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Cat Mate Filters

Fail

Prices span $6.04–$11.27, mostly outside the sweet spot, so Cat Mate Filters is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£29K/yr17K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
83%top-5 click share · 6 brands · 16 sellers

Flapen Score

Cat Mate Filters against its category

The dotted line is the Pet Supplies average. Past it, Cat Mate Filters is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Mate Filters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Mate Filters 17K times last year and spent an estimated £29K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
18.6%
Market size, estimated
£29Ka year
Peak month
June1.4× the quietest month
Top search term
cat mate filters12K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £6.04 to £11.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£6.04–£11.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #162 within Cats. It carries 4,288 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
2.9%
Average rank
#162in Cats
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,288per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cat Mate Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

16

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Cat Mate47%
  • ACMEROTA22%
  • ANKA20%
  • Hombella6%
  • AETPI3%
  • SAMANIJA2%
  • Open — no brand owns it (0%)

Demand

Cat Mate Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Mate Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat mate filters12K/yr
  • catmate fountain filters4K/yr
  • cat mate filters for water fountain1K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Mate Filters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration24%−0.04

scrapping yours purely because of the substandard filters

Undecided on the quality of the filters

each filter was unsealed also

Contamination17%−0.08

each filter was unsealed also

There is no control over contamination

Value For Money15%+2.67

A bit pricey

pay more for it

Water Flow11%−0.03

Unfortunately these cause the water in the fountain to have a charcoal dust released into it

Advertised Vs Actual Product7%+0.88

Misleading advertising

Not as shown

Misrepresentation of the product

Love

Value For Money28%+2.67

Good value and work well

great value for money

Great value

Filtration18%−0.04

very good filters do the job well

Cat filters

Excellent substitute for the more expensive Cat Mate filter

Advertised Vs Actual Product18%+0.88

Does the job

Item as described

Does what it says on tin

Size-Overall9%0.00

PERFECT FIT

will still fit Pet Fountain

Ease Of Cleaning7%+0.62

Easy to clean I just rinse it with warm water every couple of days when I change the filter to keep it clean

Handy little brush too for those hard to clean places

Return

0.3% Return rate 61% Fixable by listing

Advertised Vs Actual Product37%▁▁▁▆█▃

Misleading advertising

Not as shown

Misrepresentation of the product

Filtration24%▁▁▁▂▅█

scrapping yours purely because of the substandard filters

Undecided on the quality of the filters

each filter was unsealed also

Size-Overall20%▁█▆▃▂▅
Compatibility-Overall5%▁▁█▇▁▁
Ease Of Use1%▁▁█▁▁▁

FAQ

Common Cat Mate Filters questions

Answered from the same tracked data.