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Cat Mate Filters

Fail

Prices span $6.04–$11.27, mostly outside the sweet spot, so Cat Mate Filters is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£29K/yr17K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
83%top-5 click share · 6 brands · 16 sellers

Flapen Score

Cat Mate Filters against its category

The dotted line is the Pet Supplies average. Past it, Cat Mate Filters is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Mate Filters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Mate Filters 17K times last year and spent an estimated £29K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
18.6%
Market size, estimated
£29Ka year
Peak month
June1.4× the quietest month
Top search term
cat mate filters12K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £6.04 to £11.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£6.04–£11.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #162 within Cats. It carries 4,288 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
2.9%
Average rank
#162in Cats
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,288per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cat Mate Filters products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

16

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Cat Mate47%
  • ACMEROTA22%
  • ANKA20%
  • Hombella6%
  • AETPI3%
  • SAMANIJA2%
  • Open — no brand owns it (0%)

Demand

Cat Mate Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Mate Filters search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat mate filters12K/yr
  • catmate fountain filters4K/yr
  • cat mate filters for water fountain1K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Mate Filters

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
24%of negative reviews mention “Filtration”
0.3%of orders come back
“scrapping yours purely because of the substandard filters”
A buyer, on “Filtration”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cat Mate Filters questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data