Is cat cage profitable to sell on Amazon United Kingdom?

The niche generates £109K/yr across 51 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the cat cage niche?

37 brands and 79 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in cat cage?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.0%.

When does demand for cat cage peak?

Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the cat cage niche?

Listings span £10.51–£127.39; the average listing price is £34.80 (sweet spot $15–$100). The average incumbent carries 2,056 reviews — the moat a new listing must climb.

cat cage

Worth a look

Shows a sweet-spot price point ($34.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£34.80

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Price range

Good£10.51–£127.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+27.8%

90-day search growth — must beat 0% to launch

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Review moat

Okay2,055.65

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£109K

£109K/yr · 230K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, cat cage is a £109K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cat cage market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £87K–£104K; units × avg price
Conversion rate: 1.4%
Avg BSR: #40
Page quality: 0%
Prime: 65%
Sponsored: 86%
Out of stock: 30.6%
Avg brand age: 34 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

38%

Top 20: 75%

Open market

42%

PawHut19%
ROMANTIC BEAR11%
Cardys10%
Amazon Basics7%
Maxmass6%
Dotala6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top cat cage search terms

cat cage91K/yr +22.7%1.0% conv.
cat cages indoor41K/yr +18.7%0.9% conv.
cat crate31K/yr +23.6%1.1% conv.
kitten cage15K/yr +80.7%0.9% conv.
cat cages13K/yr +18.6%0.2% conv.
cat crate indoor12K/yr +30.8%0.9% conv.
cat cage indoor8K/yr +43.4%0.7% conv.
kitten crate6K/yr +78.9%1.2% conv.
pet cages for cats6K/yr +70.5%0.9% conv.
indoor cat cage7K/yr +3.1%0.6% conv.

All search terms

Top cat cage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ROMANTIC BEAR Foldable Dog pen Portable cat pen Green S(70 * 55 * 45cm)

ROMANTIC BEAR£19.814.4★1,005 rev

Cardys Small Dog Crate | Puppy Cage and Cat Crate | 2 Doors Easy for Dual Access | Easy Clean Removable Plastic Tray | Strong Folding Metal Training & Travel Crate for Small Dogs 24 inch (24)

Cardys£20.224.6★2,657 rev

PawHut Cat Cage Indoor DIY 4 Tier Wire Cat Enclosure with Hammock Ramps Doors Jumping Platforms Detachable Catio Indoor for 1-3 Cats 105 x 70 x 140 cm Black

PawHut£34.433.9★55 rev

Amazon Basics 3-Tier Large Cat Playpen Durable and Pliable cat Cage Box Crate Kennel Black 91 cm L x 56 cm W x 130 cm H

Amazon Basics£68.644.6★15,860 rev

PawHut 70 cm Indoor Cat Cage Steel Cat Enclosure with 2 Doors Black

PawHut£24.254.1★11 rev

Newest

by launch date

PawHut 105 cm Indoor Cat Cage Steel Cat Enclosure with 3 Doors Black

PawHut£30.5711 rev

5mo ago

PawHut 70 cm Indoor Cat Cage Steel Cat Enclosure with 2 Doors Black

PawHut£24.2511 rev

5mo ago

Maxmass Large Cat Cage Detachable Metal Wire Cat House with 2 Ramps and Lockable Doors 3-Tier Pet Shelter Enclosure for Small Animals 74 x 47x 110cm

Maxmass£33.448 rev

7mo ago

Maxmass Large Cat Cage Indoor DIY Cat Enclosure with Hammock Ladders Doors Sky Window Detachable Metal Wire Cat House Pet Shelter Crate Pet Kennel for Small Animal (3-Tier: 74x74x107cm)

Maxmass£41.9213 rev

10mo ago

COSTWAY 3/4 Tier Cat Cage Indoor Large Cats Enclosure with Hammock Ladders Doors 1 Sky Window Detachable Metal Wire Crate Kennel for Small Animal (Black 74 x 74 x 107cm)

COSTWAY£37.3040 rev

1y ago

What buyers say about cat cage

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality kit”

Size-Overall11%

“Its fantastic in size for small dog”

Value For Money11%

“Good price”

Strength11%

“I agree it is well made”

Pet Friendly10%

“My cat loves it”

Assembly/Installation6%

“Easy to assemble”

Ease Of Use6%

“They are easy to put together”

Advertised Vs Actual Product5%

“Just what I needed”

Weight Light2%

“This is such a lovely and lightweight carrier”

Durability2%

“he never broke”

What buyers complain about

Size-Overall19%

“Not fit for purpose”

Strength19%

“a bit flimsy”

Quality-Overall14%

“Disappointing quality”

Durability7%

“Broke instantly”

Assembly/Installation5%

“very difficult to assemble”

Escape Proof4%

“Doesn't keep cat secure”

Ease Of Use3%

“Tricky if top loading”

Material Quality3%

“Cheap, thin material”

Instructions/User Manual/Troubleshooting3%

“the instruction book didn't make it any easier”

Design-Overall2%

“Construction is really wobbly”

Top return reasons

Size-Overall70%

Strength7%

Defective Material/Parts4%

Quality-Overall3%

Escape Proof3%

Assembly/Installation1%

Functionality-Overall1%

Advertised Vs Actual Product1%

Material Quality1%

Durability1%

Common questions

Is cat cage profitable to sell on Amazon United Kingdom?: The niche generates £109K/yr across 51 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the cat cage niche?: 37 brands and 79 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in cat cage?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.0%.
When does demand for cat cage peak?: Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
What does it cost to enter the cat cage niche?: Listings span £10.51–£127.39; the average listing price is £34.80 (sweet spot $15–$100). The average incumbent carries 2,056 reviews — the moat a new listing must climb.