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Cat Clothes

Fail

Demand is soft, at -38.5% this quarter, so Cat Clothes is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£26K/yr337K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
30%top-5 click share · 54 brands · 102 sellers

Flapen Score

Cat Clothes against its category

The dotted line is the Pet Supplies average. Past it, Cat Clothes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Clothes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Clothes 337K times last year and spent an estimated £26K. The top 5 brands take 33% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
1.1%
Market size, estimated
£26Ka year
Top search term
cat clothes77K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £3.09 to £16.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.07 that is £0 to £707 a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£3.09–£16.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£707
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #72 within Cats. It carries 241 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
24.6%
Average rank
#72in Cats
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
70

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cat Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£528£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

54 falling

Sellers

102

Top-5 brand share

33%

Top 20: 73%

Top-5 click share

30%

Top 20: 63%

Open market

63%

  • HUNYA9%
  • WLLHYF7%
  • XIAOYU7%
  • KASESSS5%
  • Teaaha5%
  • Tabanzhe4%

Demand

Cat Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Cat Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat clothes77K/yr
  • cat clothing32K/yr
  • cat outfit34K/yr
  • kitten clothes18K/yr
  • cat jumper49K/yr
  • cat outfits13K/yr
  • cat clothes for cats only16K/yr
  • cat jumpers for cats only27K/yr
  • cat coat21K/yr
  • kitten outfit6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Clothes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.77

Ridiculously small

Sizing not right

Too big

Quality-Overall6%+0.96

Cheap and works

Really poor quality

Absolutely awful, cheap quality

Material Quality3%−0.05

Not good material

It's not fleece

Comfort-Overall2%+0.20

Comfortable or not

uncomfortable cone after surgery

Durability2%0.00

Purchased for my cat Indy post-surgery because the plastic cone lasted approximately three minutes before she started reversing into furniture

at first kept falling on her side

Lasted 1 night

Love

Size-Overall25%−0.77

Fits really well

Fits my cat alright

seems true to size

Quality-Overall19%+0.96

Beautiful quality

The quality and pattern are really nice

Good quality and help with recovery

Value For Money6%+0.34

Worth buying

Good value for money

Good price

Ease Of Use6%+0.96

Easy to put on the cat

Easy to put on

Easy for them to use litter tray too

Soft Feel6%

It is soft and fluffy and feels luxurious

Cute and soft

soft material

Return

5.0% Return rate 94% Fixable by listing

Size-Overall92%██████

Ridiculously small

Sizing not right

Too big

Quality-Overall1%▁▇▄▄▃█

Cheap and works

Really poor quality

Absolutely awful, cheap quality

Escape Proof1%▁▇▅█▅▄
Functionality-Overall1%█▁█▅▅▃
Advertised Vs Actual Product1%▃▆▄█▅▃

FAQ

Common Cat Clothes questions

Answered from the same tracked data.