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Cat Bed

Maybe

The top 5 products take only 37% of clicks. But demand is soft, at -7.2% this quarter, so Cat Bed is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£679K/yr2.4M searches / yr
90-day growth
-7.2%search demand this quarter
Competition
37%top-5 click share · 23 brands · 30 sellers

Flapen Score

Cat Bed against its category

The dotted line is the Pet Supplies average. Past it, Cat Bed is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Bed 2.4M times last year and spent an estimated £679K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £679K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
2.1%
Market size, estimated
£679Ka year
Peak month
November2.3× the quietest month
Top search term
cat bed1.4M searches a year

02 · Price

A sale here is worth £13.48.

Listings sell for £13.48 on average, from £5.39 to £27.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £13.48 that is £13K to £17K a year per listing.

Average price
£13.48under the $15 to $100 sweet spot
Price range
£5.39–£27.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£17K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #72 within Cats. It carries 1,410 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
92%
Out of stock, average day
12.3%
Average rank
#72in Cats
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,410per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cat Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£27K£54K£82K£109K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

30

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

37%

Top 20: 82%

Open market

29%

  • Bedsure24%
  • Enjamoy12%
  • disdain10%
  • Fhodigogo9%
  • EDIMENS7%
  • Zhoothyomiru7%

Demand

Cat Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Cat Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat bed1.4M/yr
  • cat beds for indoor cats279K/yr
  • cat beds205K/yr
  • kitten bed107K/yr
  • cat beds bedding & furniture128K/yr
  • large cat bed41K/yr
  • small cat bed28K/yr
  • kitten beds for indoor kittens18K/yr
  • kitten beds12K/yr
  • donut cat bed16K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.33

Big

Not fit for purpose

Small size

Quality-Overall11%

Thin and cheap quality

Extremely poor quality

Really cheap quality

Advertised Vs Actual Product9%−0.10

Doesnt look like the picture

Not as described

Not what it looks like

Value For Money6%+0.08

Found identical item much cheaper

Overpriced

definitely not worth the price I paid

Thickness6%−0.07

Comes as an extremely thin piece of flat material that you have to pin in place

It's not the thickest bed in the world

be mindful its quite thick

Love

Pet Friendly28%

Comfortable for cats

Cat-Approved

Cats love it

Quality-Overall12%

Product as described very pleased

Good quality bed

Excellent quality

Soft Feel9%

The material feels soft yet durable

Soft and fluffy

Fluffy and soft

Value For Money9%+0.08

Good value for money

Excellent value for money

Money well spent

Comfort-Overall9%+0.54

Super comfortable

comfortable bed

Cats are comfortable

Return

1.9% Return rate 72% Fixable by listing

Size-Overall60%▇▇▆█▇▆

Big

Not fit for purpose

Small size

Quality-Overall12%▄▆▇▃▆█

Thin and cheap quality

Extremely poor quality

Really cheap quality

Advertised Vs Actual Product6%▇█▇▃▄▅

Doesnt look like the picture

Not as described

Not what it looks like

Strength5%▇▇█▅▄▅

It's also flimsy

not sturdy at all

Bit flimsy

Defective Material/Parts2%█▃▆█▄▅

FAQ

Common Cat Bed questions

Answered from the same tracked data.