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Cat Brush

Maybe

Returns run at only 0.7% of orders. But prices span $2.55–$16.28, mostly outside the sweet spot, so Cat Brush is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£521K/yr782K searches / yr
90-day growth
+29.3%search demand this quarter
Competition
47%top-5 click share · 21 brands · 55 sellers

Flapen Score

Cat Brush against its category

The dotted line is the Pet Supplies average. Past it, Cat Brush is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Brush 782K times last year and spent an estimated £521K. The top 5 brands take 69% of clicks. Demand peaks in Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 782K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £521K a year.

Searches, last 12 months
782K
Growth, 90 days vs prior 90
+29.3%
Conversion, latest week
9.0%
Market size, estimated
£521Ka year
Peak month
July2.0× the quietest month
Top search term
cat brush315K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £2.55 to £16.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.43 that is £15K to £19K a year per listing.

Average price
£7.43under the $15 to $100 sweet spot
Price range
£2.55–£16.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #17 within Cats. It carries 6,580 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#17in Cats
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,580per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cat Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£83K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

55

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

47%

Top 20: 89%

Open market

27%

  • Vinabo34%
  • Aumuca13%
  • YETEE9%
  • Elezenioc7%
  • BUGALUGS6%
  • FURminator4%

Demand

Cat Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Cat Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat brush315K/yr
  • cat brush for short haired cats82K/yr
  • cat grooming brush59K/yr
  • cat brushes for long haired cats58K/yr
  • cat hair brush39K/yr
  • cat grooming45K/yr
  • cat brush for shedding22K/yr
  • pet brush27K/yr
  • kitten brush22K/yr
  • grooming products for cats27K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall12%−0.10

Doesn't work as stated

Not working well

Doesnt work

Size-Overall9%−0.05

not fit for purpose

Very big

Theyre quite short

Value For Money8%−0.04

A bit expensive for something that doesn't work very well

Not worth the money for me

It's a waste of money

Quality-Overall6%+0.50

Poor Quality

Not as good as cheaper make

Not as good as seen

Hard Feel6%−0.05

Also very rough on our dog

Too hard

hardness of the plastic inappropriate

Love

Hair Removal24%+2.01

works well, easy to remove hair

Removes hair well

Very effective at removing hair

Quality-Overall12%+0.50

Seems well made

Very good tool

Excellent product

Ease Of Use11%+0.55

EASY TO USE

such a simple tool

Its easy to hold

Value For Money8%−0.04

Good price

Worth every penny

Excellent value

Ease Of Cleaning7%+0.44

Great self cleaner

Clean & easy to use

Love the cleaning action

Return

0.7% Return rate 28% Fixable by listing

Functionality-Overall33%▆█▆███

Doesn't work as stated

Not working well

Doesnt work

Size-Overall17%▆██▄▅▅

not fit for purpose

Very big

Theyre quite short

Advertised Vs Actual Product7%▄▃▂▅▄█
Suitability Short Hair6%▁█▄█▇▇

Does not deal with short hair as advertised

Doesnt work for short hair cats

Not suitable for a short hair cat

Compatibility-Overall5%█▃▄▂▆▃

FAQ

Common Cat Brush questions

Answered from the same tracked data.