Cat Pate
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Cat Pate is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £249K/yr195K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 44%top-5 click share · 8 brands · 154 sellers
Flapen Score
Cat Pate against its category
The dotted line is the Pet Supplies average. Past it, Cat Pate is stronger. Inside it, weaker.
Market
The Cat Pate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Pate 195K times last year and spent an estimated £249K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £249Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- cat pate31K searches a year
02 · Price
A sale here is worth £10.45.
Listings sell for £10.45 on average, from £2.33 to £29.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £10.45 that is £5K to £8K a year per listing.
- Average price
- £10.45under the $15 to $100 sweet spot
- Price range
- £2.33–£29.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #113 within Cats. It carries 939 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 89%
- Out of stock, average day
- 2.8%
- Average rank
- #113in Cats
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 939per listing
- Listings tracked
- 35
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cat Pate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GOURMET Gold Pate Recipes Wet Cat Food 8x85g (Pack of 6)
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 4y ago

by Amazon Wet Cat Food Paté Mixed 100g Pack of 32
- Price
- £10.15
- Rating
- 4.3/5
- Reviews
- 5,752
- Age
- 5y ago

by Amazon Wet Cat Food Paté with Poultry 100g Pack of 16
- Price
- £5.03
- Rating
- 4.3/5
- Reviews
- 3,512
- Age
- 5y ago

Scrumbles Wet Cat Pate Classic Selection 6 x 80g
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 188
- Age
- 2y ago

GOURMET Gold Pate Ocean Fish Wet Cat Food 85g (Pack of 12)
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 429
- Age
- 14y ago
Trending
90-day click momentum
GOURMET Revelations Mousse Salmon Wet Cat Food 4x57g (Pack of 6)
- Price
- £10.56
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 3y ago

GOURMET Perle Country Medley Mini Fillets in Jelly Wet Cat Food 96x85g
- Price
- £29.90
- Rating
- 4.6/5
- Reviews
- 3,831
- Age
- 9y ago

GOURMET Gold Savoury Cake Meat and Fish Variety Wet Cat Food 8x85g (Pack of 6)
- Price
- £22.72
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 8y ago

GOURMET Gold Savoury Cake Salmon Wet Cat Food 85g (Pack of 12)
- Price
- £5.90
- Rating
- 4.6/5
- Reviews
- 813
- Age
- 13y ago

GOURMET Gold Succulent Delights Wet Cat Food 8x85g (Pack of 6)
- Price
- £19.24
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 3y ago
Newest
by launch date
Scrumbles Grain Free Wet Cat Pate Pouch Selection 8x85g
- Price
- £20.17
- Rating
- 3.2/5
- Reviews
- 20
- Age
- 1y ago

Edgard & Cooper Wet Cat Food pouches Natural Fresh Meat Pate tins tray - Multipack 85g (Pack of 8) - Tasty nutritious offal Healthy Ingredients Adult indoor and outdoor cats
- Price
- £5.86
- Rating
- 3.6/5
- Reviews
- 301
- Age
- 1y ago

by Amazon Grain-Free Wet Cat Food - Can - Pate Chicken 12x400g
- Price
- £8.81
- Rating
- 4.0/5
- Reviews
- 720
- Age
- 1y ago

Scrumbles Wet Cat Pate Classic Selection 6 x 80g
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 188
- Age
- 2y ago

Sheba Classics Cat Food Trays Ocean Collection in Terrine 32x85g
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 359
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
154
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
3%
- Gourmet56%
- by Amazon22%
- Scrumbles10%
- Edgard & Cooper4%
- Purina3%
- Infinite Emblems2%
- Open — no brand owns it (2 brands, 3%)
Demand
Cat Pate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Cat Pate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat pate31K/yr
- cat food pate28K/yr
- gourmet gold cat food29K/yr
- pate cat food24K/yr
- gourmet cat food pate9K/yr
- gourmet gold8K/yr
- gourmet pate cat food8K/yr
- cat pate food9K/yr
- gourmet savoury cake cat food6K/yr
- gourmet pate5K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Pate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strong smell
Awful smell
The smell was really offensive and putrid
Low quality
Good product, quality control not good
VERY low quality
It works out more expensive
it is a little bit more expensive
It's slightly more expensive than Costco
First of all it is more dense which makes it harder to lick-eat
Not tasty for my cats
bland
the vomiting stopped
Made my cat vomit
Vomiting
Love
Cat approves so
Cat absolutely loves this
Cats love it
Excellent value
Reasonable price
Good price
Its quality food
Good quality food
Excellent product
My cats were loving this food
Great food
My cat loves the taste
Full of flavour
This pack offers a good variety of flavours
the variety of flavours available
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Pate questions
Answered from the same tracked data.









