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Canary Seed

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $74K a year here, so Canary Seed is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£74K/yr36K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
61%top-5 click share · 14 brands · 39 sellers

Flapen Score

Canary Seed against its category

The dotted line is the Pet Supplies average. Past it, Canary Seed is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canary Seed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canary Seed 36K times last year and spent an estimated £74K. The top 5 brands take 71% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
17.4%
Market size, estimated
£74Ka year
Peak month
May1.2× the quietest month
Top search term
canary seed22K searches a year

02 · Price

A sale here is worth £11.59.

Listings sell for £11.59 on average, from £2.63 to £32.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.59 that is £1K to £3K a year per listing.

Average price
£11.59under the $15 to $100 sweet spot
Price range
£2.63–£32.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Birds. It carries 142 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#303in Birds
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Canary Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

39

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

24%

  • Extra Select26%
  • Marriage's17%
  • SuperGift.com15%
  • Pet Ting7%
  • Hungry Pets6%
  • Johnston & Jeff5%

Demand

Canary Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews and returns

What reviews say buyers love and hate about Canary Seed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.33

Ok not great quality

Advertised Vs Actual Product33%+0.30

not sent the same as picture finches wont touch it

Durability17%+0.15

it doest fall of

Love

Quality-Overall37%−0.33

Brilliant quality

This canary seed is good quality

A good quality seed

Value For Money28%+1.51

Worth the money

Good value for money

Good value

Pet Friendly19%

Birds love it

Canary loves it as ever

my canary loves it

Brightness/Shine/Glow4%+0.30

clean shiney seed

Freshness4%+0.30

Package fresh canary loved it

FAQ

Common Canary Seed questions

Answered from the same tracked data.