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Cat Box

Maybe

Products sell for $39.29 on average, inside the sweet spot. But shoppers spend only $40K a year here, so Cat Box is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£40K/yr124K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
23%top-5 click share · 38 brands · 64 sellers

Flapen Score

Cat Box against its category

The dotted line is the Pet Supplies average. Past it, Cat Box is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Box 124K times last year and spent an estimated £40K. The top 5 brands take 59% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
0.8%
Market size, estimated
£40Ka year
Peak month
January1.7× the quietest month
Top search term
cat litter box enclosure60K searches a year

02 · Price

A sale here is worth £39.29.

Listings sell for £39.29 on average, from £12.75 to £133.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £39.29 that is £0 to £4K a year per listing.

Average price
£39.29inside the $15 to $100 sweet spot
Price range
£12.75–£133.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #293 within Cats. It carries 1,385 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
39%
Out of stock, average day
19.9%
Average rank
#293in Cats
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,385per listing
Listings tracked
89

04 · Newcomers

Amazon counts 2 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cat Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£798£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

64

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

23%

Top 20: 58%

Open market

37%

  • Hzuaneri30%
  • Feandrea10%
  • SONGMICS HOME9%
  • Yaheetech5%
  • Apetaccat5%
  • PawHut4%

Demand

Cat Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Cat Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat litter box enclosure60K/yr
  • litter box enclosure32K/yr
  • cat litter house9K/yr
  • dog proof cat litter box7K/yr
  • dog proof litter box5K/yr
  • pawhut cat litter box4K/yr
  • catit litter box6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%

Bit small

Not fit for purpose

it really is big

Leak-Proof8%

leaks like a sieve

Leaks

These trays leak

Smell7%

The smell is awful

the item doesn't hide the smell either

Not smell free

Value For Money7%

Not very good for the price

Expensive & not worth the cost

Maybe a bit pricey for what you get

Quality-Overall5%+1.04

Awful build quality

it's abit cheap quality

Extremely poor quality

Love

Quality-Overall17%+1.04

Good quality and extremely simple to put together

Excellent product

Easy to build and good quality

Ease Of Cleaning13%+1.07

Great litter box nice and clean

Keeps the area much cleaner

Easy to clean

Size-Overall12%

It is big, and that is brilliant

Good size

the size fits my cat

Pet Friendly8%

Cats love it

Cat approved

Perfect for my cat

Strength8%

Overall, this is a sturdy, well made cabinet thats practical and attractive

Super strong

Looks great, sturdy structure

Return

1.1% Return rate 64% Fixable by listing

Size-Overall53%▇▇█▇█▇

Bit small

Not fit for purpose

it really is big

Defective Material/Parts11%▄█▅▇▆▆
Escape Proof5%▇▇▂▆▅█
Quality-Overall4%█▆▅▂▄▆

Awful build quality

it's abit cheap quality

Extremely poor quality

Functionality-Overall3%█▄▆▃▄▅

FAQ

Common Cat Box questions

Answered from the same tracked data.