How competitive is the Cat Pate niche on Amazon United Kingdom?

8 brands and 154 sellers compete in Cat Pate on Amazon United Kingdom. The top 5 Cat Pate products take 44% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Cat Pate?

Cat Pate buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cat Pate niche?

Cat Pate sells for £10.45 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.33–£29.90. The average incumbent carries 939 reviews — the moat a new listing must climb.

Cat Pate

Cat Pate shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cat Pate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Pate is a £249K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.

Cat Pate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.7% over the last 90 days and 12.2% of searches end in a purchase.

£249K

revenue / yr

Units sold / yr30K

Search volume / yr-1.7%195K

Conversion rate12.2%

Avg price£10.45

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 154

Top-5 product click share44%

Open market5%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Top Cat Pate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GOURMET Gold Pate Recipes Wet Cat Food 8x85g (Pack of 6)

Price: £18.47
Rating: 4.7/5
Reviews: 157
Age: 4y ago

by Amazon Wet Cat Food Paté Mixed 100g Pack of 32

Price: £10.15
Rating: 4.3/5
Reviews: 5,752
Age: 5y ago

by Amazon Wet Cat Food Paté with Poultry 100g Pack of 16

Price: £5.03
Rating: 4.3/5
Reviews: 3,512
Age: 5y ago

Scrumbles Wet Cat Pate Classic Selection 6 x 80g

Price: £4.25
Rating: 4.3/5
Reviews: 188
Age: 2y ago

GOURMET Gold Pate Ocean Fish Wet Cat Food 85g (Pack of 12)

Price: £6.12
Rating: 4.6/5
Reviews: 429
Age: 14y ago

Newest

by launch date

Scrumbles Grain Free Wet Cat Pate Pouch Selection 8x85g

Price: £20.17
Rating: 3.2/5
Reviews: 20
Age: 1y ago

Edgard & Cooper Wet Cat Food pouches Natural Fresh Meat Pate tins tray - Multipack 85g (Pack of 8) - Tasty nutritious offal Healthy Ingredients Adult indoor and outdoor cats

Price: £5.86
Rating: 3.6/5
Reviews: 301
Age: 1y ago

by Amazon Grain-Free Wet Cat Food - Can - Pate Chicken 12x400g

Price: £8.81
Rating: 4.0/5
Reviews: 720
Age: 1y ago

Scrumbles Wet Cat Pate Classic Selection 6 x 80g

Price: £4.25
Rating: 4.3/5
Reviews: 188
Age: 2y ago

Sheba Classics Cat Food Trays Ocean Collection in Terrine 32x85g

Price: £11.76
Rating: 4.6/5
Reviews: 359
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

154

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

Gourmet56%
by Amazon22%
Scrumbles10%
Edgard & Cooper4%
Purina3%
Infinite Emblems2%
Open — no brand owns it (2 brands, 3%)

Cat Pate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume195KCVR12.2%Products35Brands8Top 5 Brands95%OOS Rate2.8%Rating4.5★Reviews939Avg BSR#113

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Top Cat Pate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cat pate31K/yr -1.0%10.0% conv.
cat food pate28K/yr +0.9%9.7% conv.
gourmet gold cat food29K/yr -7.7%7.9% conv.
pate cat food24K/yr -5.9%7.4% conv.
gourmet cat food pate9K/yr -22.4%9.1% conv.
gourmet gold8K/yr +27.7%10.5% conv.
gourmet pate cat food8K/yr -1.8%9.3% conv.
cat pate food9K/yr -31.7%9.3% conv.
gourmet savoury cake cat food6K/yr +7.8%12.7% conv.
gourmet pate5K/yr +38.3%10.1% conv.

What reviews say buyers love and hate about Cat Pate

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Pet Friendly40%

“Cat approves so”

Value For Money21%

“Excellent value”

Quality-Overall12%

“Its quality food”

Taste-Overall7%

“My cats were loving this food”

Flavor3%

“Full of flavour”

What buyers complain about

75% of reviews

Smell14%

“Strong smell”

Quality-Overall13%

“Low quality”

Value For Money11%

“It works out more expensive”

Taste-Overall9%

“First of all it is more dense which makes it harder to lick-eat”

Indigestion8%

“the vomiting stopped”

Common Cat Pate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Pate 54/100 on Amazon United Kingdom — Worth a look. The niche generates £249K/yr across 35 tracked products. Search demand moved -1.7% over the last 90 days.