Skip to content

Cat Cage

Maybe

Products sell for $34.80 on average, inside the sweet spot. But buyers convert on only 1.4% of searches, so Cat Cage is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£109K/yr230K searches / yr
90-day growth
+27.8%search demand this quarter
Competition
38%top-5 click share · 37 brands · 79 sellers

Flapen Score

Cat Cage against its category

The dotted line is the Pet Supplies average. Past it, Cat Cage is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Cage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Cage 230K times last year and spent an estimated £109K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
+27.8%
Conversion, latest week
1.4%
Market size, estimated
£109Ka year
Peak month
May1.9× the quietest month
Top search term
cat cage91K searches a year

02 · Price

A sale here is worth £34.80.

Listings sell for £34.80 on average, from £10.51 to £127.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £34.80 that is £0 to £3K a year per listing.

Average price
£34.80inside the $15 to $100 sweet spot
Price range
£10.51–£127.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #40 within Cats. It carries 2,056 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
65%
Out of stock, average day
30.6%
Average rank
#40in Cats
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,056per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cat Cage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

79

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

38%

Top 20: 75%

Open market

42%

  • PawHut19%
  • ROMANTIC BEAR11%
  • Cardys10%
  • Amazon Basics7%
  • Maxmass6%
  • Dotala6%

Demand

Cat Cage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Cat Cage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat cage91K/yr
  • cat cages indoor41K/yr
  • cat crate31K/yr
  • kitten cage15K/yr
  • cat cages13K/yr
  • cat crate indoor12K/yr
  • cat cage indoor8K/yr
  • kitten crate6K/yr
  • pet cages for cats6K/yr
  • indoor cat cage7K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Cage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.17

Not fit for purpose

Size too small

Bigger than you think

Strength19%−0.10

a bit flimsy

Not very robust

Not very sturdy

Quality-Overall14%−0.02

Disappointing quality

Not sturdy poor quality

Secondly i dont think there's any quality control on this product

Durability7%−0.07

Broke instantly

keeps falling apart at the worst times

I can't say it's durable

Assembly/Installation5%

very difficult to assemble

Bit complicated to set up

Nightmare to put together

Love

Quality-Overall15%−0.02

Good quality kit

Good quality crate

Excellent quality product

Size-Overall11%−0.17

Its fantastic in size for small dog

Good size

easy to fit

Value For Money11%+1.27

Good price

Excellent value for money

Good value for money

Strength11%−0.10

I agree it is well made

Sturdy and safe

good and sturdy brought for my cats the cage is quite big and quite safe overall I'd recommend it

Pet Friendly10%

My cat loves it

Dog loves it

Perfect for your pets

Return

3.0% Return rate 77% Fixable by listing

Size-Overall70%█▇██▇▇

Not fit for purpose

Size too small

Bigger than you think

Strength7%▇▅▄█▆▇

a bit flimsy

Not very robust

Not very sturdy

Defective Material/Parts4%▅▄▄▅█▇
Quality-Overall3%▅▅▆█▄▅

Disappointing quality

Not sturdy poor quality

Secondly i dont think there's any quality control on this product

Escape Proof3%▇▅▄▄▆█

Doesn't keep cat secure

wouldnt be as good for larger cat or distance travel

Pretty sure my cat won't enjoy it collapsing down on her

FAQ

Common Cat Cage questions

Answered from the same tracked data.