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Cat Itchy Skin Relief

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $61K a year here, so Cat Itchy Skin Relief is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£61K/yr60K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
45%top-5 click share · 27 brands · 59 sellers

Flapen Score

Cat Itchy Skin Relief against its category

The dotted line is the Pet Supplies average. Past it, Cat Itchy Skin Relief is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Itchy Skin Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Itchy Skin Relief 60K times last year and spent an estimated £61K. The top 5 brands take 52% of clicks. Demand peaks in Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
9.4%
Market size, estimated
£61Ka year
Peak month
October1.6× the quietest month
Top search term
cat allergy relief10K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £4.71 to £24.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.74 that is £1K to £3K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£4.71–£24.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #53 within Cats. It carries 2,060 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
2.3%
Average rank
#53in Cats
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,060per listing
Listings tracked
40

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cat Itchy Skin Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

59

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

45%

Top 20: 82%

Open market

43%

  • BODY JUICE OIL14%
  • BUGALUGS13%
  • NUOYANG10%
  • Anicura9%
  • Leucillin6%
  • VICSOM5%

Demand

Cat Itchy Skin Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Cat Itchy Skin Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat allergy relief10K/yr
  • antihistamine for cats8K/yr
  • cat skin irritation treatment8K/yr
  • cat itchy skin relief9K/yr
  • cat antihistamine5K/yr
  • overgrooming cat treatment4K/yr
  • itch remedies for cats3K/yr
  • itchy cat skin relief4K/yr
  • itchy skin relief for cats4K/yr
  • cat overgrooming treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Itchy Skin Relief

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies33%+0.30

Itchy

Allergy

Itchy and scratchy

Functionality-Overall9%−0.21

This is slow to act in regards to time wise

Did not work for my cat

Doesn't work

Value For Money6%−0.08

And from an owners point of view the price might be a little steep

They are not cheap

Over priced

Smell6%−0.07

The smell is really strong

They smell vile

doesnt smell of anything

Quality-Overall3%+1.49

Poor quality

Not as good

not as good or as long as is discribed

Love

Quality-Overall16%+1.49

These are a good quality treat for your kitty cat

Excellent Product

No complaints

Allergies12%+0.30

wasn't itchy

helps with allergies

no more allergy symptoms

Ease Of Use11%+0.35

Ease of use

Keep it handy

Worked quickly and was very easy to administer

Pet Friendly9%

dogs enjoy it

My cats love it

Pet friendly

Value For Money9%−0.08

Good Value

Worth every penny

Good value for money

Return

0.1% Return rate 2% Fixable by listing

Leak-Proof35%▆▆▃▇▁█

the bottle leaked

how much oil often ends up dripping down the bottle

it had leaked

Functionality-Overall24%▇▅█▁▇▇

This is slow to act in regards to time wise

Did not work for my cat

Doesn't work

Spray/Flow13%▁▁█▇▇▁
Defective Material/Parts6%▁▆▃▃█▁
Product Condition4%▁▁▁█▁▁

FAQ

Common Cat Itchy Skin Relief questions

Answered from the same tracked data.