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Cat Bird Toy

Maybe

The products selling today average only 3.8★. But prices span $5.45–$14.43, mostly outside the sweet spot, so Cat Bird Toy is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£103K/yr238K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
47%top-5 click share · 28 brands · 32 sellers

Flapen Score

Cat Bird Toy against its category

The dotted line is the Pet Supplies average. Past it, Cat Bird Toy is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Bird Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Bird Toy 238K times last year and spent an estimated £103K. The top 5 brands take 48% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
4.7%
Market size, estimated
£103Ka year
Peak month
December7.3× the quietest month
Top search term
flying bird cat toy61K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £5.45 to £14.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.24 that is £924 to £2K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£5.45–£14.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£924–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #293 within Cats. It carries 1,301 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
35.7%
Average rank
#293in Cats
Average rating
3.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,301per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Cat Bird Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 rising

Sellers

32

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

47%

Top 20: 87%

Open market

47%

  • Nepfaivy22%
  • CMANLNYK7%
  • Potaroma7%
  • TOGETDREAM6%
  • GiGwi5%
  • Dewocke5%

Demand

Cat Bird Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Cat Bird Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flying bird cat toy61K/yr
  • flying cat toy16K/yr
  • cat bird toy14K/yr
  • bird cat toy11K/yr
  • flappy bird cat toy24K/yr
  • flapping bird cat toy19K/yr
  • cat toy bird6K/yr
  • flappy bird6K/yr
  • bird toy for cats8K/yr
  • flying bird8K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Bird Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product14%−0.22

Not as advertised

Totally false description

Not as advertised

Value For Money13%+0.22

A little expensive

Not worth the money

A waste of money for us

Functionality-Overall11%−0.16

Faulty. Wings stopped flapping on day two.

Didnt work

Does not do what it's supposed to

Size-Overall9%−0.06

Big

Small

A little on the small size

Charging8%0.00

Charged it for two hours really rubbish Supposed

will not recharge whatever I try

No charging light as stated

Love

Fun/Entertainment Experience30%+2.56

Hours of entertainment

Hours of fun

Great Toy

Pet Friendly23%

Cat and dog love it

Cat happy

Cats love it

Quality-Overall11%

Good quality

Really well made

comes in a great variety

Value For Money9%+0.22

Worth every penny

It is great value for money

Value for money and very useful

Charging4%0.00

Easy to charge up

It arrived fully charged

Charging is very convenient

Return

1.6% Return rate 13% Fixable by listing

Functionality-Overall33%▄▅▄▅▅█

Faulty. Wings stopped flapping on day two.

Didnt work

Does not do what it's supposed to

Charging16%▇▇█▄▅█

Charged it for two hours really rubbish Supposed

will not recharge whatever I try

No charging light as stated

Defective Material/Parts10%▅▃▅▅▄█
Size-Overall8%█▆▃▇▃▁

Big

Small

A little on the small size

Quality-Overall8%▄▂█▃▂▃

Rubbish

Absolute rubbish

FAQ

Common Cat Bird Toy questions

Answered from the same tracked data.