Cat Calming
Cat Calming shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cat Calming profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cat Calming is a £182K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep–Nov. Verdict: Worth a look — 57/100.
Cat Calming: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.8% over the last 90 days and 8.8% of searches end in a purchase.
£182K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 31 products
Top Cat Calming products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zylkene Calming Supplements for Cats & Dogs up to 10kg 75mg | Promotes Relaxation | Helps Pets cope with Short-Term challenging situations: Loud Noises | Easily Administered | 20 Capsules
- Price
- £10.13
- Rating
- 4.1/5
- Reviews
- 3,138
- Age
- 12y ago
Zylkene Calming Supplements for Medium Dogs (10 to 30kg) 225mg | Promotes Relaxation | Helps Pets cope with short-term challenging situations: Loud Noises | Easily administered | 20 capsules
- Price
- £18.05
- Rating
- 4.0/5
- Reviews
- 891
- Age
- 12y ago
Scrumbles Calming Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.6/5
- Reviews
- 720
- Age
- 1y ago
Happy Snack by FELIWAY Delicious Calming Creamy Cat Treats 6 snack sticks - Helps cats feel calmer and promotes bonding
- Price
- £4.32
- Rating
- 4.5/5
- Reviews
- 3,175
- Age
- 2y ago
FELIWAY Classic 30 Day Cat Calming Plug In Pheromone Diffuser Starter Kit 48ml - Helps Solve Common Signs of Stress in Cats & Kittens Veterinary Recommended Clinically Proven
- Price
- £16.98
- Rating
- 4.2/5
- Reviews
- 38,574
- Age
- 18y ago
Trending
90-day click momentum
Cat Calming Spray 60ml Drug-Free Cat Calming Pheromones Spray Anxiety Relief and Reduces Stress During Travel Relieve Anxiety and Soothe Multi-Cat 100% Safe & Effective Formula for Cats (2 Pcs)
- Price
- £16.68
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 5mo ago
WOTOBVZ Cat Calming Plug-in 6-in-1 Cat Calming Diffuser Pheromone Relaxants & Anxiety Relief Equipped with 2 Diffusers + 4 Refills (48ml) 120 Day Long Lasting Refill.
- Price
- £22.69
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 5mo ago
ColEaze Cat Calming Chews 220cct
- Price
- £15.99
- Rating
- 4.3/5
- Reviews
- 9
- Age
- today
TopSum Cat Calming Plug-in: Premium Cat Pheromone Diffuser - Cat Plug In Calmer - Pet Calming Plug In - Promotes Relaxation & Well-Being (3 Pack New)
- Price
- £14.44
- Rating
- 4.0/5
- Reviews
- 345
- Age
- 3mo ago
Cat Calming Collar (Pack of 4) Pheromone Infused Behaviour Support - Clinically Proven Anti-Stress & Anxiety Relief for Cats - Waterproof Adjustable Long-Lasting Comfort (Purple)
- Price
- £10.50
- Rating
- 3.8/5
- Reviews
- 73
- Age
- 1y ago
Newest
by launch dateColEaze Cat Calming Chews 220cct
- Price
- £15.99
- Rating
- 4.3/5
- Reviews
- 9
- Age
- today
TopSum Cat Calming Plug-in: Premium Cat Pheromone Diffuser - Cat Plug In Calmer - Pet Calming Plug In - Promotes Relaxation & Well-Being (3 Pack New)
- Price
- £14.44
- Rating
- 4.0/5
- Reviews
- 345
- Age
- 3mo ago
WOTOBVZ Cat Calming Plug-in 6-in-1 Cat Calming Diffuser Pheromone Relaxants & Anxiety Relief Equipped with 2 Diffusers + 4 Refills (48ml) 120 Day Long Lasting Refill.
- Price
- £22.69
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 5mo ago
Cat Calming Spray 60ml Drug-Free Cat Calming Pheromones Spray Anxiety Relief and Reduces Stress During Travel Relieve Anxiety and Soothe Multi-Cat 100% Safe & Effective Formula for Cats (2 Pcs)
- Price
- £16.68
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 5mo ago
Cat Calming Collar (Pack of 4) Pheromone Infused Behaviour Support - Clinically Proven Anti-Stress & Anxiety Relief for Cats - Waterproof Adjustable Long-Lasting Comfort (Purple)
- Price
- £10.50
- Rating
- 3.8/5
- Reviews
- 73
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
77
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
19%
- Zylkene38%
- Feliway18%
- Beaphar9%
- Scrumbles8%
- YuMOVE4%
- TeddyDo4%
Cat Calming demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Nov · busiest ÷ quietest = 5.7×
Top Cat Calming search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cat calming47K/yr
- zylkene for dogs35K/yr
- zylkene14K/yr
- cat anxiety relief9K/yr
- cat calm12K/yr
- cat stress relief7K/yr
- cat calmer5K/yr
- calming cat5K/yr
- relaxants & anxiety relief for cats4K/yr
- cat anxiety3K/yr
What reviews say buyers love and hate about Cat Calming
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“My cat seems happy”
“it kept them completely calm”
“Reasonable price”
“Excellent product”
“Nice smell”
What buyers complain about
77% of reviews“Didn't work for my cat”
“Burning Smell”
“Overpriced”
“seems to cause overheating”
“Not the best product made by beaphar”
Cat Calming return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cat Calming questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
