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Cat Diarrhea Treatment

Fail

The top 5 products take 77% of clicks, so Cat Diarrhea Treatment is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£145K/yr62K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
77%top-5 click share · 8 brands · 34 sellers

Flapen Score

Cat Diarrhea Treatment against its category

The dotted line is the Pet Supplies average. Past it, Cat Diarrhea Treatment is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Diarrhea Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Diarrhea Treatment 62K times last year and spent an estimated £145K. The top 5 brands take 92% of clicks. Demand peaks in Apr–Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

20.6% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
20.6%
Market size, estimated
£145Ka year
Peak month
June1.8× the quietest month
Top search term
cat diarrhea treatment19K searches a year

02 · Price

A sale here is worth £11.34.

Listings sell for £11.34 on average, from £3.61 to £25.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £11.34 that is £11K to £14K a year per listing.

Average price
£11.34under the $15 to $100 sweet spot
Price range
£3.61–£25.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Cats. It carries 4,570 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Cats
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,570per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Cat Diarrhea Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£65K£87K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

34

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Protexin Veterinary51%
  • Protexin27%
  • Remedime5%
  • Duke & Co5%
  • HUALIJIA4%
  • Zanipro3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Cat Diarrhea Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Cat Diarrhea Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat diarrhea treatment19K/yr
  • protexin for cats13K/yr
  • prokolin for cats10K/yr
  • pro kolin cats9K/yr
  • diarrhea relief for cats3K/yr
  • pro kolin advanced for cats3K/yr
  • pro kolin for cats2K/yr
  • pro-kolin for cats2K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Diarrhea Treatment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%

expensive

Slightly cheaper than one i usually buy

Very expensive

Indigestion12%−0.06

My Sprocker had been suffering from diarrhea for two days

they had an upset tummy

My cat was vomiting nearly every day for no apparent reason

Functionality-Overall10%−0.01

Doesn't Work

had their meds which didnt work at all

Not applicable

Color6%−0.03

Green/grey colour that is a bit gritty

color is very unappealing

Taste-Overall6%

Dog seems to hate the taste

they don't prefer the taste of this one to the one from the vets

He doesnt like the taste though it helps him with his tummy issues

Love

Value For Money18%

Excellent price

Value for money

Good value for money

Quality-Overall15%+1.36

After seeing the positive reviews

Good quality

Fantastic product

Advertised Vs Actual Product11%+0.38

Does what it says on the box

Just what I needed

Exactly as described

Pet Friendly10%

Used this for my dogs its good

Good for my cat

My cat loves it

Ease Of Use9%+0.54

Easy to use

Easy to open the capsules

Easy to measure and administer

Return

0.1% Return rate 14% Fixable by listing

Functionality-Overall52%▁▆▅▆▃█

Doesn't Work

had their meds which didnt work at all

Not applicable

Defective Material/Parts14%▁█▄▁█▁

Tube was broken so not been able to use it

Advertised Vs Actual Product10%▁▁▁▁█▁

only awarding 1 star due Amazon sending something that doesn't match the website pictures as shown

any company that can allow a product to be available for purchase for animals with a typo like this in the dosage instructions has lost my trust immediately

Amazon didn't send the new look product as shown in the website pictures

Size-Overall5%█▁▁▁▁▁
Material Quality5%▁▁█▁▁▁

FAQ

Common Cat Diarrhea Treatment questions

Answered from the same tracked data.