cat litter mat
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.26–$17.47) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£243K£243K/yr · 425K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad5,294.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.52avg listing price — sweet spot $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.26–£17.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat litter mat is a £243K/yr Amazon United Kingdom market (425K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat litter mat market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £256K–£341K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
62
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
16%
- Conlun34%
- ondware24%
- Amazon Basics8%
- Catit7%
- Waggle Wonders6%
- Pieviev5%
- Open — no brand owns it (11 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cat litter mat search terms
- cat litter mat192K/yr
- litter tray mat68K/yr
- litter mat39K/yr
- cat litter mat litter trapping mat34K/yr
- cat litter tray mat27K/yr
- cat litter mats12K/yr
- cat litter mat large8K/yr
- cat mat for litter tray6K/yr
- litter box mat5K/yr
- litter catcher mat4K/yr
Top cat litter mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ondware Cat Litter Mat 38 x 61 cm Double Layer Waterproof Grey
ondware£5.794.3★222 rev
Conlun Cat Litter Mat Litter Trapping Mat Cat Litter Tray Mat Premium PVC Grid Mesh Scatter Control Design Litter Box Mat Waterproof Urine Resistant Material Easy to Clean 61 x 43cm Grey
Conlun£6.134.4★7,875 rev
Conlun Cat Litter Mat 58x42cm Honeycomb Double Layer Urine & Waterproof Litter Trapping Mat Easy to Clean Non-Slip Cat Waste Tray Matt for Floor Grey
Conlun£6.784.3★3,882 rev
Conlun Cat Litter Mat Litter Tray Mat Honeycomb Double Layer Design Urine and Waterproof Material (58 x 42 cm Grey)
Conlun£6.734.1★2,590 rev
Amazon Basics Cat Litter Mat Unscented 61 x 88.9 cm Gray
Amazon Basics£6.344.4★19,603 rev
Newest
by launch date
PalNests Cat Litter Mat 60x40cm Double Layer Honeycomb Cat Litter Trapper Mat Waterproof & Urine Proof EVA Material Non-Slip Soft on Paws Scattering Control for Kitty Litter Tray Box Easy Clean
PalNests£4.4932 rev
ondware Cat Litter Mat 58 x 38 cm Waterproof Non-Slip Grey
ondware£5.10228 rev
YOSEPATI Cat Litter Mat 60x40cm Litter Box Mat Non-Slip Kitty Box Mats
YOSEPATI£8.18309 rev
ondware Silicone Cat Litter Mat 71 x 51 cm Waterproof Grey
ondware£7.08376 rev
Waggle Wonders Cat Litter Mat Litter Trapping Mat for Cats Large Litter Tray Mat Double Layer Honeycomb Design Waterproof Non-Slip Washable Easy Clean Soft on Paws (Black 50 x 40 cm)
Waggle Wonders£10.9395 rev
Trending
90-day click momentum
Petinstinct Cat Litter Mat Double Layer Honeycomb Litter Box Mat
Petinstinct£12.704.4★
Petinstinct Cat Litter Mat Double Layer Honeycomb Litter Box Mat
Petinstinct£11.284.4★
PalNests Cat Litter Mat 60x40cm Double Layer Honeycomb Cat Litter Trapper Mat Waterproof & Urine Proof EVA Material Non-Slip Soft on Paws Scattering Control for Kitty Litter Tray Box Easy Clean
PalNests£4.493.9★
Waggle Wonders Cat Litter Mat Litter Trapping Mat for Cats Large Litter Tray Mat Double Layer Honeycomb Design Waterproof Non-Slip Washable Easy Clean Soft on Paws (Black 45 x 30 cm)
Waggle Wonders£9.954.2★
ASelected Cat Litter Mat Double Layer Waterproof Litter Tray Mat Honeycomb Large Holes Design Litter Trapping Mat with Less WasteCat Litter Tray Mat for cat feed litter grey 45x60 cm
ASelected£5.774.6★
What buyers say about cat litter mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Less mess”
“Nice size”
“Does what it says”
“Excellent value”
“Very handy mat”
“My cat loves this mat”
“Posh Carpet great saving”
“Nice size and durable”
“it is very waterproof as advertised. as some of the mess got on the mat”
What buyers complain about
“Big”
“But rather frustrating as I was hoping to avoid the constant vacuum cleaning of the area”
“Bad quality and still sand everywhere”
“Expensive”
“Had an awful smell”
“Very flimsy and small”
“Not much use”
“Thin & flimsy”
“that's not worked so far”
“Expensive and very flimsy material”
Top return reasons
Common questions
- Is cat litter mat profitable to sell on Amazon United Kingdom?
- The niche generates £243K/yr across 27 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cat litter mat niche?
- 17 brands and 62 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in cat litter mat?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 0.9%.
- When does demand for cat litter mat peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cat litter mat niche?
- Listings span £3.26–£17.47; the average listing price is £8.52 (sweet spot $15–$100). The average incumbent carries 5,295 reviews — the moat a new listing must climb.