cat odour eliminator
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.80–$13.47) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£318K£318K/yr · 274K searches
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Review moat
Bad12,523.35avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.80–£13.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat odour eliminator is a £318K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat odour eliminator market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £304K–£381K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
69
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
12%
- Simple Solution65%
- Bactador8%
- Chemical Trade Store5%
- Dr. Beckmann4%
- 10013%
- Rug Doctor2%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cat odour eliminator search terms
- enzyme cleaner for cat pee48K/yr
- cat urine enzyme cleaner50K/yr
- cat pee odour remover enzyme23K/yr
- cat urine odour remover22K/yr
- cat enzyme cleaner13K/yr
- odour & stain removers for cats11K/yr
- cat wee enzyme cleaner10K/yr
- enzymatic cleaner for cat urine14K/yr
- cat odour eliminator15K/yr
- cat pee enzyme cleaner6K/yr
Top cat odour eliminator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Solution Extreme Pet Stain and Odour Remover Triple Strength 500ml
Simple Solution£5.754.3★47,257 rev
Simple Solution Pet Stain and Odour Remover Spray for Cats 750ml
Simple Solution£6.154.3★10,044 rev
Simple Solution Pet Stain and Odour Remover for Cats 4 litre
Simple Solution£13.474.3★10,044 rev
Bactador Enzyme Cleaner Spray 750ml- Enzymatic cleaner & Cat urine enzyme cleaner - Pet carpet cleaner - Microbiological urine neutraliser - Pet stain & odour remover - For home & animal environment
Bactador£11.054.5★12,376 rev
Chemical Trade Store Enzyme Odour & Urine Remover 2.5L - Professional Pet Stain & Smell Eliminator - Safe for Carpets Upholstery & Hard Floors
Chemical Trade Store£8.414.2★661 rev
Newest
by launch date
1001 Professional Enzyme Cleaner 5L for Pet Urine and Odours
1001£11.7455 rev
Enzyme Cleaner Spray 750 ml - Biological Stain & Odour Remover Enzymatic
KRAFTPROTZ£8.021,386 rev
Chemical Trade Store Enzyme Odour & Urine Remover 2.5L - Professional Pet Stain & Smell Eliminator - Safe for Carpets Upholstery & Hard Floors
Chemical Trade Store£8.41661 rev
Cooper & Gracie Urine Stop Repellent Spray for Dogs & Cats Triple Action
C&G Pets£8.486,436 rev
Professional Strength Cat Urine Stain Cleaner & Odour Destroyer 500 ml
Professional Strength£7.83458 rev
Trending
90-day click momentum1001 Professional Enzyme Cleaner 5L for Pet Urine and Odours
1001£11.744.2★
Rug Doctor Urine Eliminator 500ml - Enzyme Cleaner for Urine Blood Sweat Vomit and Other Acid Based Stains Upholstery Fabric and Carpet Stain Remover Trigger Spray
Rug Doctor£4.134.2★
Enzyme Cleaner Spray 750 ml - Biological Stain & Odour Remover Enzymatic
KRAFTPROTZ£8.024.2★
Bactador Enzyme Cleaner Spray 750ml- Enzymatic cleaner & Cat urine enzyme cleaner - Pet carpet cleaner - Microbiological urine neutraliser - Pet stain & odour remover - For home & animal environment
Bactador£11.054.5★
Simple Solution Extreme Pet Stain and Odour Remover Triple Strength 500ml
Simple Solution£4.854.3★
What buyers say about cat odour eliminator
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Excellent results”
“Cleans good”
“Does what it says”
“Good price”
“Easy to use”
“Works Well”
“the spray works well meaning it is efficient”
“Right fit”
“Instructions are very simple and comprehensible”
What buyers complain about
“It has a strong smell”
“Doesn't work”
“spray bottle leaks”
“Faulty bottle spray”
“Not worth the money”
“not my favourite cleaner”
“Did not work, followed instructions and did not work”
“so not been able to use”
“stain just didnt go fully away”
“The bottle is big”
Top return reasons
Common questions
- Is cat odour eliminator profitable to sell on Amazon United Kingdom?
- The niche generates £318K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cat odour eliminator niche?
- 12 brands and 69 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in cat odour eliminator?
- Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.1%.
- When does demand for cat odour eliminator peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cat odour eliminator niche?
- Listings span £2.80–£13.47; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 12,523 reviews — the moat a new listing must climb.