cat food tray
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Good£0.56–£41.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.59avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,218.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£78K£78K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, cat food tray is a £78K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat food tray market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £68K–£82K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
63
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
6%
- Sheba74%
- Speedy Panther6%
- Conlun5%
- OHMO3%
- UbiPet3%
- by Amazon3%
- Open — no brand owns it (3 brands, 6%)
Demand
Weekly Amazon search volume, last 43 weeks — -6.9% search growth over the last 90 days.Top cat food tray search terms
- cat food tray17K/yr
- sheba trays7K/yr
- sheba sauce collection9K/yr
- cat food trays5K/yr
- sheba sauce4K/yr
- sheba cat food trays5K/yr
- sheba sauce lover3K/yr
Top cat food tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHEBA Sauce Lover Cat Food Trays Mixed Collection 32 x 85 g
Sheba£12.014.7★1,040 rev
SHEBA Select Slices Cat Trays Poultry Collection in Gravy 32 x 85 g
Sheba£12.164.7★418 rev
3-In-1 Cat Food And Water Bowl Set Cat Bowls With Stand Double Cat Bowls with Water Dispenser For PetFood And Water Feeder For Small Medium Dogs Cats
Speedy Panther£9.114.4★2,360 rev
Conlun Cat Food Mat 1.2 cm Raised Edges Dog Bowl Mat for Spill Containment BPA-Free Silicone Rubber 100% Waterproof (Grey 48x30cm)
Conlun£6.714.7★1,367 rev
Sheba Classics Cat Food Trays Ocean Collection in Terrine 32x85g
Sheba£11.764.6★359 rev
Newest
by launch date
Marchul 3 in 1 Cat Bowl Cat Food Bowl Set with Water Dispenser and 2 Stainless Steel Water Bowls 15 Tilted Pet Raised Cat Bowls for Indoor Cats Small or Medium Sized Dogs Grey
Marchul£10.48408 rev
96 x 85g Sheba Sauce Lover Adult Wet Cat Food Tray Mixed Selection in Gravy
Sheba£37.853 rev
Sheba Sauce Collection Adult Wet Cat Food Pouches Mixed Fish in Gravy 120 x 85g
Sheba£41.7825 rev
Cat Food Bundle with Sauce Collection (Poultry and Fish total 24x85 gram) and 1 x 60 gram Chicken Fillet Tray plus UbiPet Lint Roller and Catnip
UbiPet£20.0012 rev
Sheba Sauce Lover Wet Cat Food Trays Mixed Selection in Gravy 96 x 85g Tender Meat Rich Sauce Complete Nutrition
Sheba£36.8413 rev
Trending
90-day click momentum
Sheba Sauce Lover Cat Tray with Tuna 85 g
Sheba£0.564.7★
Marchul 3 in 1 Cat Bowl Cat Food Bowl Set with Water Dispenser and 2 Stainless Steel Water Bowls 15 Tilted Pet Raised Cat Bowls for Indoor Cats Small or Medium Sized Dogs Grey
Marchul£10.484.3★
OHMO Silicone Cat Food Mat for Food&Water Bowls 46x25cm Camo Green
OHMO£5.744.6★
96 x 85g Sheba Sauce Lover Adult Wet Cat Food Tray Mixed Selection in Gravy
Sheba£37.853.5★
Sheba Select Slices Cat Trays Poultry Collection in Gravy (4 x 8 x 85 g)
Sheba£14.104.6★
What buyers say about cat food tray
What buyers praise and complain about, mined from review topics.What buyers love
“CATS love it”
“Excellent value”
“Excellent product”
“Easy to clean”
“Great tasting for my cat”
“Lots of flavours”
“As advertised”
“Easy to use”
“The smell is potent”
“I really appreciate the convenient portion sizes — no waste and always fresh”
What buyers complain about
“Portion are tiny”
“makes it poor value”
“I don't find the trays as easy to use”
“Cat Not liking these in gravy as much as her normal whiskers in jelly bought to try small packets of 50gr for morning Feed cant find 50gr packs in jelly quality looks good just very Fussy Spoilt Bengal Indoor Cat”
“Smelly”
“i did find some really hard lumps/bones in it which was a choking hazzard”
“The bottle for water is not great”
“Much harder, large pieces, difficult even for me to cut, let alone for cats to chew”
“Only thing I find getting the silver dishes out to clean them not easy”
“Looks nice,but the plastic is cheap and not durable”
Top return reasons
Common questions
- Is cat food tray profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the cat food tray niche?
- 9 brands and 63 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in cat food tray?
- Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Use. The return rate is 0.1%.
- What does it cost to enter the cat food tray niche?
- Listings span £0.56–£41.78; the average listing price is £13.59 (sweet spot $15–$100). The average incumbent carries 4,218 reviews — the moat a new listing must climb.