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Cat Lollipop Treat

Fail

The top 5 brands take 97% of clicks, so Cat Lollipop Treat is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£98K/yr103K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
64%top-5 click share · 7 brands · 48 sellers

Flapen Score

Cat Lollipop Treat against its category

The dotted line is the Pet Supplies average. Past it, Cat Lollipop Treat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Lollipop Treat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Lollipop Treat 103K times last year and spent an estimated £98K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
8.6%
Market size, estimated
£98Ka year
Top search term
bonkers cat treats35K searches a year

02 · Price

A sale here is worth £11.05.

Listings sell for £11.05 on average, from £1.20 to £42.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.05 that is £6K to £8K a year per listing.

Average price
£11.05under the $15 to $100 sweet spot
Price range
£1.20–£42.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #146 within Cats. It carries 207 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
50%
Out of stock, average day
10.8%
Average rank
#146in Cats
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cat Lollipop Treat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

2%

  • Bonkers77%
  • Surrey Feed9%
  • BONKERS4%
  • YAMOOCO4%
  • STEP ONE2%
  • Webbox2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cat Lollipop Treat search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Cat Lollipop Treat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bonkers cat treats35K/yr
  • purr pops19K/yr
  • cat lollipop treat14K/yr
  • bonkers14K/yr
  • bonkers cat treats lollipop10K/yr
  • cat lollipop4K/yr
  • bonkers purr pops5K/yr
  • cat lollies3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Lollipop Treat

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Overpriced”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cat Lollipop Treat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data