Cat Flap
FailDemand is soft, at -14.5% this quarter, so Cat Flap is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £665K/yr592K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 50 sellers
Flapen Score
Cat Flap against its category
The dotted line is the Pet Supplies average. Past it, Cat Flap is stronger. Inside it, weaker.
Market
The Cat Flap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Flap 592K times last year and spent an estimated £665K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £665K a year.
- Searches, last 12 months
- 592K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £665Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- cat flap318K searches a year
02 · Price
A sale here is worth £27.12.
Listings sell for £27.12 on average, from £7.56 to £191.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £27.12 that is £20K to £27K a year per listing.
- Average price
- £27.12inside the $15 to $100 sweet spot
- Price range
- £7.56–£191.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £20K–£27K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #45 within Cats. It carries 6,908 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 95%
- Out of stock, average day
- 11.1%
- Average rank
- #45in Cats
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,908per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Cat Flap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PetSafe Manual 4 Way Locking Classic Cat Flap White with Tunnel
- Price
- £14.01
- Rating
- 4.5/5
- Reviews
- 9,638
- Age
- 19y ago

Lessmon Cat Door M 4-Way Lock Outer Size 5.98x5.7in
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 549
- Age
- 3y ago

PetSafe Original 2 Way Pet Door Small White
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 15,455
- Age
- 13y ago

PetSafe Original 2 Way Pet Door Medium White
- Price
- £20.74
- Rating
- 4.4/5
- Reviews
- 15,455
- Age
- 19y ago

Cat Mate Lockable Cat Flap Easy Fitting Fast Installation Extremely Durable Tamper Proof Draught Excluder Weatherproof Convenient Silent - White
- Price
- £8.93
- Rating
- 4.5/5
- Reviews
- 4,751
- Age
- 18y ago
Trending
90-day click momentum
Pet Screen Door Magnetic Lock for Small Dogs and Cats
- Price
- £7.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Hachacha Cat Door Flap for Exterior/Interior Door Size M
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

PetSafe Microchip Cat Door - Exterior or Interior Cat Flap - Multi-User RFID Access for up to 40 Pets - 4-Way Locking Weatherproof DIY Easy Install - White
- Price
- £50.44
- Rating
- 4.1/5
- Reviews
- 18,993
- Age
- 8y ago

Cat Mate Rotary 4-Way-Locking Cat Flap (358) - Versatile Lockable Door for Small to Average-Sized Cats for Single/Multiple Glazing UPVC Wall and Wood Grey
- Price
- £16.18
- Rating
- 4.6/5
- Reviews
- 1,424
- Age
- 3y ago

Cat Mate Lockable Cat Flap Easy Fitting Fast Installation Extremely Durable Tamper Proof Draught Excluder Weatherproof Convenient Silent - White
- Price
- £8.93
- Rating
- 4.5/5
- Reviews
- 4,751
- Age
- 18y ago
Newest
by launch date
Pet Screen Door Magnetic Lock for Small Dogs and Cats
- Price
- £7.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Hachacha Cat Door Flap for Exterior/Interior Door Size M
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

ZeroMOUSE 2.0 Smart AddOn for Microchip Cat Flaps | PreyDetection Module (Mice & Birds) for MicrochipActivated/Electronic CatFlaps | App Control | Weatherproof | Fast Easy Install
- Price
- £191.37
- Rating
- 4.1/5
- Reviews
- 243
- Age
- 12mo ago

Cat Mate Rotary 4-Way-Locking Cat Flap (358) - Versatile Lockable Door for Small to Average-Sized Cats for Single/Multiple Glazing UPVC Wall and Wood Grey
- Price
- £16.18
- Rating
- 4.6/5
- Reviews
- 1,424
- Age
- 3y ago

Lessmon Cat Door M 4-Way Lock Outer Size 5.98x5.7in
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 549
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
50
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
6%
- PetSafe50%
- Cat Mate17%
- Lessmon14%
- Hachacha7%
- EASY JOY3%
- CEESC2%
- Open — no brand owns it (4 brands, 6%)
Demand
Cat Flap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Cat Flap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat flap318K/yr
- cat flaps for upvc door43K/yr
- cat door36K/yr
- petsafe cat flap31K/yr
- cat flaps29K/yr
- cat doors & enclosures16K/yr
- catflap18K/yr
- cat flaps for wooden doors24K/yr
- petsafe14K/yr
- staywell cat flap8K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Flap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the sensor not working
malfunctioning
Doesn't work
but only last about a year
Broken under 2 months
Stopped working after a week
Not Fit for Purpose
It is a bit small
The cat flap is smaller than our old one
Door too hard to open for cat
take a little while to work out how to use
they are struggling to get used to it.
Cheap for a reason
All in all not a very reliable product
Bad quality
Love
Fitted easily
Easy to fit
perfect fit
Looks well made
Excellent product
No complaints
Good for the price
Excellent value
well worth the money
Easy to install
Easy to set up
It was easy to install
Does what is says it will do
It works doing everything it should do Ive just got to to in courage my cat use it now
As described
Return
4.8% Return rate 72% Fixable by listing
Not Fit for Purpose
It is a bit small
The cat flap is smaller than our old one
the sensor not working
malfunctioning
Doesn't work
Cat escaped 7.5 hours after installing it
meaning the cats can't get in or out
Woke up to it being smashed outwards
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Flap questions
Answered from the same tracked data.









