Cat Collar

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+26.8%

Conversion, latest week

5.8%

Market size, estimated

£399Ka year

Peak month

September1.5× the quietest month

Top search term

cat collar572K searches a year

Listings sell for £5.18 on average, from £2.76 to £11.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £5.18 that is £6K to £8K a year per listing.

Average price

£5.18under the $15 to $100 sweet spot

Price range

£2.76–£11.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

£6K–£8K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #40 within Cats. It carries 2,620 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

89%

Out of stock, average day

7.5%

Average rank

#40in Cats

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,620per listing

Listings tracked

45

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months