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Cat Flap

Fail

Demand is soft, at -14.5% this quarter, so Cat Flap is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£665K/yr592K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
54%top-5 click share · 10 brands · 50 sellers

Flapen Score

Cat Flap against its category

The dotted line is the Pet Supplies average. Past it, Cat Flap is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Flap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Flap 592K times last year and spent an estimated £665K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £665K a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
4.1%
Market size, estimated
£665Ka year
Peak month
November1.6× the quietest month
Top search term
cat flap318K searches a year

02 · Price

A sale here is worth £27.12.

Listings sell for £27.12 on average, from £7.56 to £191.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £27.12 that is £20K to £27K a year per listing.

Average price
£27.12inside the $15 to $100 sweet spot
Price range
£7.56–£191.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£20K–£27K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #45 within Cats. It carries 6,908 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
11.1%
Average rank
#45in Cats
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,908per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cat Flap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£100K£133K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

50

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

6%

  • PetSafe50%
  • Cat Mate17%
  • Lessmon14%
  • Hachacha7%
  • EASY JOY3%
  • CEESC2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Cat Flap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Cat Flap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat flap318K/yr
  • cat flaps for upvc door43K/yr
  • cat door36K/yr
  • petsafe cat flap31K/yr
  • cat flaps29K/yr
  • cat doors & enclosures16K/yr
  • catflap18K/yr
  • cat flaps for wooden doors24K/yr
  • petsafe14K/yr
  • staywell cat flap8K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Flap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.16

the sensor not working

malfunctioning

Doesn't work

Durability10%−0.08

but only last about a year

Broken under 2 months

Stopped working after a week

Size-Overall9%+1.55

Not Fit for Purpose

It is a bit small

The cat flap is smaller than our old one

Ease Of Use7%−0.02

Door too hard to open for cat

take a little while to work out how to use

they are struggling to get used to it.

Quality-Overall7%+0.87

Cheap for a reason

All in all not a very reliable product

Bad quality

Love

Size-Overall23%+1.55

Fitted easily

Easy to fit

perfect fit

Quality-Overall18%+0.87

Looks well made

Excellent product

No complaints

Value For Money11%+0.88

Good for the price

Excellent value

well worth the money

Assembly/Installation9%+0.30

Easy to install

Easy to set up

It was easy to install

Advertised Vs Actual Product6%+0.43

Does what is says it will do

It works doing everything it should do Ive just got to to in courage my cat use it now

As described

Return

4.8% Return rate 72% Fixable by listing

Size-Overall64%▇███▇▇

Not Fit for Purpose

It is a bit small

The cat flap is smaller than our old one

Functionality-Overall7%▇▆▄▇█▇

the sensor not working

malfunctioning

Doesn't work

Escape Proof5%▆█▇▅▅▅

Cat escaped 7.5 hours after installing it

meaning the cats can't get in or out

Woke up to it being smashed outwards

Compatibility-Overall5%█▆▅▄▇█
Defective Material/Parts3%▆▃▆█▆▆

FAQ

Common Cat Flap questions

Answered from the same tracked data.