Cat Bird Toy

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

4.7%

Market size, estimated

£103Ka year

Peak month

December7.3× the quietest month

Top search term

flying bird cat toy61K searches a year

Listings sell for £9.24 on average, from £5.45 to £14.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.24 that is £924 to £2K a year per listing.

Average price

£9.24under the $15 to $100 sweet spot

Price range

£5.45–£14.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£924–£2K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #293 within Cats. It carries 1,301 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

35.7%

Average rank

#293in Cats

Average rating

3.76 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,301per listing

Listings tracked

30

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months