Calming Dog Treats

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £538K a year.

Searches, last 12 months

376K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

11.3%

Market size, estimated

£538Ka year

Peak month

October3.0× the quietest month

Top search term

calming dog treats116K searches a year

Listings sell for £12.67 on average, from £1.63 to £30.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £12.67 that is £19K to £25K a year per listing.

Average price

£12.67under the $15 to $100 sweet spot

Price range

£1.63–£30.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£19K–£25K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Health Supplies. It carries 1,672 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Health Supplies

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,672per listing

Listings tracked

21

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months