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Carefresh Animal Bedding

Fail

The top 5 brands take 100% of clicks, so Carefresh Animal Bedding is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£54K/yr61K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
83%top-5 click share · 3 brands · 29 sellers

Flapen Score

Carefresh Animal Bedding against its category

The dotted line is the Pet Supplies average. Past it, Carefresh Animal Bedding is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carefresh Animal Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carefresh Animal Bedding 61K times last year and spent an estimated £54K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
5.4%
Market size, estimated
£54Ka year
Peak month
November1.4× the quietest month
Top search term
carefresh bedding32K searches a year

02 · Price

A sale here is worth £16.38.

Listings sell for £16.38 on average, from £8.02 to £25.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.38 that is £4K to £8K a year per listing.

Average price
£16.38inside the $15 to $100 sweet spot
Price range
£8.02–£25.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Small Animals. It carries 8,137 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#79in Small Animals
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,137per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Carefresh Animal Bedding products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

29

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Carefresh94%
  • BUCATSTATE4%
  • Dihl2%

Demand

Carefresh Animal Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Carefresh Animal Bedding search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • carefresh bedding32K/yr
  • carefresh12K/yr
  • carefresh hamster bedding10K/yr
  • hamster bedding carefresh5K/yr
  • care fresh2K/yr
  • carefresh animal bedding171/yr
  • care fresh small animal bedding112/yr

Reviews and returns

What reviews say buyers love and hate about Carefresh Animal Bedding

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Soft Feel”
28%of negative reviews mention “Value For Money”
0.2%of orders come back
“its expensive for what it is”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Carefresh Animal Bedding questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data