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Cat Flap for Glass Doors

Fail

Shoppers spend only $48K a year here, so Cat Flap for Glass Doors is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£48K/yr39K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
46%top-5 click share · 14 brands · 57 sellers

Flapen Score

Cat Flap for Glass Doors against its category

The dotted line is the Pet Supplies average. Past it, Cat Flap for Glass Doors is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Flap for Glass Doors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Flap for Glass Doors 39K times last year and spent an estimated £48K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
4.8%
Market size, estimated
£48Ka year
Peak month
September1.9× the quietest month
Top search term
cat flap for glass doors15K searches a year

02 · Price

A sale here is worth £25.92.

Listings sell for £25.92 on average, from £5.83 to £83.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.92 that is £0 to £3K a year per listing.

Average price
£25.92inside the $15 to $100 sweet spot
Price range
£5.83–£83.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #140 within Cats. It carries 3,570 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
8.3%
Average rank
#140in Cats
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,570per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cat Flap for Glass Doors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

57

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

11%

  • Cat Mate64%
  • PetSafe13%
  • Petoasis3%
  • Fdit3%
  • ZIKEBTUY3%
  • Pet Mate2%
  • Open — no brand owns it (8 brands, 11%)

Demand

Cat Flap for Glass Doors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Cat Flap for Glass Doors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat flap for glass doors15K/yr
  • cat mate cat flap14K/yr
  • window cat flap6K/yr
  • catmate cat flaps4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Flap for Glass Doors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.20

malfunctioning

It has never worked properly

Doesn't work

Ease Of Use8%+0.19

they are struggling to get used to it.

take a little while to work out how to use

Door too hard to open for cat

Quality-Overall7%+0.86

Poor stick quality

Bit of a rubbish product

Bad quality

Assembly/Installation7%

they blamed the installer

Not easy to install

Really frustrated with the set up

Size-Overall6%+1.51

when it arrived the door was tiny

Not fit for purpose

Very small

Love

Size-Overall20%+1.51

fairly straightforward to fit

Fit is perfect

Easy to fit

Quality-Overall19%+0.86

Excellent product

No complaints

Looks well made

Ease Of Use7%+0.19

Easy to use

Easy to put in

it was pretty straightforward

Value For Money7%+0.21

Good price

Great value

Excellent value

Advertised Vs Actual Product7%+0.60

Does what is says it will do

Just what I needed

As described

Return

3.7% Return rate 72% Fixable by listing

Size-Overall64%▇█▇▇▆▆

when it arrived the door was tiny

Not fit for purpose

Very small

Functionality-Overall8%▄▄▄██▆

malfunctioning

It has never worked properly

Doesn't work

Compatibility-Overall6%█▃▅▃██
Escape Proof3%▂▂█▆█▆

Cat escaped 7.5 hours after installing it

meaning the cats can't get in or out

Woke up to it being smashed outwards

Defective Material/Parts3%▄▂▇█▄▆

FAQ

Common Cat Flap for Glass Doors questions

Answered from the same tracked data.