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Cat Food for Sensitive Stomachs

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 99% of clicks, so Cat Food for Sensitive Stomachs is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£578K/yr174K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
68%top-5 click share · 6 brands · 96 sellers

Flapen Score

Cat Food for Sensitive Stomachs against its category

The dotted line is the Pet Supplies average. Past it, Cat Food for Sensitive Stomachs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Food for Sensitive Stomachs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Food for Sensitive Stomachs 174K times last year and spent an estimated £578K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £578K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
15.3%
Market size, estimated
£578Ka year
Peak month
September3.8× the quietest month
Top search term
royal canin gastrointestinal cat food89K searches a year

02 · Price

A sale here is worth £21.61.

Listings sell for £21.61 on average, from £9.27 to £47.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £21.61 that is £22K to £27K a year per listing.

Average price
£21.61inside the $15 to $100 sweet spot
Price range
£9.27–£47.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£22K–£27K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Cats. It carries 1,084 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
59%
Out of stock, average day
0.0%
Average rank
#89in Cats
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,084per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Cat Food for Sensitive Stomachs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£87K£116K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

96

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • ROYAL CANIN67%
  • Royal Canin Veterinary18%
  • YYchan7%
  • Pro Plan Veterinary Diets6%
  • IAMS2%
  • affinity ADVANCE VETERINARY DIETS1%
  • Open — no brand owns it (0%)

Demand

Cat Food for Sensitive Stomachs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Cat Food for Sensitive Stomachs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin gastrointestinal cat food89K/yr
  • gastrointestinal cat food44K/yr
  • cat food for sensitive stomachs10K/yr
  • royal canin gastrointestinal cat food wet4K/yr
  • royal canin gastrointestinal cat4K/yr
  • royal canin gastrointestinal wet cat food4K/yr
  • gastrointestinal cat food wet5K/yr
  • royal canin gastrointestinal dry cat food3K/yr
  • sensitive stomach cat food4K/yr
  • cat food sensitive stomach4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Food for Sensitive Stomachs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money34%−0.06

It's not the cheapest

Stunned at the price

Not worth the price

Size-Overall13%

Larger bag

These are smaller than the tiniest pea I

Small biscuits

Smell8%−0.12

the *aroma* is aggressive

it smells awful

smells a bit. its cat food.

Flavor5%0.00

the *aroma* is aggressive

makes no mention of flavour

I cannot see what flavour it is meant to be

Indigestion4%−0.05

My Sphynx cat went through a *diarrhea era* that nearly destroyed my automatic litter box

with this particular pack our cat has stomack issues

Love

Pet Friendly30%

cats love it

Cats happy

This keeps the cat happy

Taste-Overall13%+0.99

Great food

Cats love this food

Tastes soooo good

Value For Money12%−0.06

Good value

well worth money

Reasonable price

Quality-Overall11%+0.73

Good quality food that my cats will reliably eat

Star 🌟 star 🌟 product outstanding quality for precious cats who we love treat them to these

Excellent product

Soothing/Teething4%

Good for cats with lose of weight and diarrhoea

helped manage his constipation also

This food helps his bowel

FAQ

Common Cat Food for Sensitive Stomachs questions

Answered from the same tracked data.