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Cat Clothes

Fail

Demand is soft, at -38.5% this quarter, so Cat Clothes is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£26K/yr337K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
30%top-5 click share · 54 brands · 102 sellers

Flapen Score

Cat Clothes against its category

The dotted line is the Pet Supplies average. Past it, Cat Clothes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Clothes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Clothes 337K times last year and spent an estimated £26K. The top 5 brands take 33% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
1.1%
Market size, estimated
£26Ka year
Top search term
cat clothes77K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £3.09 to £16.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.07 that is £0 to £707 a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£3.09–£16.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£707
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #72 within Cats. It carries 241 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
24.6%
Average rank
#72in Cats
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
70

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cat Clothes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£528£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

54 falling

Sellers

102

Est. top-5 brand share

33%

Top 20: 73%

Est. top-5 click share

30%

Top 20: 63%

Open market

63%

  • HUNYA9%
  • WLLHYF7%
  • XIAOYU7%
  • KASESSS5%
  • Teaaha5%
  • Tabanzhe4%

Demand

Cat Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Cat Clothes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat clothes77K/yr
  • cat clothing32K/yr
  • cat outfit34K/yr
  • kitten clothes18K/yr
  • cat jumper49K/yr
  • cat outfits13K/yr
  • cat clothes for cats only16K/yr
  • cat jumpers for cats only27K/yr
  • cat coat21K/yr
  • kitten outfit6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Clothes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
53%of negative reviews mention “Size-Overall”
5.0%of orders come back
“Ridiculously small”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cat Clothes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data