Cat Flap
FailDemand is soft, at -14.5% this quarter, so Cat Flap is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £665K/yr592K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 50 sellers
Flapen Score
Cat Flap against its category
The dotted line is the Pet Supplies average. Past it, Cat Flap is stronger. Inside it, weaker.
Market
The Cat Flap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Flap 592K times last year and spent an estimated £665K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £665K a year.
- Searches, last 12 months
- 592K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £665Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- cat flap318K searches a year
02 · Price
A sale here is worth £27.12.
Listings sell for £27.12 on average, from £7.56 to £191.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £27.12 that is £20K to £27K a year per listing.
- Average price
- £27.12inside the $15 to $100 sweet spot
- Price range
- £7.56–£191.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £20K–£27K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #45 within Cats. It carries 6,908 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 95%
- Out of stock, average day
- 11.1%
- Average rank
- #45in Cats
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,908per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Cat Flap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PetSafe Manual 4 Way Locking Classic Cat Flap White with Tunnel
- Price
- £14.01
- Rating
- 4.5/5
- Reviews
- 9,638
- Age
- 19y ago

Lessmon Cat Door M 4-Way Lock Outer Size 5.98x5.7in
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 549
- Age
- 3y ago

PetSafe Original 2 Way Pet Door Small White
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 15,455
- Age
- 13y ago

PetSafe Original 2 Way Pet Door Medium White
- Price
- £20.74
- Rating
- 4.4/5
- Reviews
- 15,455
- Age
- 19y ago

Cat Mate Lockable Cat Flap Easy Fitting Fast Installation Extremely Durable Tamper Proof Draught Excluder Weatherproof Convenient Silent - White
- Price
- £8.93
- Rating
- 4.5/5
- Reviews
- 4,751
- Age
- 18y ago
Trending
estimated 90-day click momentum
Pet Screen Door Magnetic Lock for Small Dogs and Cats
- Price
- £7.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Hachacha Cat Door Flap for Exterior/Interior Door Size M
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

PetSafe Microchip Cat Door - Exterior or Interior Cat Flap - Multi-User RFID Access for up to 40 Pets - 4-Way Locking Weatherproof DIY Easy Install - White
- Price
- £50.44
- Rating
- 4.1/5
- Reviews
- 18,993
- Age
- 8y ago

Cat Mate Rotary 4-Way-Locking Cat Flap (358) - Versatile Lockable Door for Small to Average-Sized Cats for Single/Multiple Glazing UPVC Wall and Wood Grey
- Price
- £16.18
- Rating
- 4.6/5
- Reviews
- 1,424
- Age
- 3y ago

Cat Mate Lockable Cat Flap Easy Fitting Fast Installation Extremely Durable Tamper Proof Draught Excluder Weatherproof Convenient Silent - White
- Price
- £8.93
- Rating
- 4.5/5
- Reviews
- 4,751
- Age
- 18y ago
Newest
by launch date
Pet Screen Door Magnetic Lock for Small Dogs and Cats
- Price
- £7.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Hachacha Cat Door Flap for Exterior/Interior Door Size M
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

ZeroMOUSE 2.0 Smart AddOn for Microchip Cat Flaps | PreyDetection Module (Mice & Birds) for MicrochipActivated/Electronic CatFlaps | App Control | Weatherproof | Fast Easy Install
- Price
- £191.37
- Rating
- 4.1/5
- Reviews
- 243
- Age
- 12mo ago

Cat Mate Rotary 4-Way-Locking Cat Flap (358) - Versatile Lockable Door for Small to Average-Sized Cats for Single/Multiple Glazing UPVC Wall and Wood Grey
- Price
- £16.18
- Rating
- 4.6/5
- Reviews
- 1,424
- Age
- 3y ago

Lessmon Cat Door M 4-Way Lock Outer Size 5.98x5.7in
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 549
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
50
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 98%
Open market
6%
- PetSafe50%
- Cat Mate17%
- Lessmon14%
- Hachacha7%
- EASY JOY3%
- CEESC2%
- Open — no brand owns it (4 brands, 6%)
Demand
Cat Flap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Cat Flap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat flap318K/yr
- cat flaps for upvc door43K/yr
- cat door36K/yr
- petsafe cat flap31K/yr
- cat flaps29K/yr
- cat doors & enclosures16K/yr
- catflap18K/yr
- cat flaps for wooden doors24K/yr
- petsafe14K/yr
- staywell cat flap8K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Flap
We read the reviews and the return reasons for every product selling here.
“the sensor not working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Flap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









