Cat Lollipop Treat
FailThe top 5 brands take 97% of clicks, so Cat Lollipop Treat is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £98K/yr103K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 48 sellers
Flapen Score
Cat Lollipop Treat against its category
The dotted line is the Pet Supplies average. Past it, Cat Lollipop Treat is stronger. Inside it, weaker.
Market
The Cat Lollipop Treat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Lollipop Treat 103K times last year and spent an estimated £98K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £98Ka year
- Top search term
- bonkers cat treats35K searches a year
02 · Price
A sale here is worth £11.05.
Listings sell for £11.05 on average, from £1.20 to £42.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.05 that is £6K to £8K a year per listing.
- Average price
- £11.05under the $15 to $100 sweet spot
- Price range
- £1.20–£42.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #146 within Cats. It carries 207 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 50%
- Out of stock, average day
- 10.8%
- Average rank
- #146in Cats
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 207per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Cat Lollipop Treat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bonkers Purrpops Freeze-Dried Chicken Flavored Lollipop Cat Treats 4 Pieces (Pack of 13)
- Price
- £14.49
- Rating
- 4.7/5
- Reviews
- 620
- Age
- 1y ago

Lick-e-Pops Freeze Dried Cat Treats Variety Pack (Chicken/Tuna)
- Price
- £8.50
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 11mo ago

Bonkers Purrpops Chicky Licks Freeze Dried Treats 4 x 5.6g
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 1y ago

Bonkers Purrpops Freeze-Dried Tuna Flavored Lollipop Cat Treats 4 Pieces (Pack of 13)
- Price
- £14.15
- Rating
- 4.8/5
- Reviews
- 208
- Age
- 1y ago

BONKERS Cat Bites Catnip Chick N Cheddar 12 x 60g
- Price
- £12.14
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 1y ago
Trending
90-day click momentum
STEP ONE Mens Boxers Shorts Multipack 5 Pairs Anti Chafing Underwear for Men Moisture-Wicking Boxer Shorts with 3D Pouch. Fabric Made from bamboo viscose
- Price
- £42.57
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 11mo ago

Bonkers Purrpops Chicky Licks Freeze Dried Treats 4 x 5.6g
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 1y ago

Lick-e-Pops Freeze Dried Cat Treats Variety Pack (Chicken/Tuna)
- Price
- £8.50
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 11mo ago

BONKERS Cat Bites Bangin Beef Flavour 12 x 60g
- Price
- £11.96
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

BONKERS Cat Bites Paw Lickin Chicken Flavour 12 x 60g
- Price
- £12.23
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 1y ago
Newest
by launch date
STEP ONE Mens Boxers Shorts Multipack 5 Pairs Anti Chafing Underwear for Men Moisture-Wicking Boxer Shorts with 3D Pouch. Fabric Made from bamboo viscose
- Price
- £42.57
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 11mo ago

21pcs Freeze Dried Cat Treats Cat Lollipop Treats Cat Grass Treats Chicken Lollipops High-Protein Nutrient Snacks - Interactive Cat Toy & Food Toppers
- Price
- £15.63
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 11mo ago

Lick-e-Pops Freeze Dried Cat Treats Variety Pack (Chicken/Tuna)
- Price
- £8.50
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 11mo ago

Bonkers Purrpops Freeze-Dried Chicken Flavored Lollipop Cat Treats 4 Pieces (Pack of 13)
- Price
- £14.49
- Rating
- 4.7/5
- Reviews
- 620
- Age
- 1y ago

Bonkers Purrpops Freeze-Dried Tuna Flavored Lollipop Cat Treats 4 Pieces (Pack of 13)
- Price
- £14.15
- Rating
- 4.8/5
- Reviews
- 208
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
48
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- Bonkers77%
- Surrey Feed9%
- BONKERS4%
- YAMOOCO4%
- STEP ONE2%
- Webbox2%
- Open — no brand owns it (1 brand, 2%)
Demand
Cat Lollipop Treat search demand
Weekly searches over the year. Pick a range.
Search terms
Top Cat Lollipop Treat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bonkers cat treats35K/yr
- purr pops19K/yr
- cat lollipop treat14K/yr
- bonkers14K/yr
- bonkers cat treats lollipop10K/yr
- cat lollipop4K/yr
- bonkers purr pops5K/yr
- cat lollies3K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Lollipop Treat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overpriced
soooooooo expensive
Could be a little better on price
cannot find this flavour anywhere
Only issue is the flavours are limited
Only wish they had more flavour options in the pack
Whilst they do have a bit of a smell at least you know its actually got fish in them
They smell off
He pretty much turned into a gremlin the second he smelled these
this box is huge
Smaller size
I think they are also smaller than the other varieties I have had
This feels misleading and unprofessional
False Information
The item I received is not what was advertised at all
Love
Cats love it
What my cat likes
The cats really like these
Amazing value
Reasonable price
Good for money
Very tasty treats
Cats love the taste
My cat absolutely loves the taste
Variety of flavours
Good variety of flavours
Nice selection of flavours
Great variety and perfect for a little treat
Excellent product
Great quality and highly recommend
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Lollipop Treat questions
Answered from the same tracked data.









