Cat Calming

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months

158K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

8.8%

Market size, estimated

£182Ka year

Peak month

August5.7× the quietest month

Top search term

cat calming47K searches a year

Listings sell for £13.11 on average, from £1.18 to £26.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £13.11 that is £3K to £7K a year per listing.

Average price

£13.11under the $15 to $100 sweet spot

Price range

£1.18–£26.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£3K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #34 within Cats. It carries 3,195 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#34in Cats

Average rating

4.14 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,195per listing

Listings tracked

31

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months