Cat Food Mat
Cat Food Mat shows low returns (0.7%), but prices mostly outside the sweet spot ($2.64–$9.45) keeps it on the watch list.
Flapen Score
Is Cat Food Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cat Food Mat is a £217K/yr Amazon United Kingdom market (829K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 50/100.
Cat Food Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +2.3% over the last 90 days and 4.5% of searches end in a purchase.
£217K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Cat Food Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Reopet Silicone Pet Feeding Mat - Waterproof & Non-Slip Dog Cat Placemat
- Price
- £7.07
- Rating
- 4.6/5
- Reviews
- 45,708
- Age
- 9y ago
Conlun Cat Food Mat 1.2 cm Raised Edges Dog Bowl Mat for Spill Containment BPA-Free Silicone Rubber 100% Waterproof (Beige 48x30cm)
- Price
- £5.60
- Rating
- 4.7/5
- Reviews
- 1,367
- Age
- 2y ago
OHMO Silicone Cat Food Mat for Food&Water Bowls 46x25cm Camo Green
- Price
- £5.74
- Rating
- 4.6/5
- Reviews
- 6,630
- Age
- 3y ago
Hubulk 100% Waterproof Silicone Pet Feeding Mat with Raised Edge for Food and Water Dog Bowl Mats Cat Bowls Placemat with High Lip Protects Floor for Cats and Dogs (Gray 19L x 12W)
- Price
- £6.28
- Rating
- 4.5/5
- Reviews
- 935
- Age
- 1y ago
Hubulk Dog Feeding Mat 100% Waterproof Food Grade Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)
- Price
- £6.19
- Rating
- 4.5/5
- Reviews
- 14,070
- Age
- 9y ago
Trending
90-day click momentum
Absorbent Pet Food Mat Scalloped Edge Dog Cat Bowl Mat with Rubber Backing Quick-Dry Leather Feeding Mat for Messy Drinkers 30 x 50CM Sage Green
- Price
- £9.45
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 4mo ago
Adiwo Bowl Mat for Dog and Cat 100% Waterproof Food Mat with 8MM Raised Edges Premium Silicone with Footprints Pattern Easy to Clean Anti-Slip and Quick Dry Protect Floors (48x30cm Black)
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 8mo ago
Cath Kidston Pet Feeding Mat (40 x 28 cm) Waterproof Non-Slip Bowl Mat for Cats & Dogs Protects Against Food & Water Spills Dolly Rose Print
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 6mo ago
Banbury Luxury Cat Feeding Mat clear
- Price
- £2.64
- Rating
- 4.2/5
- Reviews
- 496
- Age
- 10y ago
QWORK 30x50cm Water Absorbent Pet Feeding Mat Pet Food Bowl Placemat Easy Clean Feeder Mat for Dogs & Cats Anti-Slip Black
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago
Newest
by launch dateAbsorbent Pet Food Mat Scalloped Edge Dog Cat Bowl Mat with Rubber Backing Quick-Dry Leather Feeding Mat for Messy Drinkers 30 x 50CM Sage Green
- Price
- £9.45
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 4mo ago
Cath Kidston Pet Feeding Mat (40 x 28 cm) Waterproof Non-Slip Bowl Mat for Cats & Dogs Protects Against Food & Water Spills Dolly Rose Print
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 6mo ago
2 Pcs Dog Cat Mats for Food Bowls (48x30CM Grey)
- Price
- £5.91
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 8mo ago
Adiwo Bowl Mat for Dog and Cat 100% Waterproof Food Mat with 8MM Raised Edges Premium Silicone with Footprints Pattern Easy to Clean Anti-Slip and Quick Dry Protect Floors (48x30cm Black)
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 8mo ago
Hubulk 100% Waterproof Silicone Pet Feeding Mat with Raised Edge for Food and Water Dog Bowl Mats Cat Bowls Placemat with High Lip Protects Floor for Cats and Dogs (Gray 16L x 10W)
- Price
- £6.46
- Rating
- 4.5/5
- Reviews
- 935
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
25 falling
Sellers
32
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
46%
Top 20: 90%
Open market
33%
- Hubulk17%
- Conlun14%
- Reopet12%
- OHMO12%
- Banbury & Co7%
- MateeyLife5%
Cat Food Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Cat Food Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat food mat129K/yr
- dog food mat102K/yr
- dog bowl mat83K/yr
- cat mat63K/yr
- cat feeding mat57K/yr
- pet food mat58K/yr
- dog feeding mat51K/yr
- cat mats for food bowls50K/yr
- dog mat for bowls46K/yr
- pet feeding mat32K/yr
What reviews say buyers love and hate about Cat Food Mat
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Easy clean”
“Overall, its a practical and good-quality mat that does exactly what I needed without any fuss”
“well worth buying”
“Just as advertised”
“fits bowls perfectly”
What buyers complain about
69% of reviews“Absolutely huge”
“Much thinner than I thought”
“Arrived dirty”
“Cheap rubbish”
“catches most drips”
Cat Food Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Food Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
