Cat Food Tray
FailShoppers spend only $78K a year here, so Cat Food Tray is a Fail.
- Flapen Score
- 46 / 100Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 5046
- Market size
- £78K/yr50K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 63 sellers
Flapen Score
Cat Food Tray against its category
The dotted line is the Pet Supplies average. Past it, Cat Food Tray is stronger. Inside it, weaker.
Market
The Cat Food Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Food Tray 50K times last year and spent an estimated £78K. The top 5 brands take 92% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £78Ka year
- Top search term
- cat food tray17K searches a year
02 · Price
A sale here is worth £13.59.
Listings sell for £13.59 on average, from £0.56 to £41.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.59 that is £1K to £3K a year per listing.
- Average price
- £13.59under the $15 to $100 sweet spot
- Price range
- £0.56–£41.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Cats. It carries 4,218 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #123in Cats
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,218per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cat Food Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SHEBA Sauce Lover Cat Food Trays Mixed Collection 32 x 85 g
- Price
- £12.01
- Rating
- 4.7/5
- Reviews
- 1,040
- Age
- 4y ago

SHEBA Select Slices Cat Trays Poultry Collection in Gravy 32 x 85 g
- Price
- £12.16
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 4y ago

3-In-1 Cat Food And Water Bowl Set Cat Bowls With Stand Double Cat Bowls with Water Dispenser For PetFood And Water Feeder For Small Medium Dogs Cats
- Price
- £9.11
- Rating
- 4.4/5
- Reviews
- 2,360
- Age
- 3y ago

Conlun Cat Food Mat 1.2 cm Raised Edges Dog Bowl Mat for Spill Containment BPA-Free Silicone Rubber 100% Waterproof (Grey 48x30cm)
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 1,367
- Age
- 2y ago

Sheba Classics Cat Food Trays Ocean Collection in Terrine 32x85g
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 359
- Age
- 2y ago
Trending
90-day click momentum
Sheba Sauce Lover Cat Tray with Tuna 85 g
- Price
- £0.56
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 10y ago

Marchul 3 in 1 Cat Bowl Cat Food Bowl Set with Water Dispenser and 2 Stainless Steel Water Bowls 15 Tilted Pet Raised Cat Bowls for Indoor Cats Small or Medium Sized Dogs Grey
- Price
- £10.48
- Rating
- 4.3/5
- Reviews
- 408
- Age
- 8mo ago

OHMO Silicone Cat Food Mat for Food&Water Bowls 46x25cm Camo Green
- Price
- £5.74
- Rating
- 4.6/5
- Reviews
- 6,630
- Age
- 3y ago

96 x 85g Sheba Sauce Lover Adult Wet Cat Food Tray Mixed Selection in Gravy
- Price
- £37.85
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

Sheba Select Slices Cat Trays Poultry Collection in Gravy (4 x 8 x 85 g)
- Price
- £14.10
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 4y ago
Newest
by launch date
Marchul 3 in 1 Cat Bowl Cat Food Bowl Set with Water Dispenser and 2 Stainless Steel Water Bowls 15 Tilted Pet Raised Cat Bowls for Indoor Cats Small or Medium Sized Dogs Grey
- Price
- £10.48
- Rating
- 4.3/5
- Reviews
- 408
- Age
- 8mo ago

96 x 85g Sheba Sauce Lover Adult Wet Cat Food Tray Mixed Selection in Gravy
- Price
- £37.85
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

Sheba Sauce Collection Adult Wet Cat Food Pouches Mixed Fish in Gravy 120 x 85g
- Price
- £41.78
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

Cat Food Bundle with Sauce Collection (Poultry and Fish total 24x85 gram) and 1 x 60 gram Chicken Fillet Tray plus UbiPet Lint Roller and Catnip
- Price
- £20.00
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

Sheba Sauce Lover Wet Cat Food Trays Mixed Selection in Gravy 96 x 85g Tender Meat Rich Sauce Complete Nutrition
- Price
- £36.84
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
63
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
6%
- Sheba74%
- Speedy Panther6%
- Conlun5%
- OHMO3%
- UbiPet3%
- by Amazon3%
- Open — no brand owns it (3 brands, 6%)
Demand
Cat Food Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Search terms
Top Cat Food Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat food tray17K/yr
- sheba trays7K/yr
- sheba sauce collection9K/yr
- cat food trays5K/yr
- sheba sauce4K/yr
- sheba cat food trays5K/yr
- sheba sauce lover3K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Food Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Portion are tiny
Tiny packets
The pouches are small
makes it poor value
So not cost effective
therefore not as reasonably priced as they seem
I don't find the trays as easy to use
hard to get the meat out
Small and difficult to get out
Cat Not liking these in gravy as much as her normal whiskers in jelly bought to try small packets of 50gr for morning Feed cant find 50gr packs in jelly quality looks good just very Fussy Spoilt Bengal Indoor Cat
Low quality
Extremely Poor Quality - Warning
Smelly
These smell really bad
Bit stinky
Love
CATS love it
My cats enjoy this
My cat approves
Excellent value
Excellent value for money
Money well spent
Excellent product
Its quality food
The quality of the food itself is excellent
Easy to clean
the bowls are easy to clean
Easy to wash
Great tasting for my cat
Good food
Cats love this food
Return
0.1% Return rate 65% Fixable by listing
Portion are tiny
Tiny packets
The pouches are small
Cat Not liking these in gravy as much as her normal whiskers in jelly bought to try small packets of 50gr for morning Feed cant find 50gr packs in jelly quality looks good just very Fussy Spoilt Bengal Indoor Cat
Low quality
Extremely Poor Quality - Warning
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Food Tray questions
Answered from the same tracked data.









