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Cat Litter Freshener

Fail

Products sell for $6.82 on average, outside the sweet spot, so Cat Litter Freshener is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£407K/yr907K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
72%top-5 click share · 13 brands · 109 sellers

Flapen Score

Cat Litter Freshener against its category

The dotted line is the Pet Supplies average. Past it, Cat Litter Freshener is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Litter Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Litter Freshener 907K times last year and spent an estimated £407K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 907K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £407K a year.

Searches, last 12 months
907K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
6.6%
Market size, estimated
£407Ka year
Peak month
November2.1× the quietest month
Top search term
kitten199K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £1.23 to £26.26. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.82 that is £27K to £34K a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£1.23–£26.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£27K–£34K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Cats. It carries 3,591 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#13in Cats
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,591per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cat Litter Freshener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£41K£81K£122K£163K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

109

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

15%

  • Bob Martin47%
  • Simple Solution22%
  • ViEinkaufen6%
  • Beaphar3%
  • Yaheetech3%
  • MUX TRADERS3%
  • Open — no brand owns it (7 brands, 15%)

Demand

Cat Litter Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Cat Litter Freshener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kitten199K/yr
  • cats187K/yr
  • cat litter freshener102K/yr
  • cat stuff85K/yr
  • cat products88K/yr
  • cat litter deodorizer38K/yr
  • kitten essentials24K/yr
  • cat essentials28K/yr
  • kitten supplies13K/yr
  • cat supplies17K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Litter Freshener

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Pet Friendly”
23%of negative reviews mention “Smell”
0.1%of orders come back
“Not good for odours”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cat Litter Freshener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data