Cat Dental Treats
FailPrices span $1.18–$13.18, mostly outside the sweet spot, so Cat Dental Treats is a Fail.
- Flapen Score
- 40 / 100Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 5040
- Market size
- £85K/yr80K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 85 sellers
Flapen Score
Cat Dental Treats against its category
The dotted line is the Pet Supplies average. Past it, Cat Dental Treats is stronger. Inside it, weaker.
Market
The Cat Dental Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Dental Treats 80K times last year and spent an estimated £85K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
17.5% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 17.5%
- Market size, estimated
- £85Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- cat dental treats42K searches a year
02 · Price
A sale here is worth £6.11.
Listings sell for £6.11 on average, from £1.18 to £13.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.11 that is £6K to £8K a year per listing.
- Average price
- £6.11under the $15 to $100 sweet spot
- Price range
- £1.18–£13.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Cats. It carries 1,633 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 62%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Cats
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,633per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Cat Dental Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Purina Dentalife Dental Treats For Cats Bundle; Savory Salmon And Tasty Chicken
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 2,700
- Age
- 10y ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

WHISKAS Dentabites 40g (Pack of 6) Adult Cat Treats with Chicken
- Price
- £5.06
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 1y ago

PURINA Dentalife Dental Treats for Cats | Bundle of 6 | Chicken 40g x 3 and Salmon 40g x 3
- Price
- £9.76
- Rating
- 4.7/5
- Reviews
- 509
- Age
- 4y ago

ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago
Trending
90-day click momentum
ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago

Redreo Cat Silvervine Chew Sticks 3pcs Natural Cat Teeth Nip Cleaning Catnip Toys for Indoor Cats Kitten Teething and Stress
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 1,587
- Age
- 1y ago

DENTALIFE Dental Chicken Cat Treats 40g
- Price
- £1.58
- Rating
- 4.7/5
- Reviews
- 450
- Age
- 7y ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

DENTALIFE Dental Chicken Cat Treats 40g (Pack of 8)
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 6y ago
Newest
by launch date
ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 6,408
- Age
- 1mo ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

Redreo Cat Silvervine Chew Sticks 3pcs Natural Cat Teeth Nip Cleaning Catnip Toys for Indoor Cats Kitten Teething and Stress
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 1,587
- Age
- 1y ago

WHISKAS Dentabites 40g (Pack of 6) Adult Cat Treats with Chicken
- Price
- £5.06
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 1y ago

ProDen PlaqueOff Dental Bites for Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and - Improve Overall Oral Health - Salmon Flavor 60g
- Price
- £6.57
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
85
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
9%
- Purina24%
- Scrumbles19%
- whiskas17%
- ProDen PlaqueOff11%
- PURINA10%
- Dentalife9%
- Open — no brand owns it (3 brands, 9%)
Demand
Cat Dental Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cat Dental Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat dental treats42K/yr
- cat teeth cleaning treats7K/yr
- dental cat treats6K/yr
- dentabites for cats7K/yr
- dental treats for adult cats5K/yr
- whiskas dentabites for cats4K/yr
- dentabites3K/yr
- dental treats for cats3K/yr
- cat breath freshener treats3K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Dental Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit pricey
They are quite expensive
slightly overpriced
This does not work
NOT WORKING WITH MY CAT
ineffective
Packet was bigger than I expected
They seem quite big though for his mouth
Small
Smells strong
It has a very fishy smell which may be off putting for some
I couldn't smell anything from the product
Not to cat's taste
Mustn't taste very nice as my cats won't eat their food with this in
Amazon are asking me about the taste 😋, no idea
Love
CATS LOVE IT
Great for the cat
Cat approved
Good price
Great Value
Decent price
keeps them entertained for a bit
My cats love this toy
Excellent toy
taste great
Nice treats
taste great to my cats
Excellent Product
Nice toy, well made
No complains at all
Return
0.0% Return rate 29% Fixable by listing
Smells strong
It has a very fishy smell which may be off putting for some
I couldn't smell anything from the product
Packet was bigger than I expected
They seem quite big though for his mouth
Small
Lack of quality control
The quality is very poorly made
Not the best quality fell to bits first play time
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Dental Treats questions
Answered from the same tracked data.









