Calming Dog Treats

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £538K a year.

Searches, last 12 months

376K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

11.3%

Market size, estimated

£538Ka year

Peak month

October3.0× the quietest month

Top search term

calming dog treats116K searches a year

Listings sell for £12.67 on average, from £1.63 to £30.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £12.67 that is £19K to £25K a year per listing.

Average price

£12.67under the $15 to $100 sweet spot

Price range

£1.63–£30.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£19K–£25K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Health Supplies. It carries 1,672 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Health Supplies

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,672per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months