Cat Grass
Cat Grass shows low returns (0.1%), but prices mostly outside the sweet spot ($5.45–$17.63) keeps it on the watch list.
Flapen Score
Is Cat Grass profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cat Grass is a £271K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 53/100.
Cat Grass: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.5% over the last 90 days and 11.3% of searches end in a purchase.
£271K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 15 products
Top Cat Grass products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Webbox Cat Grass Kit 120g
- Price
- £6.36
- Rating
- 4.2/5
- Reviews
- 1,720
- Age
- 6y ago
Cat Grass x 4 Pack (Grow your own kits) By Cat FurNature
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 3,247
- Age
- 10y ago
3 Fresh Live Cat Grass (Oats Barley Wheat) | A Taste of the Outdoors for Indoor Cats | Ready to Eat | Grown in the UK | Aids Digestion & Hairballs | By Cat Mommy
- Price
- £17.63
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 9mo ago
Cat Grass Seeds 150g | Nutrient packed UK grown Wheatgrass Seeds - Up to 1 years supply | Great for Indoor Cats| Cat grass for outdoor cats
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 381
- Age
- 2y ago
Ready-to-Eat Cat Grass Fresh Live Plants for Cats Rabbits Guinea Pigs & Small Animals | Wheat Barley Rye & Oats | Supports Digestion & Immunity | Organic Fibre Vitamins & Minerals
- Price
- £10.38
- Rating
- 3.9/5
- Reviews
- 350
- Age
- 1y ago
Trending
90-day click momentum
Cat Grass Seeds 150g Grow Fresh Cat Grass Natural Indoor Cat Grass Easy to Grow Made in UK (Mix)
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 3mo ago
TheGuard Cat Grass Seeds 5-Packs of Grass Seeds Indoor Pet Hairball & Digestive Control Oral Health Stress Relief & Play
- Price
- £8.91
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 10mo ago
Ambrozia NP Cat Grass Kit x 5pack mix (Wheat Oat Rye and Barley)
- Price
- £10.81
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago
Cat Grass Seeds 150g | Nutrient packed UK grown Wheatgrass Seeds - Up to 1 years supply | Great for Indoor Cats| Cat grass for outdoor cats
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 381
- Age
- 2y ago
Fresh Live Cat Grass | A Taste of the Outdoors for Indoor Cats | Ready to Eat | Grown in the UK | Aids Digestion & Hairballs | By Cat Mommy (One Mix)
- Price
- £11.83
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 1y ago
Newest
by launch dateCat Grass Seeds 150g Grow Fresh Cat Grass Natural Indoor Cat Grass Easy to Grow Made in UK (Mix)
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 3mo ago
3 Fresh Live Cat Grass (Oats Barley Wheat) | A Taste of the Outdoors for Indoor Cats | Ready to Eat | Grown in the UK | Aids Digestion & Hairballs | By Cat Mommy
- Price
- £17.63
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 9mo ago
TheGuard Cat Grass Seeds 5-Packs of Grass Seeds Indoor Pet Hairball & Digestive Control Oral Health Stress Relief & Play
- Price
- £8.91
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 10mo ago
Ambrozia NP Cat Grass Kit x 5pack mix (Wheat Oat Rye and Barley)
- Price
- £10.81
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago
Fresh Live Cat Grass | A Taste of the Outdoors for Indoor Cats | Ready to Eat | Grown in the UK | Aids Digestion & Hairballs | By Cat Mommy (One Wheat)
- Price
- £11.76
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
39
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
18%
- Webbox28%
- Cat FurNature .co .uk18%
- Cat Mommy13%
- Ambrozia NP10%
- Atomwise7%
- Generic7%
Cat Grass demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Cat Grass search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat grass141K/yr
- cat grass for indoor cats90K/yr
- cat grass plant5K/yr
- cat grass kit5K/yr
- grass for cats4K/yr
- cat plant3K/yr
- kitty lawn3K/yr
What reviews say buyers love and hate about Cat Grass
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Excellent for my house cats”
“Excellent product”
“Super easy”
“Fresh and green”
“Good price”
What buyers complain about
75% of reviews“it's expensive”
“Dry out quickly”
“even after following all instructions it was dead after 3 day's”
“No instructions lots of queries”
“Misleading that only 1 pot is sent out for the 10£”
Cat Grass return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Grass questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
