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Cat Food Tray

Fail

Shoppers spend only $78K a year here, so Cat Food Tray is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£78K/yr50K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
60%top-5 click share · 9 brands · 63 sellers

Flapen Score

Cat Food Tray against its category

The dotted line is the Pet Supplies average. Past it, Cat Food Tray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Food Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Food Tray 50K times last year and spent an estimated £78K. The top 5 brands take 92% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
11.5%
Market size, estimated
£78Ka year
Top search term
cat food tray17K searches a year

02 · Price

A sale here is worth £13.59.

Listings sell for £13.59 on average, from £0.56 to £41.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.59 that is £1K to £3K a year per listing.

Average price
£13.59under the $15 to $100 sweet spot
Price range
£0.56–£41.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Cats. It carries 4,218 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#123in Cats
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,218per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cat Food Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

63

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

6%

  • Sheba74%
  • Speedy Panther6%
  • Conlun5%
  • OHMO3%
  • UbiPet3%
  • by Amazon3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Cat Food Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Black Friday '25OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Cat Food Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat food tray17K/yr
  • sheba trays7K/yr
  • sheba sauce collection9K/yr
  • cat food trays5K/yr
  • sheba sauce4K/yr
  • sheba cat food trays5K/yr
  • sheba sauce lover3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Food Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.05

Portion are tiny

Tiny packets

The pouches are small

Value For Money11%+0.40

makes it poor value

So not cost effective

therefore not as reasonably priced as they seem

Ease Of Use9%−0.03

I don't find the trays as easy to use

hard to get the meat out

Small and difficult to get out

Quality-Overall7%−0.02

Cat Not liking these in gravy as much as her normal whiskers in jelly bought to try small packets of 50gr for morning Feed cant find 50gr packs in jelly quality looks good just very Fussy Spoilt Bengal Indoor Cat

Low quality

Extremely Poor Quality - Warning

Smell6%−0.03

Smelly

These smell really bad

Bit stinky

Love

Pet Friendly35%

CATS love it

My cats enjoy this

My cat approves

Value For Money21%+0.40

Excellent value

Excellent value for money

Money well spent

Quality-Overall9%−0.02

Excellent product

Its quality food

The quality of the food itself is excellent

Ease Of Cleaning6%+0.06

Easy to clean

the bowls are easy to clean

Easy to wash

Taste-Overall6%+0.18

Great tasting for my cat

Good food

Cats love this food

Return

0.1% Return rate 65% Fixable by listing

Size-Overall51%▆█▇▇▆▄

Portion are tiny

Tiny packets

The pouches are small

Quality-Overall8%██▁▁▁▇

Cat Not liking these in gravy as much as her normal whiskers in jelly bought to try small packets of 50gr for morning Feed cant find 50gr packs in jelly quality looks good just very Fussy Spoilt Bengal Indoor Cat

Low quality

Extremely Poor Quality - Warning

Leak-Proof6%▁▅▅▁▄█
Strength4%▆▁▄█▂▁
Functionality-Overall4%█▁▁▁█▁

FAQ

Common Cat Food Tray questions

Answered from the same tracked data.