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Cat Litter Scoop

Maybe

Returns run at only 0.5% of orders. But prices span $1.12–$13.67, mostly outside the sweet spot, so Cat Litter Scoop is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 875 Pet Supplies niches · +3 vs the category median of 50
Market size
£243K/yr323K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
57%top-5 click share · 23 brands · 37 sellers

Flapen Score

Cat Litter Scoop against its category

The dotted line is the Pet Supplies average. Past it, Cat Litter Scoop is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Litter Scoop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Litter Scoop 323K times last year and spent an estimated £243K. The top 5 brands take 58% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
12.9%
Market size, estimated
£243Ka year
Peak month
September1.5× the quietest month
Top search term
cat litter scoop148K searches a year

02 · Price

A sale here is worth £5.81.

Listings sell for £5.81 on average, from £1.12 to £13.67. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £5.81 that is £12K to £15K a year per listing.

Average price
£5.81under the $15 to $100 sweet spot
Price range
£1.12–£13.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #37 within Cats. It carries 3,019 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#37in Cats
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,019per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cat Litter Scoop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

37

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

57%

Top 20: 95%

Open market

34%

  • WePet15%
  • SereneJoy12%
  • Amazon Basics12%
  • Apidgrowth11%
  • TRIXIE8%
  • Croci8%

Demand

Cat Litter Scoop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cat Litter Scoop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat litter scoop148K/yr
  • litter scoop53K/yr
  • cat poop scoop23K/yr
  • litter tray scoop17K/yr
  • cat scooper litter12K/yr
  • cat scoop12K/yr
  • poop scoop cat litter10K/yr
  • metal cat litter scoop8K/yr
  • cat litter scooper7K/yr
  • metal litter scoop6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Litter Scoop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.07

Quite small

This is actually smaller than my current scoops

Too big

Durability13%−0.06

Broke on 1st use

bent then snapped in 1 day

Broke after 1st use

Quality-Overall13%0.00

Poor quality mechanism

Very poor quality

Cheaply made

Strength10%+0.73

quite flimsy

a bit flimsy

Bit flimsy

Ease Of Use3%+0.51

Not easy to use

a bit fiddly to clean

makes it more difficult for me

Love

Quality-Overall17%0.00

Good Quality

Good product as described

Great quality and feels solid

Strength17%+0.73

These are sturdy scoops

Fairly sturdy

the plastic is strong

Value For Money14%+1.32

Good value for money

Excellent value

Good price

Advertised Vs Actual Product10%−0.02

As advertised

works as expected

Exactly what I wanted

Ease Of Cleaning10%+1.23

Easy to clean

This cat litter scoop is really easy to clean

overall allows for efficient cleaning of the litterbox

Return

0.5% Return rate 70% Fixable by listing

Size-Overall62%▇▇▆█▇▇

Quite small

This is actually smaller than my current scoops

Too big

Quality-Overall8%█▁▂▂▃▃

Poor quality mechanism

Very poor quality

Cheaply made

Defective Material/Parts3%▁▆▁▁▆█
Ease Of Use3%▁▁█▄▁▁

Not easy to use

a bit fiddly to clean

makes it more difficult for me

Product Condition3%▁▁▄▃█▁

FAQ

Common Cat Litter Scoop questions

Answered from the same tracked data.