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Cat Clippers for Matted Fur

Fail

Demand is soft, at -12.5% this quarter, so Cat Clippers for Matted Fur is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£160K/yr110K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
76%top-5 click share · 8 brands · 28 sellers

Flapen Score

Cat Clippers for Matted Fur against its category

The dotted line is the Pet Supplies average. Past it, Cat Clippers for Matted Fur is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Clippers for Matted Fur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Clippers for Matted Fur 110K times last year and spent an estimated £160K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
9.1%
Market size, estimated
£160Ka year
Peak month
July1.6× the quietest month
Top search term
cat clippers29K searches a year

02 · Price

A sale here is worth £15.88.

Listings sell for £15.88 on average, from £8.22 to £26.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £15.88 that is £8K to £12K a year per listing.

Average price
£15.88inside the $15 to $100 sweet spot
Price range
£8.22–£26.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #85 within Cats. It carries 1,854 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#85in Cats
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,854per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cat Clippers for Matted Fur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

28

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • oneisall57%
  • Bautrium18%
  • BARBERBOSS11%
  • Fyeme4%
  • PAPMINI3%
  • Cussity3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Cat Clippers for Matted Fur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cat Clippers for Matted Fur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat clippers29K/yr
  • cat shaver13K/yr
  • cat clippers for matted fur12K/yr
  • cat trimmer9K/yr
  • cat hair trimmer8K/yr
  • cat grooming clippers6K/yr
  • cat fur trimmer7K/yr
  • cat trimmer for long hair silent6K/yr
  • cat shaver for matted fur7K/yr
  • pet shaver for cats5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Clippers for Matted Fur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.11

Poor quality

They are not even DIY quality

am replacing with better quality

Size-Overall11%−0.06

Not fit for purpose

Small

Too wide

Durability7%−0.06

Terrible died in 5 mins

its already breaking

it simply falls off - repeatedly

Functionality-Overall7%−0.03

The charger is not working

stopped working rubbish

Did not work well

Advertised Vs Actual Product7%

they aren't as impressive as the advert suggests

Not as described

Inaccurate description

Love

Ease Of Use20%+1.59

Very easy to use

Easy to hold

Easy to operate

Value For Money16%+1.45

Amazing Value

Definitely worth the price

Good value

Quality-Overall14%−0.11

Life saving quality product

Build quality appears to be excellent

Excellent product

Advertised Vs Actual Product7%

Does the job perfectly

Better than i expected

it works as I expected

Charging6%+0.31

holds its charge well

Charges great

Easy to use and charge up

Return

1.2% Return rate 29% Fixable by listing

Functionality-Overall26%█▄▄▆▆▄

The charger is not working

stopped working rubbish

Did not work well

Size-Overall17%▆▇▆▄▄█

Not fit for purpose

Small

Too wide

Charging8%▁▅█▄▄▃

It would be better rechargeable

Charger Not Working

the charging socket on the unit itself is NOT USB

Advertised Vs Actual Product8%▆▄▅█▆▄

they aren't as impressive as the advert suggests

Not as described

Inaccurate description

Quality-Overall5%▁▃▇▅██

Poor quality

They are not even DIY quality

am replacing with better quality

FAQ

Common Cat Clippers for Matted Fur questions

Answered from the same tracked data.