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Cat Cone

Fail

Prices span $3.22–$11.62, mostly outside the sweet spot, so Cat Cone is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£154K/yr381K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
43%top-5 click share · 30 brands · 36 sellers

Flapen Score

Cat Cone against its category

The dotted line is the Pet Supplies average. Past it, Cat Cone is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Cone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Cone 381K times last year and spent an estimated £154K. The top 5 brands take 54% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
6.3%
Market size, estimated
£154Ka year
Peak month
February1.4× the quietest month
Top search term
cat cone126K searches a year

02 · Price

A sale here is worth £6.40.

Listings sell for £6.40 on average, from £3.22 to £11.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £6.40 that is £2K to £3K a year per listing.

Average price
£6.40under the $15 to $100 sweet spot
Price range
£3.22–£11.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #31 within Cats. It carries 1,875 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#31in Cats
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,875per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Cat Cone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

36

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

43%

Top 20: 82%

Open market

39%

  • Vinuwu14%
  • THKOFPET13%
  • Avont10%
  • Supet9%
  • YBEATY9%
  • XIELBIS7%

Demand

Cat Cone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Cone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat cone126K/yr
  • cat cones to stop licking51K/yr
  • soft cat cone24K/yr
  • cat donut collar23K/yr
  • cat recovery collar21K/yr
  • cat cone collar22K/yr
  • soft cat collar13K/yr
  • soft cone for cats14K/yr
  • cat cone collar soft12K/yr
  • inflatable cat collar9K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Cone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.41

Extremely small

Too big

Not fit for purpose

Functionality-Overall9%−0.14

Doesnt work

limited function

Therefore fails in its primary purpose

Quality-Overall7%−0.08

Bad quality

Flimsy quality cones

Garbage

Ease Of Use5%+0.26

It was difficult to put on

Terrible, cat can remove it easily

Too easy to open

Durability4%−0.06

Lasted 10 minutes before pulled off

its already broken

some of the fibres are fraying so may not last too long

Love

Comfort-Overall18%+1.39

Comfortable and adorable

comfortable to wear

Cats comfortable

Soft Feel13%

This is soft and adjustable

Nice and soft and easy to get on,

It's very soft

Size-Overall9%−0.41

Easy fit

Easy to fit

fits just as expected with following the guidelines

Quality-Overall9%−0.08

Great quality, super cute cat colllar

Excellent Product

Good Quality and soft

Ease Of Use8%+0.26

easy to put on

Easy to use

easy to apply

Return

4.5% Return rate 84% Fixable by listing

Size-Overall79%█▇████

Extremely small

Too big

Not fit for purpose

Functionality-Overall5%▇█▆▇▄▅

Doesnt work

limited function

Therefore fails in its primary purpose

Escape Proof3%▄█▇▆▃▅

unfortunately my cat escaped from it within a matter of minutes even though the cords were pulled as tight as they could be without choking him

he managed to get his foot stuck on one occasion though he was trying to scratch

M. I.A. Cat escaped the house with it on, returned 6 hours later nakedness and unimpressed

Advertised Vs Actual Product2%▃▆▅▆██

sizes not as described

Not as described

I stupidly thought it was as shown it is. not

Quality-Overall1%▇▄█▂▃▃

Bad quality

Flimsy quality cones

Garbage

FAQ

Common Cat Cone questions

Answered from the same tracked data.