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Cat Flea and Worm Treatment

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Cat Flea and Worm Treatment is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£121K/yr97K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
59%top-5 click share · 7 brands · 83 sellers

Flapen Score

Cat Flea and Worm Treatment against its category

The dotted line is the Pet Supplies average. Past it, Cat Flea and Worm Treatment is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Flea and Worm Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Flea and Worm Treatment 97K times last year and spent an estimated £121K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
12.3%
Market size, estimated
£121Ka year
Peak month
July1.7× the quietest month
Top search term
cat flea and worm treatment43K searches a year

02 · Price

A sale here is worth £10.17.

Listings sell for £10.17 on average, from £3.63 to £26.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.17 that is £5K to £8K a year per listing.

Average price
£10.17under the $15 to $100 sweet spot
Price range
£3.63–£26.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #6 within Cats. It carries 10,881 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#6in Cats
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,881per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cat Flea and Worm Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

83

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

2%

  • FRONTLINE33%
  • Itch24%
  • Bob Martin21%
  • Beaphar13%
  • Naqua Ltd6%
  • Pet Shield2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cat Flea and Worm Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Cat Flea and Worm Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat flea and worm treatment43K/yr
  • flea and worm treatment cat26K/yr
  • cat flea and worm treatment in one8K/yr
  • cat wormer and flea treatment all in one6K/yr
  • flea and worm treatment for cats5K/yr
  • worm and flea treatment for cats4K/yr
  • flea and wormer for cats3K/yr
  • cat worm and flea treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Flea and Worm Treatment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall47%−0.39

Doesn't work very well

It doesn't really do it job

Doesn't work

Value For Money9%+1.57

They are more expensive of course

More expensive than others

Not the cheapest

Allergies8%−0.03

Itching

Skin irritation

gets very irritated

Size-Overall4%−0.02

Too big

Very large pill

Tablet size was quite large

Indigestion4%−0.02

appetite went downhill

Vomit and diarrhea

can kill if ingested

Love

Value For Money29%+1.57

Fair price

Decent price

Great deal

Quality-Overall18%+0.94

Brilliant quality

they are reliable

it has good reviews

Advertised Vs Actual Product16%+0.90

Does what it says

Works as it should

Product as described

Ease Of Use15%+0.76

Ease of use

Easy to apply

Easy to open and apply

Pet Friendly6%

my cat does is very happy

They keep our cats free from the usual pests that can be associated with cats

Perfect for my cats

Return

0.1% Return rate 14% Fixable by listing

Functionality-Overall50%▂█▇▄▁▄

Doesn't work very well

It doesn't really do it job

Doesn't work

Value For Money14%▁▁▁▅▁█

They are more expensive of course

More expensive than others

Not the cheapest

Advertised Vs Actual Product13%█▄▁▅▁▁
Compatibility-Overall6%█▁▁▁▁▁
Escape Proof6%▁▁▁▁▁█

FAQ

Common Cat Flea and Worm Treatment questions

Answered from the same tracked data.