cat pate
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good939.2avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.33–£29.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£249K£249K/yr · 195K searches
Avg price
Okay£10.45avg listing price — sweet spot $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cat pate is a £249K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat pate market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £261K–£314K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 77%
- Out of stock
- 2.8%
- Avg brand age
- 56 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
154
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
3%
- Gourmet56%
- by Amazon22%
- Scrumbles10%
- Edgard & Cooper4%
- Purina3%
- Infinite Emblems2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Top cat pate search terms
- cat pate31K/yr
- cat food pate28K/yr
- gourmet gold cat food29K/yr
- pate cat food24K/yr
- gourmet cat food pate9K/yr
- gourmet gold8K/yr
- gourmet pate cat food8K/yr
- cat pate food9K/yr
- gourmet savoury cake cat food6K/yr
- gourmet pate5K/yr
Top cat pate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOURMET Gold Pate Recipes Wet Cat Food 8x85g (Pack of 6)
Gourmet£18.474.7★157 rev
by Amazon Wet Cat Food Paté Mixed 100g Pack of 32
by Amazon£10.154.3★5,752 rev
by Amazon Wet Cat Food Paté with Poultry 100g Pack of 16
by Amazon£5.034.3★3,512 rev
Scrumbles Wet Cat Pate Classic Selection 6 x 80g
Scrumbles£4.254.3★188 rev
GOURMET Gold Pate Ocean Fish Wet Cat Food 85g (Pack of 12)
Gourmet£6.124.6★429 rev
Newest
by launch date
Scrumbles Grain Free Wet Cat Pate Pouch Selection 8x85g
Scrumbles£20.1720 rev
Edgard & Cooper Wet Cat Food pouches Natural Fresh Meat Pate tins tray - Multipack 85g (Pack of 8) - Tasty nutritious offal Healthy Ingredients Adult indoor and outdoor cats
Edgard & Cooper£5.86301 rev
by Amazon Grain-Free Wet Cat Food - Can - Pate Chicken 12x400g
by Amazon£8.81720 rev
Scrumbles Wet Cat Pate Classic Selection 6 x 80g
Scrumbles£4.25188 rev
Sheba Classics Cat Food Trays Ocean Collection in Terrine 32x85g
Sheba£11.76359 rev
Trending
90-day click momentum
GOURMET Revelations Mousse Salmon Wet Cat Food 4x57g (Pack of 6)
Gourmet£10.564.7★
GOURMET Perle Country Medley Mini Fillets in Jelly Wet Cat Food 96x85g
Gourmet£29.904.6★
GOURMET Gold Savoury Cake Meat and Fish Variety Wet Cat Food 8x85g (Pack of 6)
Gourmet£22.724.7★
GOURMET Gold Savoury Cake Salmon Wet Cat Food 85g (Pack of 12)
Gourmet£5.904.6★
GOURMET Gold Succulent Delights Wet Cat Food 8x85g (Pack of 6)
Gourmet£19.244.8★
What buyers say about cat pate
What buyers praise and complain about, mined from review topics.What buyers love
“Cat approves so”
“Excellent value”
“Its quality food”
“My cats were loving this food”
“Full of flavour”
“Easy to open”
“Great for fussy cats”
“Suitable for cats who have difficulty chewing”
“It smells fresh, looks appealing, and clearly tastes amazing to her”
“The texture looks good”
What buyers complain about
“Strong smell”
“Low quality”
“It works out more expensive”
“First of all it is more dense which makes it harder to lick-eat”
“the vomiting stopped”
“just wish the other flavors were as reasonably priced as the salmon”
“picking the hard lumps out”
“Much harder, large pieces, difficult even for me to cut, let alone for cats to chew”
“Very coarse texture”
“Size looks small”
Common questions
- Is cat pate profitable to sell on Amazon United Kingdom?
- The niche generates £249K/yr across 35 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the cat pate niche?
- 8 brands and 154 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in cat pate?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for cat pate peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the cat pate niche?
- Listings span £2.33–£29.90; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.