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Cat Dental Treats

Fail

Prices span $1.18–$13.18, mostly outside the sweet spot, so Cat Dental Treats is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£85K/yr80K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
77%top-5 click share · 9 brands · 85 sellers

Flapen Score

Cat Dental Treats against its category

The dotted line is the Pet Supplies average. Past it, Cat Dental Treats is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Dental Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Dental Treats 80K times last year and spent an estimated £85K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
17.5%
Market size, estimated
£85Ka year
Peak month
April1.4× the quietest month
Top search term
cat dental treats42K searches a year

02 · Price

A sale here is worth £6.11.

Listings sell for £6.11 on average, from £1.18 to £13.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.11 that is £6K to £8K a year per listing.

Average price
£6.11under the $15 to $100 sweet spot
Price range
£1.18–£13.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Cats. It carries 1,633 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#16in Cats
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,633per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cat Dental Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

85

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

9%

  • Purina24%
  • Scrumbles19%
  • whiskas17%
  • ProDen PlaqueOff11%
  • PURINA10%
  • Dentalife9%
  • Open — no brand owns it (3 brands, 9%)

Demand

Cat Dental Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Dental Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat dental treats42K/yr
  • cat teeth cleaning treats7K/yr
  • dental cat treats6K/yr
  • dentabites for cats7K/yr
  • dental treats for adult cats5K/yr
  • whiskas dentabites for cats4K/yr
  • dentabites3K/yr
  • dental treats for cats3K/yr
  • cat breath freshener treats3K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Dental Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%−0.07

Bit pricey

They are quite expensive

slightly overpriced

Functionality-Overall10%−0.12

This does not work

NOT WORKING WITH MY CAT

ineffective

Size-Overall10%

Packet was bigger than I expected

They seem quite big though for his mouth

Small

Smell9%−0.06

Smells strong

It has a very fishy smell which may be off putting for some

I couldn't smell anything from the product

Taste-Overall6%+0.26

Not to cat's taste

Mustn't taste very nice as my cats won't eat their food with this in

Amazon are asking me about the taste 😋, no idea

Love

Pet Friendly46%

CATS LOVE IT

Great for the cat

Cat approved

Value For Money11%−0.07

Good price

Great Value

Decent price

Fun/Entertainment Experience8%+0.14

keeps them entertained for a bit

My cats love this toy

Excellent toy

Taste-Overall6%+0.26

taste great

Nice treats

taste great to my cats

Quality-Overall5%−0.08

Excellent Product

Nice toy, well made

No complains at all

Return

0.0% Return rate 29% Fixable by listing

Smell36%▁▁▁▃▅█

Smells strong

It has a very fishy smell which may be off putting for some

I couldn't smell anything from the product

Size-Overall29%▁█▁▃▁▁

Packet was bigger than I expected

They seem quite big though for his mouth

Small

Ease Of Chewing/Swallowing14%▁▁▁█▁▁
Quality-Overall14%

Lack of quality control

The quality is very poorly made

Not the best quality fell to bits first play time

Escape Proof7%▁▁▁▁█▁

FAQ

Common Cat Dental Treats questions

Answered from the same tracked data.