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Cat Odour Eliminator

Maybe

Returns run at only 0.1% of orders. But prices span $2.80–$13.47, mostly outside the sweet spot, so Cat Odour Eliminator is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£318K/yr274K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
67%top-5 click share · 12 brands · 69 sellers

Flapen Score

Cat Odour Eliminator against its category

The dotted line is the Pet Supplies average. Past it, Cat Odour Eliminator is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Odour Eliminator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Odour Eliminator 274K times last year and spent an estimated £318K. The top 5 brands take 85% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
15.3%
Market size, estimated
£318Ka year
Peak month
October1.5× the quietest month
Top search term
enzyme cleaner for cat pee48K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £2.80 to £13.47. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £7.61 that is £23K to £30K a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£2.80–£13.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£30K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Cats. It carries 12,523 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Cats
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,523per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cat Odour Eliminator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£95K£127K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

69

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • Simple Solution65%
  • Bactador8%
  • Chemical Trade Store5%
  • Dr. Beckmann4%
  • 10013%
  • Rug Doctor2%
  • Open — no brand owns it (6 brands, 12%)

Demand

Cat Odour Eliminator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cat Odour Eliminator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • enzyme cleaner for cat pee48K/yr
  • cat urine enzyme cleaner50K/yr
  • cat pee odour remover enzyme23K/yr
  • cat urine odour remover22K/yr
  • cat enzyme cleaner13K/yr
  • odour & stain removers for cats11K/yr
  • cat wee enzyme cleaner10K/yr
  • enzymatic cleaner for cat urine14K/yr
  • cat odour eliminator15K/yr
  • cat pee enzyme cleaner6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Odour Eliminator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell28%+1.28

It has a strong smell

Slight chemical smell

smell was awful

Functionality-Overall24%−0.41

Doesn't work

Do not work as should

Not very effective

Leak-Proof9%

spray bottle leaks

Bottle leaks

Bottle spray leaks every where

Spray/Flow8%−0.08

Faulty bottle spray

does not spray

Spray does not spray

Value For Money4%+0.17

Not worth the money

Waste of money

costs double the price

Love

Smell31%+1.28

Great smell

no bad smells at all now

there is no chemical smell

Quality-Overall13%+0.79

Excellent results

Excellent product

Reliable brand that really does work

Ease Of Cleaning10%+0.81

Cleans good

This has been an effective cleaner

Great cleaner

Advertised Vs Actual Product9%+0.64

Does what it says

As advertised

Does the job

Value For Money7%+0.17

Good price

Good value for money

value for money

Return

0.1% Return rate 8% Fixable by listing

Leak-Proof26%▆█▅▆▅▅

spray bottle leaks

Bottle leaks

Bottle spray leaks every where

Functionality-Overall21%█▅▆▄▇█

Doesn't work

Do not work as should

Not very effective

Smell15%▄▅▅█▃▆

It has a strong smell

Slight chemical smell

smell was awful

Spray/Flow8%▃▄▅▅▆█

Faulty bottle spray

does not spray

Spray does not spray

Advertised Vs Actual Product6%▄▂▃▄█▂

FAQ

Common Cat Odour Eliminator questions

Answered from the same tracked data.