How competitive is the Cat Cage niche on Amazon United Kingdom?

37 brands and 79 sellers compete in Cat Cage on Amazon United Kingdom. The top 5 Cat Cage products take 38% of clicks and its top 5 brands hold 52% of demand.

What do buyers complain about in Cat Cage?

Cat Cage buyers on Amazon United Kingdom complain most about Size-Overall, Strength, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 3.0%.

What does it cost to enter the Cat Cage niche?

Cat Cage sells for £34.80 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.51–£127.39. The average incumbent carries 2,056 reviews — the moat a new listing must climb.

Cat Cage

Cat Cage shows a sweet-spot price point ($34.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Cat Cage profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Cage is a £109K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.

Cat Cage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +27.8% over the last 90 days and 1.4% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr3K

Search volume / yr+27.8%230K

Conversion rate1.4%

Avg price£34.80

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers37 · 79

Top-5 product click share38%

Open market48%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 51 products

Top Cat Cage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ROMANTIC BEAR Foldable Dog pen Portable cat pen Green S(70 * 55 * 45cm)

Price: £19.81
Rating: 4.4/5
Reviews: 1,005
Age: 3y ago

Cardys Small Dog Crate | Puppy Cage and Cat Crate | 2 Doors Easy for Dual Access | Easy Clean Removable Plastic Tray | Strong Folding Metal Training & Travel Crate for Small Dogs 24 inch (24)

Price: £20.22
Rating: 4.6/5
Reviews: 2,657
Age: 4y ago

PawHut Cat Cage Indoor DIY 4 Tier Wire Cat Enclosure with Hammock Ramps Doors Jumping Platforms Detachable Catio Indoor for 1-3 Cats 105 x 70 x 140 cm Black

Price: £34.43
Rating: 3.9/5
Reviews: 55
Age: 1y ago

Amazon Basics 3-Tier Large Cat Playpen Durable and Pliable cat Cage Box Crate Kennel Black 91 cm L x 56 cm W x 130 cm H

Price: £68.64
Rating: 4.6/5
Reviews: 15,860
Age: 7y ago

PawHut 70 cm Indoor Cat Cage Steel Cat Enclosure with 2 Doors Black

Price: £24.25
Rating: 4.1/5
Reviews: 11
Age: 5mo ago

Newest

by launch date

PawHut 105 cm Indoor Cat Cage Steel Cat Enclosure with 3 Doors Black

Price: £30.57
Rating: 4.1/5
Reviews: 11
Age: 5mo ago

PawHut 70 cm Indoor Cat Cage Steel Cat Enclosure with 2 Doors Black

Price: £24.25
Rating: 4.1/5
Reviews: 11
Age: 5mo ago

Maxmass Large Cat Cage Detachable Metal Wire Cat House with 2 Ramps and Lockable Doors 3-Tier Pet Shelter Enclosure for Small Animals 74 x 47x 110cm

Price: £33.44
Rating: 4.1/5
Reviews: 8
Age: 7mo ago

Maxmass Large Cat Cage Indoor DIY Cat Enclosure with Hammock Ladders Doors Sky Window Detachable Metal Wire Cat House Pet Shelter Crate Pet Kennel for Small Animal (3-Tier: 74x74x107cm)

Price: £41.92
Rating: 4.7/5
Reviews: 13
Age: 10mo ago

COSTWAY 3/4 Tier Cat Cage Indoor Large Cats Enclosure with Hammock Ladders Doors 1 Sky Window Detachable Metal Wire Crate Kennel for Small Animal (Black 74 x 74 x 107cm)

Price: £37.30
Rating: 4.1/5
Reviews: 40
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

38%

Top 20: 75%

Open market

42%

PawHut19%
ROMANTIC BEAR11%
Cardys10%
Amazon Basics7%
Maxmass6%
Dotala6%

Cat Cage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume230KCVR1.4%Products51Brands37Top 5 Brands52%OOS Rate30.6%Rating4.1★Reviews2,056Avg BSR#40

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Top Cat Cage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cat cage91K/yr +22.7%1.0% conv.
cat cages indoor41K/yr +18.7%0.9% conv.
cat crate31K/yr +23.6%1.1% conv.
kitten cage15K/yr +80.7%0.9% conv.
cat cages13K/yr +18.6%0.2% conv.
cat crate indoor12K/yr +30.8%0.9% conv.
cat cage indoor8K/yr +43.4%0.7% conv.
kitten crate6K/yr +78.9%1.2% conv.
pet cages for cats6K/yr +70.5%0.9% conv.
indoor cat cage7K/yr +3.1%0.6% conv.

What reviews say buyers love and hate about Cat Cage

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall15%

“Good quality kit”

Size-Overall11%

“Its fantastic in size for small dog”

Value For Money11%

“Good price”

Strength11%

“I agree it is well made”

Pet Friendly10%

“My cat loves it”

What buyers complain about

78% of reviews

Size-Overall19%

“Not fit for purpose”

Strength19%

“a bit flimsy”

Quality-Overall14%

“Disappointing quality”

Durability7%

“Broke instantly”

Assembly/Installation5%

“very difficult to assemble”

Cat Cage return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

70%

2Strength

3Defective Material/Parts

4Quality-Overall

5Escape Proof

Common Cat Cage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Cage 58/100 on Amazon United Kingdom — Worth a look. The niche generates £109K/yr across 51 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved +27.8% over the last 90 days.