cat mate filters
Skip itPrices mostly outside the sweet spot ($6.04–$11.27) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Review moat
Bad4,288.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad£29K£29K/yr · 17K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£6.04–£11.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat mate filters is a £29K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat mate filters market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £28K–£37K
- units × avg price
- Conversion rate
- 18.6%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 89%
- Out of stock
- 2.9%
- Avg brand age
- 34 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
16
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Cat Mate47%
- ACMEROTA22%
- ANKA20%
- Hombella6%
- AETPI3%
- SAMANIJA2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cat mate filters search terms
- cat mate filters12K/yr
- catmate fountain filters4K/yr
- cat mate filters for water fountain1K/yr
Top cat mate filters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Replacement Filter Cartridges: Cat Mate and Dog Mate Pet Fountain (2-Pack)
Cat Mate£6.044.7★10,165 rev
ANKA Cat Water Fountain Filters 12 Pack Fountain Replacement Filters for Cat Dog Pet Mete Water Flow 389 Fountain Upgraded Version Pet filters for better Water- Blue
ANKA£11.274.7★1,703 rev
Cat Mate (389) Filter Cartridges for Pet Fountains (6-Pack) Ideal for Soft Water
Cat Mate£9.864.7★10,165 rev
Acmerota 6 Pack Cat Water Fountain Filters for Drinking Cat Water Filters Pet Filter Cartridges Replacement Filter Replace for Dog Mate for Cat Mate Fountains 335
ACMEROTA£6.784.4★49 rev
Acmerota 12 Pcs Filter Cartridges Replacement for Cat Mate Filter All for Dog Mate Pet Cat Drinking Water Fountain Filter Cat Water Fountain Filter Compatible for Cat Mate Pet Fountain 335 (Upgrade)
ACMEROTA£10.244.5★114 rev
Newest
by launch date
HOMBELLA 3-Stage Pet Water Fountain Filter Cartridges Compatible with Cat Mate Dog Mate & Closer Pets F Fountains | Activated Carbon + Ion Exchange + Fine Mesh | 6/12 / 18 Pack (6)
Hombella£8.3222 rev
12PCS Cat Fountain Filters for Cat Mate Water Fountain Filters for Catit
AETPI£10.467 rev
Acmerota 12 Pcs Filter Cartridges Replacement for Cat Mate Filter All for Dog Mate Pet Cat Drinking Water Fountain Filter Cat Water Fountain Filter Compatible for Cat Mate Pet Fountain 335 (Upgrade)
ACMEROTA£10.24114 rev
SAMANIJA 12-Pack filter Cartridges replacements Compatible with Cat Dog Pet Mate Pet Drinking Water Fountains Upgrade
SAMANIJA£9.92120 rev
Acmerota 6 Pack Cat Water Fountain Filters for Drinking Cat Water Filters Pet Filter Cartridges Replacement Filter Replace for Dog Mate for Cat Mate Fountains 335
ACMEROTA£6.7849 rev
Trending
90-day click momentumReplacement Filter Cartridges: Cat Mate and Dog Mate Pet Fountain (2-Pack)
Cat Mate£6.044.7★
Acmerota 6 Pack Cat Water Fountain Filters for Drinking Cat Water Filters Pet Filter Cartridges Replacement Filter Replace for Dog Mate for Cat Mate Fountains 335
ACMEROTA£6.784.4★
SAMANIJA 12-Pack filter Cartridges replacements Compatible with Cat Dog Pet Mate Pet Drinking Water Fountains Upgrade
SAMANIJA£9.924.1★
12PCS Cat Fountain Filters for Cat Mate Water Fountain Filters for Catit
AETPI£10.464.8★
HOMBELLA 3-Stage Pet Water Fountain Filter Cartridges Compatible with Cat Mate Dog Mate & Closer Pets F Fountains | Activated Carbon + Ion Exchange + Fine Mesh | 6/12 / 18 Pack (6)
Hombella£8.324.7★
What buyers say about cat mate filters
What buyers praise and complain about, mined from review topics.What buyers love
“Good value and work well”
“very good filters do the job well”
“Does the job”
“PERFECT FIT”
“Easy to clean I just rinse it with warm water every couple of days when I change the filter to keep it clean”
“Work perfectly with the cats water fountain”
“Suitable for Dogmate water fountain”
“Good quality”
“The cartridges are durable”
“Happy pet fresh water”
What buyers complain about
“scrapping yours purely because of the substandard filters”
“each filter was unsealed also”
“A bit pricey”
“Unfortunately these cause the water in the fountain to have a charcoal dust released into it”
“Misleading advertising”
“Not good enough”
“Not sure they last quite as long before getting clogged”
“a flimsy product is provided”
“as I always notice a chemical smell when I replace a new filter”
Top return reasons
Common questions
- Is cat mate filters profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the cat mate filters niche?
- 6 brands and 16 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in cat mate filters?
- Top complaints mined from reviews: Filtration, Contamination, Value For Money. The return rate is 0.3%.
- When does demand for cat mate filters peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cat mate filters niche?
- Listings span £6.04–£11.27; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 4,288 reviews — the moat a new listing must climb.