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Cat Lollipop Treat

Fail

The top 5 brands take 97% of clicks, so Cat Lollipop Treat is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£98K/yr103K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
64%top-5 click share · 7 brands · 48 sellers

Flapen Score

Cat Lollipop Treat against its category

The dotted line is the Pet Supplies average. Past it, Cat Lollipop Treat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Lollipop Treat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Lollipop Treat 103K times last year and spent an estimated £98K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
8.6%
Market size, estimated
£98Ka year
Top search term
bonkers cat treats35K searches a year

02 · Price

A sale here is worth £11.05.

Listings sell for £11.05 on average, from £1.20 to £42.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.05 that is £6K to £8K a year per listing.

Average price
£11.05under the $15 to $100 sweet spot
Price range
£1.20–£42.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #146 within Cats. It carries 207 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
50%
Out of stock, average day
10.8%
Average rank
#146in Cats
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cat Lollipop Treat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Bonkers77%
  • Surrey Feed9%
  • BONKERS4%
  • YAMOOCO4%
  • STEP ONE2%
  • Webbox2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cat Lollipop Treat search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Cat Lollipop Treat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bonkers cat treats35K/yr
  • purr pops19K/yr
  • cat lollipop treat14K/yr
  • bonkers14K/yr
  • bonkers cat treats lollipop10K/yr
  • cat lollipop4K/yr
  • bonkers purr pops5K/yr
  • cat lollies3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Lollipop Treat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.08

Overpriced

soooooooo expensive

Could be a little better on price

Flavor10%

cannot find this flavour anywhere

Only issue is the flavours are limited

Only wish they had more flavour options in the pack

Smell8%−0.03

Whilst they do have a bit of a smell at least you know its actually got fish in them

They smell off

He pretty much turned into a gremlin the second he smelled these

Size-Overall7%−0.04

this box is huge

Smaller size

I think they are also smaller than the other varieties I have had

Advertised Vs Actual Product5%

This feels misleading and unprofessional

False Information

The item I received is not what was advertised at all

Love

Pet Friendly48%

Cats love it

What my cat likes

The cats really like these

Value For Money16%−0.08

Amazing value

Reasonable price

Good for money

Taste-Overall6%+0.36

Very tasty treats

Cats love the taste

My cat absolutely loves the taste

Flavor6%

Variety of flavours

Good variety of flavours

Nice selection of flavours

Quality-Overall6%+0.09

Great variety and perfect for a little treat

Excellent product

Great quality and highly recommend

FAQ

Common Cat Lollipop Treat questions

Answered from the same tracked data.