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Canagan Dog Food

Fail

The top 5 brands take 100% of clicks, so Canagan Dog Food is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£55K/yr43K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
73%top-5 click share · 3 brands · 27 sellers

Flapen Score

Canagan Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Canagan Dog Food is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canagan Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canagan Dog Food 43K times last year and spent an estimated £55K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
3.3%
Market size, estimated
£55Ka year
Top search term
canagan dog food31K searches a year

02 · Price

A sale here is worth £39.73.

Listings sell for £39.73 on average, from £10.09 to £90.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £39.73 that is £0 to £4K a year per listing.

Average price
£39.73inside the $15 to $100 sweet spot
Price range
£10.09–£90.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #823 within Food. It carries 180 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
6%
Out of stock, average day
0.0%
Average rank
#823in Food
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
180per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Canagan Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Canagan50%
  • Our Pet Village48%
  • Pooch & Mutt1%

Demand

Canagan Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 9 of 12 months tracked

Search terms

Top Canagan Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canagan dog food31K/yr
  • canagan7K/yr
  • canagan dog food dry5K/yr

Reviews and returns

What reviews say buyers love and hate about Canagan Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money40%−0.09

Quite expensive if doesn't suit dogs

Poor value

Indigestion20%−0.09

he ended up with terrible diarrhoea

Avoid as causes severe diarrhoea

Allergies10%−0.04

This has resulted in my dog having loose stools, lethargy, some allergy symptoms including skin and eye issues

Ingredients-Overall10%−0.03

Ingredients have changed

Ease Of Chewing/Swallowing10%−0.04

would end up just swallowing the biscuits whole instead

Love

Pet Friendly60%

My dog likes this

Dog loves it

Dogs very happy

Taste-Overall18%+0.05

so presumably strong taste

Yummy

Great taste and nice small bits

Value For Money12%−0.09

Also not as expensive as some

Good value for money

Value for money

Quality-Overall4%+0.19

Ideal food for small dogs and good quality

Advertised Vs Actual Product2%+0.13

Does what it says

FAQ

Common Canagan Dog Food questions

Answered from the same tracked data.