Cat Bed
MaybeThe top 5 products take only 37% of clicks. But demand is soft, at -7.2% this quarter, so Cat Bed is a Maybe.
- Flapen Score
- 58 / 100Top 17% of 875 Pet Supplies niches · +8 vs the category median of 5058
- Market size
- £679K/yr2.4M searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 37%top-5 click share · 23 brands · 30 sellers
Flapen Score
Cat Bed against its category
The dotted line is the Pet Supplies average. Past it, Cat Bed is stronger. Inside it, weaker.
Market
The Cat Bed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Bed 2.4M times last year and spent an estimated £679K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £679K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £679Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- cat bed1.4M searches a year
02 · Price
A sale here is worth £13.48.
Listings sell for £13.48 on average, from £5.39 to £27.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £13.48 that is £13K to £17K a year per listing.
- Average price
- £13.48under the $15 to $100 sweet spot
- Price range
- £5.39–£27.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£17K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #72 within Cats. It carries 1,410 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 92%
- Out of stock, average day
- 12.3%
- Average rank
- #72in Cats
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,410per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 1 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cat Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Enjamoy Plush Donut Dog Bed Calming Round Dog Cat Bed Soft and Fluffy Cuddler Pet Cushion Self-Warming Puppy Beds Machine Washable Grey 50cm
- Price
- £10.79
- Rating
- 4.4/5
- Reviews
- 3,773
- Age
- 5y ago

Bedsure Cat beds for Indoor Cats Washable Small Cat Bed 51x41cm
- Price
- £12.16
- Rating
- 4.6/5
- Reviews
- 734
- Age
- 1y ago

Zhoothyomiru Cat Bed Small Donut Dog Bed Dog Sofa Cat Cave Pet Bed Cave Doughnut Warm Pet Cushion Within 3KG
- Price
- £5.43
- Rating
- 3.7/5
- Reviews
- 97
- Age
- 2y ago

disdain Cat Beds for Indoor Cats Cat House with Hanging teaser toy 2 in 1 Cat cave for playing and sleeping Pet Bed suitable for Cats and Small Dogs grey
- Price
- £12.03
- Rating
- 4.0/5
- Reviews
- 421
- Age
- 3y ago

Bedsure Cat Bed for Indoor Cats Round Washable 51x48cm
- Price
- £14.29
- Rating
- 4.4/5
- Reviews
- 1,530
- Age
- 3y ago
Trending
90-day click momentum
EDMIENS Small Cat bed Round Cat Beds for Indoor Machine Washable Kitten Bed Donut Fluffy Calming Non Slip Reversible Cushion Pet Bed for Cats Small Dog Medium Puppy(45x45x16.5cm Pink)
- Price
- £13.93
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 10mo ago

EDMIENS Small Cat bed Round Cat Beds for Indoor Machine Washable Kitten Bed Donut Fluffy Calming Non Slip Reversible Cushion Pet Bed for Cats Small Dog Medium Puppy(45x45x16.5cm Brown)
- Price
- £14.39
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 10mo ago

Zhoothyomiru Cat Bed Small Donut Dog Bed Dog Sofa Cat Cave Pet Bed Cave Doughnut Warm Pet Cushion Within 3KG
- Price
- £5.43
- Rating
- 3.7/5
- Reviews
- 97
- Age
- 2y ago

Bedsure Cat Beds Washable Corduroy Fleece Puppy Bed 51x51cm
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 381
- Age
- 5mo ago

Lemuluxe Dog Bed Cat Bed Calming Cat Donut Round Washable Plush Bed Cat Beds for Indoor Cats Pet Bed with Anti Slip Bottom Fluffy Puppy Kitten Beds 40x40cm (Light Grey)
- Price
- £6.89
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 10mo ago
Newest
by launch date
Bedsure Cat Beds Washable Corduroy Fleece Puppy Bed 51x51cm
- Price
- £16.93
- Rating
- 4.6/5
- Reviews
- 381
- Age
- 5mo ago

Bedsure Cat Beds Washable Corduroy Fleece Puppy Bed 51x51cm
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 381
- Age
- 5mo ago

EDMIENS Small Cat bed Round Cat Beds for Indoor Machine Washable Kitten Bed Donut Fluffy Calming Non Slip Reversible Cushion Pet Bed for Cats Small Dog Medium Puppy(45x45x16.5cm Brown)
- Price
- £14.39
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 10mo ago

EDMIENS Small Cat bed Round Cat Beds for Indoor Machine Washable Kitten Bed Donut Fluffy Calming Non Slip Reversible Cushion Pet Bed for Cats Small Dog Medium Puppy(45x45x16.5cm Pink)
- Price
- £13.93
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 10mo ago

Nesrefyn Cat Beds for Indoor Cats - Foldable Cat Cave House with Scratch Pad and Fluffy Ball Kitten Bed and Pet Bed Furniture Grey-A
- Price
- £17.30
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
30
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
37%
Top 20: 82%
Open market
29%
- Bedsure24%
- Enjamoy12%
- disdain10%
- Fhodigogo9%
- EDIMENS7%
- Zhoothyomiru7%
Demand
Cat Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Cat Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat bed1.4M/yr
- cat beds for indoor cats279K/yr
- cat beds205K/yr
- kitten bed107K/yr
- cat beds bedding & furniture128K/yr
- large cat bed41K/yr
- small cat bed28K/yr
- kitten beds for indoor kittens18K/yr
- kitten beds12K/yr
- donut cat bed16K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Bed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Big
Not fit for purpose
Small size
Thin and cheap quality
Extremely poor quality
Really cheap quality
Doesnt look like the picture
Not as described
Not what it looks like
Found identical item much cheaper
Overpriced
definitely not worth the price I paid
Comes as an extremely thin piece of flat material that you have to pin in place
It's not the thickest bed in the world
be mindful its quite thick
Love
Comfortable for cats
Cat-Approved
Cats love it
Product as described very pleased
Good quality bed
Excellent quality
The material feels soft yet durable
Soft and fluffy
Fluffy and soft
Good value for money
Excellent value for money
Money well spent
Super comfortable
comfortable bed
Cats are comfortable
Return
1.9% Return rate 72% Fixable by listing
Big
Not fit for purpose
Small size
Thin and cheap quality
Extremely poor quality
Really cheap quality
Doesnt look like the picture
Not as described
Not what it looks like
It's also flimsy
not sturdy at all
Bit flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Bed questions
Answered from the same tracked data.









