cat food mat
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.64–$9.45) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£217K£217K/yr · 829K searches
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,326.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Price range
Bad£2.64–£9.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat food mat is a £217K/yr Amazon United Kingdom market (829K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cat food mat market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £173K–£231K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.9%
- Avg brand age
- 29 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
32
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
46%
Top 20: 90%
Open market
33%
- Hubulk17%
- Conlun14%
- Reopet12%
- OHMO12%
- Banbury & Co7%
- MateeyLife5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top cat food mat search terms
- cat food mat129K/yr
- dog food mat102K/yr
- dog bowl mat83K/yr
- cat mat63K/yr
- cat feeding mat57K/yr
- pet food mat58K/yr
- dog feeding mat51K/yr
- cat mats for food bowls50K/yr
- dog mat for bowls46K/yr
- pet feeding mat32K/yr
Top cat food mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reopet Silicone Pet Feeding Mat - Waterproof & Non-Slip Dog Cat Placemat
Reopet£7.074.6★45,708 rev
Conlun Cat Food Mat 1.2 cm Raised Edges Dog Bowl Mat for Spill Containment BPA-Free Silicone Rubber 100% Waterproof (Beige 48x30cm)
Conlun£5.604.7★1,367 rev
OHMO Silicone Cat Food Mat for Food&Water Bowls 46x25cm Camo Green
OHMO£5.744.6★6,630 rev
Hubulk 100% Waterproof Silicone Pet Feeding Mat with Raised Edge for Food and Water Dog Bowl Mats Cat Bowls Placemat with High Lip Protects Floor for Cats and Dogs (Gray 19L x 12W)
Hubulk£6.284.5★935 rev
Hubulk Dog Feeding Mat 100% Waterproof Food Grade Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)
Hubulk£6.194.5★14,070 rev
Newest
by launch date
Absorbent Pet Food Mat Scalloped Edge Dog Cat Bowl Mat with Rubber Backing Quick-Dry Leather Feeding Mat for Messy Drinkers 30 x 50CM Sage Green
LYBHZDQ£9.4522 rev
Cath Kidston Pet Feeding Mat (40 x 28 cm) Waterproof Non-Slip Bowl Mat for Cats & Dogs Protects Against Food & Water Spills Dolly Rose Print
Pet Brands£3.3935 rev
2 Pcs Dog Cat Mats for Food Bowls (48x30CM Grey)
SGYKJ£5.9177 rev
Adiwo Bowl Mat for Dog and Cat 100% Waterproof Food Mat with 8MM Raised Edges Premium Silicone with Footprints Pattern Easy to Clean Anti-Slip and Quick Dry Protect Floors (48x30cm Black)
Adiwo£5.0587 rev
Hubulk 100% Waterproof Silicone Pet Feeding Mat with Raised Edge for Food and Water Dog Bowl Mats Cat Bowls Placemat with High Lip Protects Floor for Cats and Dogs (Gray 16L x 10W)
Hubulk£6.46935 rev
Trending
90-day click momentumAbsorbent Pet Food Mat Scalloped Edge Dog Cat Bowl Mat with Rubber Backing Quick-Dry Leather Feeding Mat for Messy Drinkers 30 x 50CM Sage Green
LYBHZDQ£9.454.9★
Adiwo Bowl Mat for Dog and Cat 100% Waterproof Food Mat with 8MM Raised Edges Premium Silicone with Footprints Pattern Easy to Clean Anti-Slip and Quick Dry Protect Floors (48x30cm Black)
Adiwo£5.054.6★
Cath Kidston Pet Feeding Mat (40 x 28 cm) Waterproof Non-Slip Bowl Mat for Cats & Dogs Protects Against Food & Water Spills Dolly Rose Print
Pet Brands£3.394.5★
Banbury Luxury Cat Feeding Mat clear
Banbury & Co£2.644.2★
QWORK 30x50cm Water Absorbent Pet Feeding Mat Pet Food Bowl Placemat Easy Clean Feeder Mat for Dogs & Cats Anti-Slip Black
QWORK£5.004.4★
What buyers say about cat food mat
What buyers praise and complain about, mined from review topics.What buyers love
“Easy clean”
“Overall, its a practical and good-quality mat that does exactly what I needed without any fuss”
“well worth buying”
“Just as advertised”
“fits bowls perfectly”
“Good grip”
“Great at catching spills”
“The cats love it”
“The design is cute”
“Nice colour”
What buyers complain about
“Absolutely huge”
“Much thinner than I thought”
“Arrived dirty”
“Cheap rubbish”
“catches most drips”
“a bit flimsy”
“doesnt have a material like texture - the only way I can describe it is like absorbant neoprene”
“not non-slip”
“Not worth the money at all”
“They dont absorb very much”
Top return reasons
Common questions
- Is cat food mat profitable to sell on Amazon United Kingdom?
- The niche generates £217K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cat food mat niche?
- 25 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in cat food mat?
- Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 0.7%.
- When does demand for cat food mat peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the cat food mat niche?
- Listings span £2.64–£9.45; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.