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Cat Litter Freshener

Fail

Products sell for $6.82 on average, outside the sweet spot, so Cat Litter Freshener is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£407K/yr907K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
72%top-5 click share · 13 brands · 109 sellers

Flapen Score

Cat Litter Freshener against its category

The dotted line is the Pet Supplies average. Past it, Cat Litter Freshener is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Litter Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Litter Freshener 907K times last year and spent an estimated £407K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 907K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £407K a year.

Searches, last 12 months
907K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
6.6%
Market size, estimated
£407Ka year
Peak month
November2.1× the quietest month
Top search term
kitten199K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £1.23 to £26.26. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.82 that is £27K to £34K a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£1.23–£26.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£27K–£34K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Cats. It carries 3,591 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#13in Cats
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,591per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cat Litter Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£41K£81K£122K£163K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

109

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Bob Martin47%
  • Simple Solution22%
  • ViEinkaufen6%
  • Beaphar3%
  • Yaheetech3%
  • MUX TRADERS3%
  • Open — no brand owns it (7 brands, 15%)

Demand

Cat Litter Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Cat Litter Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitten199K/yr
  • cats187K/yr
  • cat litter freshener102K/yr
  • cat stuff85K/yr
  • cat products88K/yr
  • cat litter deodorizer38K/yr
  • kitten essentials24K/yr
  • cat essentials28K/yr
  • kitten supplies13K/yr
  • cat supplies17K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Litter Freshener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.16

Not good for odours

Smells bad

Smells very strong

Value For Money14%+0.89

Look more expensive than they were

Wish it was a little cheaper

Waste of money

Size-Overall5%−0.01

Very big

Not fit for purpose

Smaller size

Leak-Proof4%

leaked all over the rest of the items in the parcel

freshener powder leaking

spilling half the tub allover the box

Quality-Overall4%−0.02

the mice this comes with are very poorly manufactured

Very cheap toys

Poor product

Love

Pet Friendly21%

Cats love it

Comfortable for cats

Cat approves

Value For Money15%+0.89

Good value for price

Amazing value

Money well spent

Smell14%−0.16

Gorgeous Smell

Smell removal

No horrible smells

Quality-Overall12%−0.02

Good quality socks

Amazing quality

Great variety

Fun/Entertainment Experience4%+0.28

Entertaining

entertaining toy

She loves playing with them

Return

0.1% Return rate 27% Fixable by listing

Leak-Proof28%▄▇▄▅▅█

leaked all over the rest of the items in the parcel

freshener powder leaking

spilling half the tub allover the box

Size-Overall19%▅▄▇█▅▃

Very big

Not fit for purpose

Smaller size

Defective Material/Parts15%▄▂█▄▃▆
Quality-Overall9%██▁▃█▂

the mice this comes with are very poorly manufactured

Very cheap toys

Poor product

Contamination3%▁▁▁█▃▇

FAQ

Common Cat Litter Freshener questions

Answered from the same tracked data.