How competitive is the Cat Food Tray niche on Amazon United Kingdom?

9 brands and 63 sellers compete in Cat Food Tray on Amazon United Kingdom. The top 5 Cat Food Tray products take 60% of clicks and its top 5 brands hold 92% of demand.

What does it cost to enter the Cat Food Tray niche?

Cat Food Tray sells for £13.59 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.56–£41.78. The average incumbent carries 4,218 reviews — the moat a new listing must climb.

Cat Food Tray

a small market ($78K/yr) — Cat Food Tray doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cat Food Tray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Food Tray is a £78K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.

Cat Food Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 11.5% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr6K

Search volume / yr-6.9%50K

Conversion rate11.5%

Avg price£13.59

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 63

Top-5 product click share60%

Open market8%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Cat Food Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SHEBA Sauce Lover Cat Food Trays Mixed Collection 32 x 85 g

Price: £12.01
Rating: 4.7/5
Reviews: 1,040
Age: 4y ago

SHEBA Select Slices Cat Trays Poultry Collection in Gravy 32 x 85 g

Price: £12.16
Rating: 4.7/5
Reviews: 418
Age: 4y ago

3-In-1 Cat Food And Water Bowl Set Cat Bowls With Stand Double Cat Bowls with Water Dispenser For PetFood And Water Feeder For Small Medium Dogs Cats

Price: £9.11
Rating: 4.4/5
Reviews: 2,360
Age: 3y ago

Conlun Cat Food Mat 1.2 cm Raised Edges Dog Bowl Mat for Spill Containment BPA-Free Silicone Rubber 100% Waterproof (Grey 48x30cm)

Price: £6.71
Rating: 4.7/5
Reviews: 1,367
Age: 2y ago

Sheba Classics Cat Food Trays Ocean Collection in Terrine 32x85g

Price: £11.76
Rating: 4.6/5
Reviews: 359
Age: 2y ago

Newest

by launch date

Marchul 3 in 1 Cat Bowl Cat Food Bowl Set with Water Dispenser and 2 Stainless Steel Water Bowls 15 Tilted Pet Raised Cat Bowls for Indoor Cats Small or Medium Sized Dogs Grey

Price: £10.48
Rating: 4.3/5
Reviews: 408
Age: 8mo ago

96 x 85g Sheba Sauce Lover Adult Wet Cat Food Tray Mixed Selection in Gravy

Price: £37.85
Rating: 3.5/5
Reviews: 3
Age: 9mo ago

Sheba Sauce Collection Adult Wet Cat Food Pouches Mixed Fish in Gravy 120 x 85g

Price: £41.78
Rating: 4.4/5
Reviews: 25
Age: 1y ago

Cat Food Bundle with Sauce Collection (Poultry and Fish total 24x85 gram) and 1 x 60 gram Chicken Fillet Tray plus UbiPet Lint Roller and Catnip

Price: £20.00
Rating: 4.3/5
Reviews: 12
Age: 1y ago

Sheba Sauce Lover Wet Cat Food Trays Mixed Selection in Gravy 96 x 85g Tender Meat Rich Sauce Complete Nutrition

Price: £36.84
Rating: 4.9/5
Reviews: 13
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Sheba74%
Speedy Panther6%
Conlun5%
OHMO3%
UbiPet3%
by Amazon3%
Open — no brand owns it (3 brands, 6%)

Cat Food Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR11.5%Products20Brands9Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews4,218Avg BSR#123

Top Cat Food Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cat food tray17K/yr +0.1%1.8% conv.
sheba trays7K/yr -0.8%12.7% conv.
sheba sauce collection9K/yr -23.7%6.0% conv.
cat food trays5K/yr +2.7%6.4% conv.
sheba sauce4K/yr -5.1%6.8% conv.
sheba cat food trays5K/yr -26.3%10.4% conv.
sheba sauce lover3K/yr +5.1%10.6% conv.

What reviews say buyers love and hate about Cat Food Tray

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Pet Friendly35%

“CATS love it”

Value For Money21%

“Excellent value”

Quality-Overall9%

“Excellent product”

Ease Of Cleaning6%

“Easy to clean”

Taste-Overall6%

“Great tasting for my cat”

What buyers complain about

68% of reviews

Size-Overall13%

“Portion are tiny”

Value For Money11%

“makes it poor value”

Ease Of Use9%

“I don't find the trays as easy to use”

Quality-Overall7%

“Cat Not liking these in gravy as much as her normal whiskers in jelly bought to try small packets of 50gr for morning Feed cant find 50gr packs in jelly quality looks good just very Fussy Spoilt Bengal Indoor Cat”

Smell6%

“Smelly”

Cat Food Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

51%

2Quality-Overall

3Leak-Proof

4Strength

5Functionality-Overall

Common Cat Food Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Food Tray 46/100 on Amazon United Kingdom — Skip it. The niche generates £78K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -6.9% over the last 90 days.

Cat Food Tray buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.1%.