Low quality

Good product, quality control not good

VERY low quality

Value For Money11%+1.20

It works out more expensive

it is a little bit more expensive

It's slightly more expensive than Costco

Taste-Overall9%

First of all it is more dense which makes it harder to lick-eat

Not tasty for my cats

bland

Indigestion8%−0.10

the vomiting stopped

Made my cat vomit

Vomiting

Love

Pet Friendly40%

Cat approves so

Cat absolutely loves this

Cats love it

Value For Money21%+1.20

Excellent value

Reasonable price

Good price

Quality-Overall12%−0.21

Its quality food

Good quality food

Excellent product

Taste-Overall7%

My cats were loving this food

Great food

My cat loves the taste

Flavor3%+0.05

Full of flavour

This pack offers a good variety of flavours

the variety of flavours available

FAQ

Common Cat Pate questions

Answered from the same tracked data.