Skip to content

Carefresh Animal Bedding

Fail

The top 5 brands take 100% of clicks, so Carefresh Animal Bedding is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£54K/yr61K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
83%top-5 click share · 3 brands · 29 sellers

Flapen Score

Carefresh Animal Bedding against its category

The dotted line is the Pet Supplies average. Past it, Carefresh Animal Bedding is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carefresh Animal Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carefresh Animal Bedding 61K times last year and spent an estimated £54K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
5.4%
Market size, estimated
£54Ka year
Peak month
November1.4× the quietest month
Top search term
carefresh bedding32K searches a year

02 · Price

A sale here is worth £16.38.

Listings sell for £16.38 on average, from £8.02 to £25.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.38 that is £4K to £8K a year per listing.

Average price
£16.38inside the $15 to $100 sweet spot
Price range
£8.02–£25.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Small Animals. It carries 8,137 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#79in Small Animals
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,137per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Carefresh Animal Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Carefresh94%
  • BUCATSTATE4%
  • Dihl2%

Demand

Carefresh Animal Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Carefresh Animal Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carefresh bedding32K/yr
  • carefresh12K/yr
  • carefresh hamster bedding10K/yr
  • hamster bedding carefresh5K/yr
  • care fresh2K/yr
  • carefresh animal bedding171/yr
  • care fresh small animal bedding112/yr

Reviews and returns

What reviews say buyers love and hate about Carefresh Animal Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%−0.25

its expensive for what it is

expensive for such a small amount

Poor value

Size-Overall25%−0.15

very small size

Very small packet

so at first it feels like you might be getting less than expected

Smell8%+1.58

It says it smells like tutti frutti

I did notice quite a strong chemical smell

Ease Of Cleaning5%−0.07

is really dusty

Advertised Vs Actual Product2%0.00

One downside is that Im not entirely convinced its actually 70L as advertised

Love

Soft Feel12%

The bedding itself is soft

But it's very soft

So soft and great for burrowing

Smell11%+1.58

Excellent works well for my pet rabbit good obsorbancy masks odours good value

Brilliant for my dwarf hamster to burrow, seems to keep odours at bay, soft and not too dusty

This is great stops the smell compared to other bedding we have used highly recommended

Pet Friendly11%

Find it really good for my son pet rat

hamster loves

Quality-Overall9%+0.29

Good quality, soft bedding with nice colour options

Good quality

Great product

Value For Money7%−0.25

You get a good amount for your money

Great value

value for money vs other suppliers

Return

0.2% Return rate 74% Fixable by listing

Size-Overall74%██▅▆█▅

very small size

Very small packet

so at first it feels like you might be getting less than expected

Value For Money26%▁▁█▅▁█

its expensive for what it is

expensive for such a small amount

Poor value

FAQ

Common Carefresh Animal Bedding questions

Answered from the same tracked data.