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Cat Mate Filters

prices mostly outside the sweet spot ($6.04–$11.27) — Cat Mate Filters doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 7Growth 53Conversion 99Competition 14Returns 99Price range 0Avg price 27Brand share 5Review moat 25Quality gap 32
This niche Category average

Is Cat Mate Filters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Mate Filters is a £29K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.

Cat Mate Filters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +25.6% over the last 90 days and 18.6% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr4K
Search volume / yr+25.6%17K
Conversion rate18.6%
Avg price£9.23

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 16
Top-5 product click share83%
Open market2%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement89%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews4,288

Top Cat Mate Filters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

16

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Cat Mate47%
  • ACMEROTA22%
  • ANKA20%
  • Hombella6%
  • AETPI3%
  • SAMANIJA2%
  • Open — no brand owns it (0%)

Cat Mate Filters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR18.6%Products9Brands6Top 5 Brands98%OOS Rate2.9%Rating4.6★Reviews4,288Avg BSR#162
600400Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Cat Mate Filters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cat mate filters12K/yr
  • catmate fountain filters4K/yr
  • cat mate filters for water fountain1K/yr

What reviews say buyers love and hate about Cat Mate Filters

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Value For Money28%

Good value and work well

Filtration18%

very good filters do the job well

Advertised Vs Actual Product18%

Does the job

Size-Overall9%

PERFECT FIT

Ease Of Cleaning7%

Easy to clean I just rinse it with warm water every couple of days when I change the filter to keep it clean

What buyers complain about

94% of reviews
Filtration24%

scrapping yours purely because of the substandard filters

Contamination17%

each filter was unsealed also

Value For Money15%

A bit pricey

Water Flow11%

Unfortunately these cause the water in the fountain to have a charcoal dust released into it

Advertised Vs Actual Product7%

Misleading advertising

Cat Mate Filters return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
37%
2Filtration
24%
3Size-Overall
20%
4Compatibility-Overall
5%
5Ease Of Use
1%

Common Cat Mate Filters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Mate Filters 37/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +25.6% over the last 90 days.
Search demand for Cat Mate Filters on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.