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Cat Flea Shampoo

Maybe

Returns run at only 0.3% of orders. But prices span $2.86–$12.61, mostly outside the sweet spot, so Cat Flea Shampoo is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£171K/yr127K searches / yr
90-day growth
+52.8%search demand this quarter
Competition
82%top-5 click share · 10 brands · 33 sellers

Flapen Score

Cat Flea Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Cat Flea Shampoo is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Flea Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Flea Shampoo 127K times last year and spent an estimated £171K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+52.8%
Conversion, latest week
14.4%
Market size, estimated
£171Ka year
Peak month
August4.4× the quietest month
Top search term
flea shampoo for cats50K searches a year

02 · Price

A sale here is worth £9.32.

Listings sell for £9.32 on average, from £2.86 to £12.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £9.32 that is £12K to £14K a year per listing.

Average price
£9.32under the $15 to $100 sweet spot
Price range
£2.86–£12.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #4 within Cats. It carries 2,161 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#4in Cats
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,161per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Cat Flea Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

33

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

8%

  • BUGALUGS43%
  • Johnsons34%
  • Buddycare5%
  • ICF4%
  • animigo3%
  • Redreo3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Cat Flea Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Search terms

Top Cat Flea Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea shampoo for cats50K/yr
  • cat flea shampoo45K/yr
  • cat flea shampoo kills fleas and eggs11K/yr
  • kitten flea shampoo9K/yr
  • flea shampoo cats5K/yr
  • flea shampoo for kittens5K/yr
  • flea shampoos for cats2K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Flea Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.15

the smell is intense

strong smell

Awful smell

Durability8%−0.12

teeth fell out on first use

Broke first time used

One of the teeth broke on the first use

Allergies8%+0.29

which can lead to further gastrointestinal irritation

It can cause severe irritation to your cat's skin, eyes, and nose

she suffers from allergies in her ears

Functionality-Overall7%−0.11

Doesnt work

Not effective

Didnt work for me

Adhesion/Stickiness5%−0.08

Sticky residue

some people have said that this has made their cat sticky

Sticky

Love

Smell26%−0.15

Doesnt smell too much

Great smell

fragrance free

Quality-Overall12%+0.67

Excellent product

Excellent seller Excellent product would recommend

Very well made excellent condition and works very well on my dogs it takes the eggs and fleas out

Advertised Vs Actual Product11%+1.21

Does what it says

Better than expected

As described

Ease Of Use9%

Easy to use

Was easy to apply

was easy to do

Pet Friendly6%

Happy fluffy kitty

Its a high-quality pet care product that has made grooming my cat much easier and more effective

Works a treat on my cats

Return

0.3% Return rate 6% Fixable by listing

Leak-Proof55%▄▅▆▃▆█

The bottle had leaked all over the bottle when it arrived

It leaked

leaked allover the box

Smell10%█▄▃▆▅▂

the smell is intense

strong smell

Awful smell

Adhesion/Stickiness6%▁▄▅█▅▃

Sticky residue

some people have said that this has made their cat sticky

Sticky

Functionality-Overall6%█▅▁▅▅▁

Doesnt work

Not effective

Didnt work for me

Value For Money3%█▁█▁▁▁

FAQ

Common Cat Flea Shampoo questions

Answered from the same tracked data.