Cat Litter Mat

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months

425K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

6.7%

Market size, estimated

£243Ka year

Peak month

November1.4× the quietest month

Top search term

cat litter mat192K searches a year

Listings sell for £8.52 on average, from £3.26 to £17.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.52 that is £11K to £13K a year per listing.

Average price

£8.52under the $15 to $100 sweet spot

Price range

£3.26–£17.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£11K–£13K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Cats. It carries 5,295 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#87in Cats

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,295per listing

Listings tracked

27

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months